Shopify launches machine learning powered network for US merchants

Shopify Fulfillment Network is expected to lower shipping costs and improve delivery times for SMBs.

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This week, Canadian ecommerce platform Shopify launched its brand new Shopify Fulfillment Network for US-based merchants. The new network uses Shopify’s machine learning-driven smart inventory allocation technology to determine the closest and most efficient fulfillment centers for your business. 

Why we should care

For SMBs being edged out by giants like Amazon, accessibility to an inventory fulfillment network — and the integrated technologies — could play a key role in helping small businesses stay competitive and allow them to grow.

According to Shopify, the new system does not require advanced technical skills. Thanks to this, the system can be used by busy digital marketers operating with limited resources to market products and drive ecommerce sales.

More on the news

  • Shopify is working with fulfillment partners in Nevada, California, Texas, Georgia, New Jersey, Ohio and Pennsylvania.
  • Shopify also announced upgrades to its Shopify Plus experience.
  • Shopify is also launching a new Shopify point-of-sale system.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Jennifer Cannon
Contributor
Jennifer Videtta Cannon is a markerting specialist at ShotFlow. She previously was a Senior Editor at MarTech. Jennifer has more than a decade of organizational digital marketing experience. She has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.

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