Pinterest Reportedly Set To Announce Business Analytics Product

Pinterest will announce an analytics product for its business users as early as Tuesday, according to Reuters.

Details are sketchy, but Reuters suggests that Pinterest’s analytics tool will:

• “show businesses the number of visitors it delivers to their websites”
• “provide information about user activity on Pinterest as it relates to a particular company, such as the frequency with which people are clicking on a company’s online photos”

It sounds fairly basic from that description, but you could certainly argue that any type of official analytics is better than nothing.

Reuters says the product will be free for business users.

Cat Lee, a Pinterest product manager, tells Reuters, “The goal is really to help websites understand what content is resonating with people on Pinterest.”

Pinterest began to formalize its business program last November with a new Pinterest for Business website, a tool for letting users convert existing accounts from personal to new business accounts, and other business-related products.

Postscript: This is live, see our follow-ups:

• Pinterest Analytics: Making The Most “Actionable” Social Network More Actionable
• How Users Can Get Access To Pinterest Analytics For A Website

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.