Next on MarTech Live: Is this the time to be innovating with Your Martech stack?

Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change.

on August 31, 2020 at 10:52 am | Reading time: 2 minutes
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On Wednesday, September 2 at 2pm ET, MarTech Today’s, Editorial Director, Kim Davis, continues the MarTech Live series by talking with expert technologists about experimenting with your martech stack, whether or not now is the time to review your technology, and the changing role of marketing operations.

Kim’s guests will be:

  • Anita Brearton, co-founder and CEO, CabinetM
  • Pat Maigler, Senior Manager Marketing Strategy and Operations, Williams-Sonoma, Inc.

Anita Brearton will discuss how marketers and marketing ops professionals are reviewing their stacks and evaluating the purchase of new technologies given the pressures of the current environment. Then Pat Maigler will offer a practitioner’s view on whether or not he feels this is a time to maintain the status quo or to innovate and experiment. We’ll also dive into how the marketing ops role has changed with the tightened economy and growing customer expectations.

The chat will take place at 2 p.m. EDT and we will allow up to 100 people into the meeting to experience the discussion live and ask questions. We will then post the video of the meeting for the larger MarTech Today audience to enjoy. If you would like to be part of the meeting please fill out this form. We will send confirmations to the first 100 people who sign up.

We at MarTech Today hope this series of live discussions, presentations, tutorials and meetups will help everyone stay sharp and up to date on tactics and best practices. The episodes will also be available on demand.

If you have an idea for a session or would like to join a panel, email [email protected] or fill out the pitch form here.

MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

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About the author

Kathy Bushman
Staff
Kathy is the director of event content at Third Door Media. She has more than 25 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.

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