Marketing Day: September 23, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• NY Attorney General Settles With 19 Companies In Fake Review Crackdown
  Little by little, the fake online review industry is cracking. Today, the New York Attorney General’s office announced a settlement with 19 companies that agreed to stop writing fake online reviews. They’ll also pay more than $350,000 in fines. The announcement marks the end of a year-long investigation that the AG’s office called “Operation Clean […]
• Here Comes “100% Not Provided,” As Google Begins Encrypting All Non-Paid Searches
  Ever since Google began encrypting searches for signed-in users two years ago, publishers have wondered if when we’d get to a “100% Not Provided” world, where all search terms are withheld by Google. It looks like that day may soon arrive, thanks to a new change at Google. Google has confirmed that it has begun […]
• Pinterest Dominates Social Referrals, But Facebook Drives Higher Performance [Study]
  Publishers in women’s programming verticals such as food and recipes, home and garden, style and health and wellness have found a deep, high volume source of referral traffic from Pinterest. A new study by Yieldbot, which sees over a 1.5 billion page views per month come through its publisher analytics platform, looks at the impact […]
• Choose the SMX East Pass that Fits Your Needs, Budget and Schedule – Starts Next Tuesday!
  Search Engine Land’s – SMX East conference kicks off October 1 in New York City. With over 50 educational sessions and keynotes, many networking activities and presentations from leading solutions providers, you’ll get the tactics and tools you need to exceed your marketing and sales goals. SMX East offers flexible pass options to fit your […]
• Beyond Gathering Likes: Moving Past Followers & Fans
  When social media was new, the main go-to metrics were how many Twitter followers, Facebook Fans (remember those?) and even MySpace friends you had. However, social media marketing is continuously evolving, and marketers are learning that it is important to go beyond the numbers and focus on actually engaging this consumer base they have built. […]
• 5 Ways To Be More Transparent In Your Marketing
  We all understand the importance of transparency — this past year alone, we’ve seen the titans of tech have transparency wars, and Google itself has committed to transparency as a core value. At this point, companies know they need to be honest to build trust with consumers and, hopefully, that translates into brand loyalty. But […]
• What Is The Future For Content Marketing? 9 Experts Weigh In
  With 27,000 pieces of content being shared each day, it’s obvious that content marketing has become a mainstream strategy for both B2B and B2C businesses. It’s safe to say that no matter the industry you work in, most (if not all) of your competitors are utilizing content marketing strategies to some degree. As a result, […]
• Boom: iPhone Sales Top 9 Million, 200 Million On iOS7
  Last Monday after iPhone 5c pre-orders began there was no triumphant press release from Apple. The market dumped Apple shares thinking the 5c had bombed. This past weekend the 5s went on sale. It sold out. The press release just came out: Apple today announced it has sold a record-breaking nine million new iPhone 5s […]
• Twitter Courting TV Networks To “Amplify” Revenues
  Twitter executives are in New York this week (“Ad Week”) pitching TV networks on its ad products, especially its second screen ad program “Amplify.” According to the Wall Street Journal, Twitter is positioning Amplify as part of a bundled TV ad sale: With Amplify, networks post short video replays on Twitter in near-real time. The […]
• LinkedIn Sets The Record Straight: No, They Do Not “Break Into” Users’ Email Accounts
  Over the weekend the blogosphere was abuzz about a class action lawsuit brought against LinkedIn. The lawsuit claims that LinkedIn is improperly accessing user email information and sending unauthorized emails on their behalf to help with their overall growth strategy. The lawsuit claims that LinkedIn is actually “breaking into” user accounts: “The wrongful conduct by […]
• Despite Being A Smaller Percentage, The Younger End Of The Key TV Demo Is Easier To Reach Online [Nielsen]
  Reaching precisely the right audience is the holy grail of advertising — both online and off. A new Nielsen study finds that precision targeting online is working, sort of, and that those targeting younger consumers are apt to find the most success. Advertisers targeting consumers ages 18 to 49 (51 percent of the US online […]
• Apple CEO Tim Cook Starts Tweeting, Gets Verified & Scores 75K+ Followers In 2 Hours
  Apple doesn’t have a rich track record when it comes to social media activity, but that changed a bit when its CEO, Tim Cook, started tweeting today. Cook is using his @tim_cook username. There’s already another Tim Cook using @timcook, but that account has been inactive since 2009. Apple’s Tim Cook didn’t actually join Twitter […]
• Microsoft’s Ballmer: Google Is A “Monopoly”
  Microsoft, the company stung a decade ago in the US by being branded a monopoly and then in Europe by having to pay and pay again for its past tactics, is arguing that regulators need to subject its foe Google to the same treatment. At a recent meeting of financial analysts Microsoft CEO Steve Ballmer […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Ads Gets Extended Validation SSL Ceritificates & Two-Step Verification Process
• SEO Companies Fined Over Fake Reviews
• Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks
• The PPC Experiment You Never Dare Run
• Choose The SMX East Pass That Fits Your Needs, Budget And Schedule – Starts Next Tuesday!
• Survey: Quality Of Citations Matters More Than Quantity
• Introducing the Newest SEM Agency – Google?
• Bing’s Page Zero Offers Deep Links & Shortcuts To Relevant Information Straight From The Search Box

