MarTech » Marketing management » Marketing Day: September 6, 2013

Marketing Day: September 6, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Yahoo Issues First Transparency Report, Shows 42% Of All Data Requests From U.S. Yahoo has issued its first transparency report and, not surprisingly, it shows that the U.S. is the source […]

Matt McGee on September 6, 2013 at 4:03 pm | Reading time: 6 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

Yahoo Issues First Transparency Report, Shows 42% Of All Data Requests From U.S.
Yahoo has issued its first transparency report and, not surprisingly, it shows that the U.S. is the source of more governmental requests than any other country. The report covers the first half of 2013, a time when Yahoo says it received almost 43,000 requests from 17 different governments.* The U.S. was the top source with […]
Google AdWords’ Breakthrough Feature Makes Offline Conversion Optimization A Reality
Yesterday, Google announced a new offline conversion tracking feature that will likely change the way lead generation campaigns are tracked, measured and optimized. Companies that run lead generation campaigns on Google AdWords have long been challenged by the fact that optimization signals stopped at the lead capture. Up to now, it was impossible to optimize […]
Mobile Email Opens Hit 50%, iPad Drives Most Mobile Email Transactions [Report]
The Q2 Email Benchmark Study released by Experian Marketing Services this week is yet another indicator of consumers’ shifting their email consumption habits to mobile. The study shows that half of all unique opens happen on mobile devices (which include smartphones and tablets). That puts Mobile-only opens ahead of all other individual platforms, and even […]
July Mobile Data: Apple Gains, Google Top Mobile Site, Facebook Top App
ComScore released its July smartphone subscriber market share data for the US. The story is very similar to past months: the market continues to be a contest between Apple and Samsung, iOS and Android. In the handset category, the iPhone continued to be the top individual smartphone with Samsung gaining 2 points. All other makers […]
KAWO Lets Brands Share Facebook & Twitter Content With China’s 560+ Million Internet Users
Australian entrepreneur Andrew Collins has launched KAWO, a social media management tool that helps brands share existing social media content on China’s three leading social media networks, offering access to the country’s 560+ million Internet users. According to the release, KAWO allows businesses to “repurpose and automate” their Facebook and Twitter content – both social […]
You Don’t Have To Be Big To Do Social Right!
One of the biggest misconceptions when it comes to social marketing is that it’s only for big brands with big budgets. This fallacy has to come to an end now. Some of the best examples of effective social media marketing that I’ve ever seen come from small businesses. A classic example is the Ashkenaz Cowboy […]
Kenneth Cole’s Syria “Boots” Tweet Causing Another Social Media Storm
Kenneth Cole is at it again. A tweet published earlier today is causing another social media firestorm for the fashion company. But the tweet is still online and, rather than apologize, the company founder has already posted a video response saying it was an attempt to raise awareness of what’s going on in Syria. The […]