Page Barometer Tool Lets Page Admins Leverage Private Facebook Data To Benchmark EdgeRank

Looking to see how well your Facebook page is doing against Facebook’s EdgeRank algorithm? A free new service now lets page administrators see if their page is beating Facebook’s Edgerank metric. Agora Pulse has released an EdgeRank benchmarking tool called Facebook Page Barometer, to help marketers gauge performance. Users use this tool to find average […]

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Looking to see how well your Facebook page is doing against Facebook’s EdgeRank algorithm? A free new service now lets page administrators see if their page is beating Facebook’s Edgerank metric. Agora Pulse has released an EdgeRank benchmarking tool called Facebook Page Barometer, to help marketers gauge performance.

Post-Insights

Users use this tool to find average reach and engagement for pages in a variety of fan sizes. Additionally when a user syncs their pages they can see specific page metrics including the percentages of:

  • Fans Reached
  • Engagement
  • People Talking About
  • Viral Reach
  • Organic Reach
  • Click Through Rate

Facebook page reach has been a hot topic as of late due to Facebook’s overwhelming move toward ‘paid organic.‘ Facebook has continued to lower organic fan reach, a practice that marketers haven’t been acutely fond of. This tool can help to diagnose issues with delivery and allow marketers to be smarter about their messaging.

TheNextWeb interviewed Agora Pulse’s CEO, Emeric Ernoult about the data used to power the Barometer tool. Ernoult explained that private Page data was being used to power the results, stating:

“When measuring the interaction rate, we prorate it with the number of people reached, and that data is not publicly available,”

This is different than most publicly available Facebook stat tracking websites on the market as administrators specifically share data with the Barometer tool. If you’re a marketer looking to find out what’s happening with your Facebook page, the Facebook Barometer may help.

For more information see TheNextWeb.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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