MarTech Minute: Partnerships in virtual events tech; Analytics firm grabs funding

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GONE VIRTUAL. Event management software provider Aventri announced three new partnerships with digital event solutions Digitell, Evia and Intrado Digital. Why we care: The new partnerships will help organizations and people impacted by the COVID-19 virus who are working remotely yet need to continue global business operations. Aventri hopes to convert in-person events to digital experiences to help businesses carry on during the pandemic. Source: Aventri

REAL-TIME INSIGHTS FOR REAL-LIFE PLACES. AI-powered video analytics provider Deep North has closed a $25.7 million Series A funding round, which will enable the company to develop its predictive analytics platform. Why we care: The company’s technology brings digital analytics to physical locations by leveraging existing CCTV footage to understand foot traffic, understand activity and behavior, and help businesses digitize and understand behavior and foot traffic metrics in the physical world. Source: Source: Deep North

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About The Author

Jennifer Cannon

Jennifer Videtta Cannon is a markerting specialist at ShotFlow. She previously was a Senior Editor at MarTech. Jennifer has more than a decade of organizational digital marketing experience. She has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.