Marketing Day: SMX East agenda, Facebook event tracking, Squadhelp & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Mobile is taking over the customer journey
  Jun 26, 2018 by Brian Solis
  Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site.
• You’ll love what the SMX East agenda has to offer
  Jun 26, 2018 by Marketing Land
  I don’t have to tell you that 2018 has been a busy year, with new technologies like voice search and a mobile-centric focus gaining a stronger foothold in the SEO world, not to mention the dramatic adaptations advertisers will need to embrace to succeed with what Google calls the “new AdWords experience.”
• Squadhelp adds AI to help invent successful brand names
  Jun 26, 2018 by Barry Levine
  With AI, the Chicago-based platform is adding visual search, performance tracking and name generation to its crowd-sourced naming platform.
• AT&T buys ad exchange AppNexus
  Jun 26, 2018 by Barry Levine
  Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising powerhouse.
• Blockchain powered Killi wants users to ‘own their identity,’ make money from brands
  Jun 26, 2018 by Greg Sterling
  App wants to bring full transparency and consumer control to data collection on behalf of brands.
• Facebook enables marketers to set up app event tracking without having to add code
  Jun 26, 2018 by Amy Gesenhues
  The Codeless Event Setup feature in Facebook’s SDK Marketing kit gives marketers a point-and-click tool to track app events.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• The Trade Desk launches its ‘Next Wave’
  Jun 26, 2018 by Barry Levine
  The demand-side platform is today unveiling a new AI layer, a new insight-optimized UI and a Planning Tool that generates and launches campaigns.
• Here’s your exclusive sneak peek at the MarTech agenda
  Jun 26, 2018 by MarTech Today
  Your success as a marketing technologist requires that you live and breathe at the intersection of marketing, technology and management. As you struggle with how to select, implement and utilize to transform your organization, it’s helpful to see what success looks like and to hear from experts and working professionals.

Online Marketing News From Around The Web:

• EU in agreement with Amazon, eBay to tackle dangerous product listings, Reuters
• After Facebook and Snapchat, What’s Next for Social Media Marketing?, Entrepreneur
• How To Get To Know Your Users, Smashing Magazine
• How to Launch a New Brand: 5 Tips for an Unforgettable Debut, Marketing Profs
• Project Management KPIs to Track, Vertical Measures
• Why Content Marketing Is Important, Marketing Insider Group
• Working With Freelancers on Content Creation? 3 Remote Collaboration Pitfalls to Avoid, Skyword

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.