Marketing Day: October 28, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google To Triple Size Of Glass Explorer Program, Give Away Upgraded Version Of Glass If you want to have your own Google Glass and know someone that already has it, now’s […]
Matt McGee on October 28, 2013 at 5:01 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Google To Triple Size Of Glass Explorer Program, Give Away Upgraded Version Of Glass
If you want to have your own Google Glass and know someone that already has it, now’s a good time to be extra friendly. Google has announced plans to triple the Glass Explorer program by letting current Explorers invite up to three friends each to get their own Glass. The new Explorers will still have […] - Getty Images Enters Deal To Provide Photo Credits On Images Uploaded To Pinterest
Both Pinterest and Getty Images announced last week a joint multi-year deal in which Pinterest will pay Getty Images a fee to attach rich metadata to images uploaded to the social media network. According to the announcement on the Getty Images blog: Getty Images will use our PicScout image recognition technology to identify exclusive Getty […] - Google Announces “A Morning With Google+” Event Tomorrow
Google has announced plans for a live event tomorrow that’ll be about Google+ and — of course — streamed lived on Google+. But if you’re looking for details, good luck. The announcement only says, “The Google+ team will be sharing a few updates” and links to this page where the live stream will happen. It’s […] - Tapping Into Community Research With Facebook Graph Search
The digital marketing world is aflutter with talk of entities and structured data, and how both are contributing to the rise of semantic search. Google has rolled out its Hummingbird update, while Facebook has its Graph Search. Both represent big leaps forward in easing searchers’ access to the information they’re seeking. The creators of social […] - Get Proven Tactics From A Full House Of Experts – SMX Social Media Marketing Rates Increase Friday
Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 20-21 in Las Vegas. Here’s why you need to be there: More than 40 of the world’s […] - Nielsen To Include Web And Mobile Viewing In TV Ratings
To capture the changing video viewing habits and options available to consumers, Nielsen announced today it will add digital video consumption to its traditional TV ratings, starting with the 2014-15 television season. After months of testing, Nielsen will release the software developer kit (SDK) in mid-November. The SDK will allow Nielsen to measure both traditional […] - 54% Of Americans Post Original Photos Online & 18% Of Those With A Cell Phone Use Instagram
It’s official. If you are a connected adult and you don’t post original photos online, you are now in the minority. A new report by Pew Internet shows that 54% of online adults share original photo content online. This number jumped 8% from the 46% of users that shared original “created” content in 2012. The […] - Why You May Need More Than One DSP
In a programmatic world, clients seem to be increasingly concerned about what they call “duplication,” or the overlap of inventory or audiences across multiple demand-side platforms. The fear is that the same ad will be served to the same user by two different DSPs, or worse yet, that the client is bidding against themselves for […] - Pinterest Gets Tough On Contest Rules By Adding New Language To Its Acceptable Use Policy
After including a complete set of “Dos and Don’ts” for contests on its Brand Guidelines page in May, Pinterest has taken further action to enforce its contest rules by updating its Acceptable Use Policy this week. According to a blog post on the social media’s Business Blog: A few months ago, we updated our contest […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Dear Google Rivals: Do These New Proposals Solve Your Antitrust Concerns? Love, The EU
- Google’s Matt Cutts: More Pages Does Not Equal Higher Rankings
- Google Changes AdWords Campaign ‘Limited By Budget’ Estimator
- Study: Google Adds 1,200 Search Sites & 750 ISP Client Networks In Less Than A Year
- Get Proven Tactics From A Full House Of Experts – SMX Social Media Marketing Rates Increase Friday
- Top 10 Search Modifiers: Why They Matter, What They Are & How To Use Them
- Edith Head Gets Her Own Google Logo Celebrating Her Career As One Of Hollywood’s Most Famous Designers
- Halloween Webcast: Vanishing Customers? Usability Analysis Can Help
- Is Bing A Better Buy Than Google AdWords For Small Business?
