Old Spice Uses #NatureFacts Hashtag For Nature-Themed Fresher Collection Campaign

Earlier this month, Old Spice launched a campaign to promote its new line of nature-themed body spray and deodorant called Fresher Collection. The brand gave the products names like Nest, Log, Roar, Woods and Coconut.

The campaign launched with a two-minute video explaining how using Old Spice Fresher Collection can bring one closer to nature, complete with “nature facts” brought to you by “a group of Old Spice neuroscientists.”

http://youtu.be/Ay9nT7UnfKo

Building the video above, Old Spice followed up with five 30-second spots:

https://www.youtube.com/watch?v=2HRO31kc5wA

https://www.youtube.com/watch?v=mZUAWCazdmo

https://www.youtube.com/watch?v=1V0pMvBTgFg

https://www.youtube.com/watch?v=1iEsuxmqbRY

https://www.youtube.com/watch?v=5ZGvq2psQuI

The brand is using the hashtag #NatureFacts for this campaign, tweeting out humorous “facts” in conjunction with their videos. It seems they are getting the exact association they were going for with this campaign: think about nature, think about Old Spice.

The bottom of the ocean smells surprisingly like billions of pounds of pressure per square inch. #naturefactshttps://t.co/vdyMjMtYZO

— Old Spice (@OldSpice) February 11, 2015

Bald eagles always look better when they go fully bald and grow goatees. #naturefactshttps://t.co/HbMfPjf6cK

— Old Spice (@OldSpice) February 5, 2015

Large killer whales prefer the smell of Old Spice Denali because of its attractive price point. #naturefactshttps://t.co/8Ny9O45gSG

— Old Spice (@OldSpice) February 12, 2015

As part of the campaign, Old Spice placed a the Old Spice Nature Exchange Vending Machine in Grand Central Station this past weekend — a vending machine that would dispense real-world gadgets in exchange for items from nature that people supplied.

For example, a shark tooth fossil would get karate lessons; an owl pellet would get a telescope; a lava rock would get a gold watch; pyrite would get an electric guitar; and pine needles would get a root beer float. Sounds easy — except for the fact that the vending machine was placed in the center of Manhattan’s concrete jungle.

https://www.youtube.com/watch?v=edMsGTTXGkQ

Old Spice spokesman Terry Crews made an appearance at the Grand Central Terminal event, too!