Online Marketing News From Around The Web:

Analytics

• Building Your Marketing Funnel with Google Analytics – Moz, moz.com
• Find Out if Your Online Marketing Efforts are Getting Results with Google Analytics URL Destination Goals, KISS Metrics
• Google Analytics earns ISO 27001 certification, Google Analytics Blog
• How to Use Google Analytics to Track Facebook Referrals, www.jonloomer.com
• Love Your Competitors with SimilarWeb PRO, blog.similarweb.com

Blogs & Blogging

• Black Hat SEO And Your WordPress RSS Feed, FeedBlitz
• How to Make WordPress Comments Social Media Friendly: 5 Ways, www.wpjedi.com

Business Issues

• Apple CEO Tim Cook’s Complete Interview With Bloomberg Businessweek, BusinessWeek
• Apple’s iGlasses Are Real. Here’s Why You Might Never See Them, www.fastcodesign.com
• Canadian Jordan Banks tapped to lead Facebook’s new global strategy team, www.theglobeandmail.com
• Flurry CEO Says IPO Is Inevitable As Its Mobile Ad Reach Overtakes Google’s, Business Insider
• Industry Insiders Say This Man Doesn’t Get Enough Credit For Saving Twitter From Disaster, Business Insider

Content Marketing

• 7 Lessons on How to Make Content Go Viral from Upworthy, www.kwasistudios.com
• 8 Things You Don’t Want In Your Infographic, Marketing Pilgrim
• Create a Content Optimization Advantage with Performance Testing, Content Marketing Institute
• Infographic Promotion: The Ultimate Guide, www.designbysoap.co.uk
• Is Content King in Local Too?, streetfightmag.com
• The 6 Principles of Epic Content Marketing, Content Marketing Institute

Copywriting, Design & Usability

• A Five-Step Process For Conducting User Research, Smashing Magazine
• Responsive Web Design for Corporate UX Design, www.uxmatters.com
• The Growing Intricacies of Responsive Web Design, www.uxmatters.com
• Tricky Balance: Great Examples of Content Heavy Website Designs, designmodo.com

Display & Contextual Advertising

• Complete Facebook Ads Guide to Event Promotion, fbppc.com
• Reaching Your Exact Audience Using LinkedIn’s Comprehensive Demographic Targeting (Part 3), www.clixmarketing.com

E-Commerce

• 4 Ways to Improve Order Tracking Usability, Get Elastic
• 5 Unusual and Effective Ecommerce Pricing Strategies, Practical E-Commerce
• Hunt For PorkChop Seasoning Taught Me About E-Commerce User Experience, usabilitygeek.com

General Internet Marketing

• The Ultimate Guide to Running Online Competitions, findmyblogway.com

Internet Marketing Industry

• Return Path Climbs to No. 4 on FORTUNE Magazine “50 Best Companies to Work for” List, blog.returnpath.com

Mobile/Local Marketing

• 5 Revolutionary Google Glass Apps of Tomorrow, mylifescoop.com
• iPhone 5s Outsells 5c by a Factor of 3.4x in the United States Opening Weekend, www.localytics.com

Other Items

• 10 Things I Didn’t Know About Google, techland.time.com
• Chromium Blog: Saying Goodbye to Our Old Friend NPAPI, blog.chromium.org
• FTC Solicits Comments on Proposed COPPA Rule Safe Harbor Program, www.bna.com

Reputation Management

• The #1 overlooked Google reputation management tactic? Me, You, and Us, www.trackur.com

Social Media

• Anatomy of a Great Business Tweet, Search Influence
• GoDaddy Syncs with Twitter, Twitter Eyes GoDaddy’s Audience, Screenwerk
• How Bright did the 2013 Emmys Shine Over Social Media? [Infographic], Social Bakers
• Sponsored Job Listings Now Appearing In LinkedIn’s Main Feed, And On Mobile For The First Time, TechCrunch
• Twitter Bug Requires Users to Torrent its Tweet Button, torrentfreak.com
• Twitter competitions: how to make the most of your promotions, eConsultancy
• Unify Your Social Media Brand Profiles, Social Media Today
• Your Facebook Marketing is Failing, Social Media Today

Video

• comScore Releases August 2013 U.S. Online Video Rankings, comScore

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.