Online Marketing News From Around The Web:
Affiliate Marketing
- Rakuten LinkShare’s Strong Third Quarter Results Signal Continued Growth in Global Performance Marketing and Affiliate M-Commerce, www.businesswire.com
- Is Performance Display Beating Affiliate at its own Post-click Game?, performancein.com
Analytics
- 2013 Facebook Benchmark Report: Be Wary of Proxy Metrics, Facebook PPC
- New AdSense Data in the Core Reporting API, Google Analytics Blog
Blogs & Blogging
- A Quick Note on Responsive Design on Blogs, soshable.com
Business Issues
- Massive Barge On San Francisco Bay Likely Secret Google Facility, sanfrancisco.cbslocal.com
- “Twitter tax break” could cost SF tens of millions more after IPO, San Francisco Chronicle
- Get ready for the Google Glass Gold Rush, VentureBeat
- San Francisco’s bay barge mystery: Floating data center or Google Glass store?, CNET
- Twitter Will Wait Post-IPO for Woman on Board (International Pick), All Things D
- ‘The Zuckerberg Files’: New Scholarly Archive Scrutinizes Facebook CEO, chronicle.com
- Analysis Ahead of Apple’s Earnings: Global iPhone 5s/c Adoption Data, www.localytics.com
- Apple, Google Must Face Group Antitrust Hiring Lawsuit, Bloomberg
- Meet Google Commerce Shopping Exec Sridhar Ramaswamy, All Things D
- Settlement approved in Google stock split lawsuit, www.philly.com
- Tax officials face Google questions, Telegraph
- Yahoo Still Looking to Ignite Tumblr’s Ad Potential, AdWeek
- Yelp Reviewers Launch Class Action Lawsuit Claiming They’re ‘Unpaid Employees’, TechDirt
Content Marketing
- 35 Takeaways from the Linkdex eBook “Rethink Your Content Marketing”, BruceClay.com
- Build Your Content Calendar: 3 Easy Steps, Content Marketing Institute
- Create Great Content? How to Get More From it Through Repurposing, Content Marketing Institute
Conversion Optimization
Display & Contextual Advertising
- Facebook Won’t Launch Video Ad Product This Year, AllThingsD
Domaining
- And the Big Winner is??? Sub-Domains!, www.ricksblog.com
- Do you want to Control an Empire or just a Single .whatever Domain Name?, www.ricksblog.com
- Verisign lays it all out in SEC filing, Domain Name Wire
Ecommerce
- Content Marketing for Ecommerce Merchants, Practical Ecommerce
- How Secure Are Mobile Transactions?, www.revenews.com
Email Marketing
- Improve Your Email Marketing With a Clean Prospect List, Crazy Egg
- Why Ecommerce Email Marketing isn’t Dead (And What This Means for You), Crazy Egg
General Internet Marketing
- Social Networks Most Popular Media for UK Small Businesses with Local Newspapers and Email a Joint Second, According to BIA/Kelsey, PR Web
- Move over Multichannel. It’s Time for Marketing Orchestration, www.dmnews.com
Mobile/Local Marketing
- The Smartphone Addiction, www.npdgroupblog.com
- Focus Turns to Attribution in Mobile Local Ad Tech, streetfightmag.com
Other Items
- The Battle for Power on the Internet, The Atlantic
Reputation Management
Social Media
- Social sharing service Buffer has been hacked, pauses all shares temporarily, thenextweb.com
- The Facts about LinkedIn Intro, blog.linkedin.com
- 10 Top Brands with the Worst Google Plus Pages, www.jeffbullas.com
- Buffer encrypts access tokens after spammer hack, PC World
- Is Twitter Better Than Facebook for Targeting Teens?, eMarketer
- 10 reasons why Twitter is content marketing’s best friend, {grow}
- Adobe Says Social Media Changing Retail Marketplace, ClickZ
- Social Data Intelligence: Survey Says, susanetlinger.wordpress.com
- Think You Know Social Media? These Stats Will Blow Your Mind, Mack Collier
- Twitter’s Attitude Toward DMs Shows Signs Of Thawing With Direct Link In Top Bar, TechCrunch
Video
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.