Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Facebook Messenger Platform gets updated: here’s what you need to know

Facebook Messenger Platform gets updated: here’s what you need to know

Facebook Messenger Platform has been updated, and new resources have been made available to bot developers.

Tamar Weinberg on July 1, 2016 at 9:12 am

facebook-messenger-logo1-1920

In a little over two months since Facebook Messenger Platform was launched, the bot app landscape has changed pretty significantly. According to an update provided by Facebook’s David Marcus, Vice President of Messaging Products, the platform is attracting brands and businesses throughout, with more than 11,000 bots having been launched and more then 23,000 developers expressing interest for Wit.ai’s bot engine.

But there’s more. As a result of the ongoing feedback from these developers, Facebook has launched a new blog for Messenger Platform developers, as well as an update to its Messenger Platform. Below are the features now being offered:

  • Ratings: Developers can now be given ratings feedback in the form of a star so that they can improve upon their app. These star ratings are seen only by developers via email or in the bot dashboard.
  • Quick replies: These are up to ten dynamic buttons that align with messages that help with automation of the conversation.
  • Persistent menu: Navigation with bots now supports up to five actions, eliminating the need for people to remember text commands and ensuring consistency.
  • Account linking: Businesses can connect their customers’ accounts with Messenger accounts by opt-in only.
  • Content: The updated Messenger Platform supports new content types, such as audio, video, images and files. All multimedia play natively within the app.
  • Mute control: Users can mute bots just like standard conversations with friends.

All updated Messenger Platform functionality and information can be seen on the Facebook developer hub.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Processes, visibility and optimization: The keys to digital marketing transformation
    Webinar: Grow revenue streams through web accessibility and compliance
    How to turn the great buyer resignation into B2B career opportunities
    HubSpot customers paying 12% more than in 2021
    Closing your team’s technical gap without hiring

About The Author

Tamar Weinberg
Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia. She can be found on Facebook, Twitter, and LinkedIn, among other sites.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Digital Marketing Strategy Ebook

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.