Marketing Day: September 6, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Yahoo Issues First Transparency Report, Shows 42% Of All Data Requests From U.S. Yahoo has issued its first transparency report and, not surprisingly, it shows that the U.S. is the source […]
Matt McGee on September 6, 2013 at 4:03 pm
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Yahoo Issues First Transparency Report, Shows 42% Of All Data Requests From U.S.
Yahoo has issued its first transparency report and, not surprisingly, it shows that the U.S. is the source of more governmental requests than any other country. The report covers the first half of 2013, a time when Yahoo says it received almost 43,000 requests from 17 different governments.* The U.S. was the top source with […] - Google AdWords’ Breakthrough Feature Makes Offline Conversion Optimization A Reality
Yesterday, Google announced a new offline conversion tracking feature that will likely change the way lead generation campaigns are tracked, measured and optimized. Companies that run lead generation campaigns on Google AdWords have long been challenged by the fact that optimization signals stopped at the lead capture. Up to now, it was impossible to optimize […] - Mobile Email Opens Hit 50%, iPad Drives Most Mobile Email Transactions [Report]
The Q2 Email Benchmark Study released by Experian Marketing Services this week is yet another indicator of consumers’ shifting their email consumption habits to mobile. The study shows that half of all unique opens happen on mobile devices (which include smartphones and tablets). That puts Mobile-only opens ahead of all other individual platforms, and even […] - July Mobile Data: Apple Gains, Google Top Mobile Site, Facebook Top App
ComScore released its July smartphone subscriber market share data for the US. The story is very similar to past months: the market continues to be a contest between Apple and Samsung, iOS and Android. In the handset category, the iPhone continued to be the top individual smartphone with Samsung gaining 2 points. All other makers […] - KAWO Lets Brands Share Facebook & Twitter Content With China’s 560+ Million Internet Users
Australian entrepreneur Andrew Collins has launched KAWO, a social media management tool that helps brands share existing social media content on China’s three leading social media networks, offering access to the country’s 560+ million Internet users. According to the release, KAWO allows businesses to “repurpose and automate” their Facebook and Twitter content – both social […] - You Don’t Have To Be Big To Do Social Right!
One of the biggest misconceptions when it comes to social marketing is that it’s only for big brands with big budgets. This fallacy has to come to an end now. Some of the best examples of effective social media marketing that I’ve ever seen come from small businesses. A classic example is the Ashkenaz Cowboy […] - Kenneth Cole’s Syria “Boots” Tweet Causing Another Social Media Storm
Kenneth Cole is at it again. A tweet published earlier today is causing another social media firestorm for the fashion company. But the tweet is still online and, rather than apologize, the company founder has already posted a video response saying it was an attempt to raise awareness of what’s going on in Syria. The […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing To Include Local Product Inventory In Search Results
- Google Logo Celebrates Hull House Founder & Nobel Peace Prize Winner Jane Addams
- Segmenting Your Paid Search Program For Improved Manageability
- SEO Checklist For Startup Websites
- Google’s Inadvertent Plan To Withhold Search Data & Create New Advertisers
- Google To Extend “Top Search Queries” Data In Webmaster Tools From 90 Days To One Year
Online Marketing News From Around The Web:
Affiliate Marketing
- Where do networks fit into the affiliate space?, www.thedrum.com
Analytics
- Get the Most Out of Google Analytics User Permissions, www.seerinteractive.com
Blogs & Blogging
- How to Use Webinars to Convert Blog Readers Into Customers, www.quicksprout.com
- How to Measure the PR Value of a Blog or Blogger, www.shiftcomm.com
- How to Mess Up Blogger Outreach in Six Simple Steps, kickpoint.ca
Business Issues
- An inside look at Google’s data-driven job interview process, Washington Post
- Google argues for right to continue scanning Gmail, hosted.ap.org
- 12 Percent of US Likely to Buy $300 Designer Google Glass [Study], glassalmanac.com
- eBay Inc. Acquires Price Research Firm Decide.com, blog.ebay.com
- Google Invests in Sparkly New Housing Development in Mountain View, Calif., abcnews.go.com
- Google London Office With Running Track Wins Approval, Bloomberg
- Google-owned Motorola becomes first convicted patent troll, www.idownloadblog.com
- Microsoft Trounces Google in Battle Over Standards-Essential Patents, All Things D
- Pinterest And Path To Battle Over Letter “P” Logo Trademark, TechCrunch
- With privacy battle brewing, Facebook won’t update policy right away, Los Angeles Times
- Yahoo Follows AOL and Pitches a ‘Programmatic’ Upfront, Too, Ad Age
Content Marketing
- Salesforce.com Creating ‘Snackable Content’, eMarketer
- Why Local Businesses Don’t Need Big Budgets for Their Content Marketing, moz.com
Conversion Optimization
- Landing Page Optimization in 17 Easy Steps, www.ppcassociates.com
- How To Use Conversion Optimization To Battle Shopping Cart Abandonment [Infographic], Unbounce
- Landing Page Case Study – 64.53% More Downloads by Moving Testimonials, contentverve.com
Copywriting, Design & Usability
- 10 of The Most Hated Fonts in Existence, www.multyshades.com
- UsabilityTools Review – More Research For Less Money, usabilitygeek.com
Display & Contextual Advertising
- Auto Ad Trends: Rich Media Outperforms Banner Ads In Car Sector [Infographic], www.cmo.com
- Best Google AdSense Earnings By Year, Search Engine Roundtable
- What You Need to Know About Facebook Ad Simplification, fbppc.com
General Internet Marketing
- How to Use Big Data in Marketing, www.ducttapemarketing.com
- The Definitive Share Of Voice Guide: PPC, SEO, Social & Multi-Channel SOV Models, aimClear
Internet Marketing Industry
- G/O Digital Adds Two Key Executives to Its Management Team, blog.localatscale.com
Mobile/Local Marketing
- Apple Tests iPhone Screens as Large as Six Inches, Wall Street Journal
- Galaxy Gear vs. Google Glass: Why Your Face beats Your Wrist, www.digitaltrends.com
- Now You Can Look At Your Smartwatch With Your Google Glass, Marketing Pilgrim
- Sprint CEO Dan Hesse, fan of Glass, wants more wearables, CNET
Reputation Management
- Kenneth Cole steps in it again with insensitive Tweet, www.trackur.com
- Why You Should Monitor Your Business on Twitter, blog.sumall.com
Social Media
- #TweetDeckTips: Q&A with Zach Seward, Official Twitter Blog
- 10 Top Google Plus Tools for Digital Marketers, www.jeffbullas.com
- Hashtagology 101 – A Slightly Slanted New Lexicon for a #HashtaggedWorld, connect2comm.blogspot.com
- Kenneth Cole Clarifies: Being a Jerk on Twitter Is Just Good Business, AdWeek
- NASA to Share the Universe with Instagram Users through Its Images, www.nasa.gov
- Pinterest Marketing Tips: What You Can Learn From 20 Big Brands, Entrepreneur
- Reddit’s weed forum celebrates its newest moderator: Snoop Lion, www.dailydot.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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