Marketing Day: October 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Search Retargeting Adoption To Accelerate Among Brands And Agencies Over the last two years, we’ve seen companies develop display solutions that show ads based on the keywords prospects search as they […]

on October 9, 2012 at 4:55 pm | Reading time: 5 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Search Retargeting Adoption To Accelerate Among Brands And Agencies

    Over the last two years, we’ve seen companies develop display solutions that show ads based on the keywords prospects search as they navigate the Web. The introduction of search retargeting represented a major leap forward for direct response and brand marketers who were thirsty for new audience acquisition and engagement solutions that performed better. What […]

  • Lowest Rates Expire Saturday for Marketing Land’s Conference SMX Social Media Marketing

    With a community of one billion people, Facebook’s reach is undeniable – but how can you make sure you actually connect with your fans and cultivate new ones? Twitter’s new user directory will drive more search traffic – and more advertising opportunities – but is it worth the investment? Attend SMX Social Media Marketing for […]

  • Infographic: iPhone Beats Outlook As Top Email Client, As Mobile Overtakes Desktop

    What’s the most popular email client out there? The iPhone, which stats says now is used by more people than Outlook. That goes along with a trend of more email now being opened on mobile devices than in desktop clients, though the use of webmail could be happening in both places. The stats are from […]

  • Social Media: Where Vulnerability Is Strength

    Three embarrassing things about me: I recently discovered I’ve been using the word nonplussed wrong my whole life; I listen to Journey without an ounce of irony; and once, in San Francisco, I needed help to figure out how to turn on the sink in a women’s restroom. Whew, that felt good. And if my […]

  • The “Phablets” Are Coming — Please Make It Stop

    Galloping into the annals of bad portmanteaus comes the word “phablet.” This is the would-be combination of phone and tablet, as you might have expected. It’s being used to describe devices larger than the largest Android smartphones (4.8 inches) but smaller than 7-inch tablets. The Galaxy Note is the exemplar of this new category (if […]

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Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

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About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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