Marketing is broken. Privacy can fix it.

Data-driven strategies fueled a golden era—until they didn’t. It’s time to rebuild marketing on trust, not tracking.

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Marketing has experienced a significant evolution roughly every two decades.

We went from the 4 Ps of marketing, introduced in 1960, into the digital boom of the 2000s when marketers became obsessed with data, which was treated as “free.”

Personalization was king. Performance over anything.

However, data misuse brings distrust and legislation. As privacy-driven expectations “broke” our current marketing strategies with consent platforms, IAB frameworks, privacy UX, and big tech like Apple’s Tech Transparency Project (TTP), we need to realize that trust fuels performance more than precision.

Privacy should be the new foundation of your marketing strategies – not next year, not tomorrow, but now. Learn how to future-proof your marketing and get certified with our free resources now.


Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.


About the author

Usercentrics
Usercentrics is a global market leader in the field of Consent Management Platforms (CMP). We enable businesses to collect, manage and document user consents on websites and apps in order to achieve full compliance with global privacy regulations while facilitating high consent rates and building trust with their customers. Usercentrics believes in creating a healthy balance between data privacy and data-driven business, delivering solutions for every size of enterprise. Cookiebot CMP is our plug-and-play SaaS for smaller businesses and organizations, our App CMP handles user consent on mobile apps, and Usercentrics CMP serves companies with enterprise-grade custom requirements for unifying consent and data from capture to processing. Helping clients like Daimler, ING and Santander achieve privacy compliance, Usercentrics is active in more than 100 countries, with 2000+ resellers and handles more than 61 million daily user consents.