Marketing Day: October 3, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Instagram Teases Its Ad Strategy

  Today the Instagram blog posted what might be described as a philosophical statement about advertising. For many months the Facebook unit has been considering how to turn itself into a “sustainable business.” Ads will roll out in the relatively near future on a limited test basis. Instagram is also mindful of the potential adverse impact […]

• Google Opens Glassware Review Process For Glass Developers (Adds 5 New Apps, Too)

  Google has taken a step toward opening a Google Glass app store/directory with today’s launch of a Glassware Review Process for developers. At the same time, the company has also announced the approval of five new apps for Glass Explorers. The Glassware Review Process will help developers get their apps added to “MyGlass,” the individualized, […]
• Winning The Social + TV Race: Twitter’s “Live” Beats Facebook’s “DVR”

  This past Sunday’s Breaking Bad series finale provided much more than a satisfying ending to loyal fans, it also highlighted the social race for TV integration. After the finale, both Twitter and Facebook rushed to talk about the overall number of updates around the beloved series in an effort to solidify themselves as a credible […]

• Bottlenose Launches “Nerve Center” An Enterprise Trend Intelligence & Discovery Tool

  Bottlenose swam onto the social discovery scene last year with a free, powerful social discovery and monitoring tool. This year, they’ve taken it up a notch with their real-time enterprise product, Bottlenose Nerve Center. In the words of Bottlenose CEO, Nova Spivack, they want to lead the “real-time revolution.” Bottlenose has taken a unique place […]

• Google Analytics Announces Updated Reports, More API Tools & New Analytics Academy At Annual Summit

  A number of announcements were made at the Google Analytics Summit this week, including updated reports, more API tools, the integration of BigQuery into Google Analytics Premium and new educational initiatives. According to Google Analytics, users will have access to user segmentation, cohort analysis, sequence segments, and segment templates by the end of this year (a […]

• Q3 2013 Roundup: Analyzing IOS 7 And The Evolving Mobile Landscape

  A recent study published by Chitika Insights found that nearly 32% of North American iOS-based Web Traffic was generated by iOS 7 users just 48 hours following the release of the new OS on Wednesday, September 18. In a subsequent update published on September 25, data showed the iOS 7 adoption rate reaching more than […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• SMX Social Media Marketing: Super Early Bird Rates Expire Soon – Register Now!
• Bing Ads Launches Its Own “Express” Program For Local Small Businesses
• Google AdWords Gets Copy And Paste Functionality In The Web UI
• Bing Slams “Freakonomics” Bing It On Challenge Critique
• Demystifying Call Tracking In AdWords
• SEO Reporting: It’s Time We Get Away From Minutia & Focus On What Matters
• Out With The Old, In With The New: Google Partners Replaces Google Certification Program
• The Right Way To Do Click-To-Call In An Enhanced Campaign World
• SMX East 2013 Day Two Live Blog Recap
• Google Enhanced Campaigns: What We’ve Learned So Far
• Learning How To Master The Search & Social Universe @ SMX East

Online Marketing News From Around The Web:

Affiliate Marketing

• Dark Rome’s Use of Affiliate Channel Boosts Sales of Italy Tours, performancein.com

Analytics

• Google Tag Manager Auto Event Tracking, Luna Metrics
• New Google Analytics APIs for Large Companies, Google Analytics Blog
• An Aspirational Report Structure, Web Analytics Demystified

Blogs & Blogging

• The Pros and Cons of Accepting Guest Posts on Your Blog, www.dailyblogtips.com
• Why Popular Science Killed Their Comments And The Huffington Post Should Too, www.twistimage.com

Business Issues

• Twitter Said to Be in Talks for San Francisco Office, Bloomberg
• 6 Things Twitter Should Do as Soon as It Goes Public, Mashable
• Apple Buys Cue For Over $40M To Compete With Google Now, TechCrunch
• Facebook’s Company Town, Wall Street Journal
• Facebook’s Free WiFi Play May Improve Its Local Ads Data, Business Pages, AdWeek
• The complete history of Twitter as told through tortured descriptions of it in the New York Times, Quartz
• Twitter avoids U.S. antitrust scrutiny over MoPub acquisition, Reuters

Content Marketing

• 31 Content Marketing Ideas that Will Revolutionize Your Business, blog.marketo.com
• Value, Does Your Content Have It?, CopyPress
• Great Content Is Not Enough, Forrester Blogs

Copywriting, Design & Usability

• How Google’s Hummingbird Algorithm Might Impact Your Copy, www.marketingwords.com

Display & Contextual Advertising

• Lenovo Tells Its Story to IT Buyers Using Sponsored Updates [VIDEO], LinkedIn

Domaining

• What domains Getty Images, John Hancock, and others bought last week, Domain Name Wire

Ecommerce

• 8 Important Stats Gathered from Analyzing Over 18,000 Small to Medium Ecommerce Sites, KISS Metrics

Email Marketing

• Leave My Inbox Alone! How to Drive Customers Away With Email Overload, HubSpot
• Yahoo’s New “Not My Email” Option, www.aweber.com

General Internet Marketing

• Dispersed citation and the future of internet marketing, Portent

Mobile/Local Marketing

• Google Glass is the ‘go pro’ for nerds: Box’s Aaron Levie, www.computing.co.uk

Other Items

• Google will launch a native Google Music iOS app later this month, engadget.com

Social Media

• Social Media Case Study: Part 3 of 5, From the Bottom of the Freezer to Top of Mind, Spyder Trap
• Social Networks in a Battle for the Second Screen, New York Times
• Testing live-tweeting with @MLB, Official Twitter Blog
• Why Facebook hashtags were doomed to #fail, Inside Facebook
• What Pinterest’s New ‘Article Pins’ Mean For Brand Publishers, Contently

Video

• YouTube Updates Center-Aligned UI, Adds Carousel, Google Operating System