Marketing Day: October 16, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: The Marketing Land Guide To The Twitter IPO: Key Facts, Figures & S-1 Filing Document Marketing Land’s simplified version of key facts, revenue figures and usage stats pulled from the […]

Matt McGee on October 16, 2013 at 5:00 pm

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

The Marketing Land Guide To The Twitter IPO: Key Facts, Figures & S-1 Filing Document
Marketing Land’s simplified version of key facts, revenue figures and usage stats pulled from the Twitter S-1 filing with the SEC in October 2013. Follow along with Marketing Land’s complete news coverage of the Twitter IPO process, along with insight and analysis on what it all means for digital marketers.
Is Microsoft’s Scroogled Campaign Working? Not If Gaining Consumers Is The Goal
Microsoft has been attacking Google’s products and services with its “Scroogled” campaign for almost a year now. Is it working? Ad Age has an interesting story with experts saying yes, in terms of ad effectiveness. But if the ads are judged as effective by actually causing people to switch, I’d say the answer is a […]
Google Launches Media Tools Website For Journalists
Google released a new site this week geared toward media outlets and journalists. The new site offers an extensive set of Google Media Tools, all neatly assembled into one place. According to Google, the site is a, “Starting point to tap into Google’s suite of digital tools that can enhance news gathering and exposure across […]
Display Is The New Search: A Familiar Battle With Fraud
Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted insight into the volume of fraud affecting search. Fast forward nearly ten years later, and it might seem as if history is repeating itself all over again — click fraud is invading display. In fact, fraud is […]
Twitter Amended S-1: Over 70 Percent Of Revenue From Mobile
Twitter released its S-1 form on October 3. In that document company reported revenues of just under $317 million in 2012 and revenues of slightly less than $254 million for the first six months of 2013. This afternoon Twitter amended its S-1 to reflect Q3 earnings of roughly $168 million. Thus for the first nine […]
Yahoo Q3 2013 Earnings Just Beat Expectations, Ad Sales Rise But Prices Fall
Yahoo reported its Q1 2013 earnings today, with GAAP revenue of $1.4 billion and $1.08 billion excluding traffic acquisition costs and earnings per share of $0.34 for the quarter. All earnings stats were off from Q3 2012. Still, earnings per share came in just above analyst expectations of $0.33 and revenue hit the target of […]
Mayer: Yahoo Passes 800M Users & Has “Erased Two Years Of Traffic Declines”
Global traffic to Yahoo properties hit a two-year high in September, surpassing levels that the company hasn’t seen since 2011. Yahoo CEO Marissa Mayer revealed the traffic stats during today’s Q3 earnings call, saying that Yahoo’s “product sprint and increased engagement effectively erased two years of traffic declines.” She shared two separate charts, one for […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Analyze Organic Search Engine Marketing with Google Analytics & Webmaster Tools Data, Google Analytics Blog
Google Analytics Now Let’s You Share Channel Grouping, Search Engine Roundtable

Blogs & Blogging

This is why Guest Posting is Dead in the Water for SEO, thenextcorner.net
Why Outbound Links Matter For Bloggers, www.blogherald.com

Business Issues

Content Marketing

Content Marketing Tactics That Work: eBooks, Online Marketing Blog

Conversion Optimization

Costly CRO (Conversion Rate Optimization) Mistakes To Avoid, thefuturebuzz.com

Display & Contextual Advertising

CPMs Hold Strong as the Standard for Digital Ad Measurement, eMarketer
Google AdSense Promises To Bring Back Favicons To Ads, Search Engine Roundtable
Mobile, Video Lead Travel Ad Spending Increases, eMarketer
STUDY: Facebook ads increase impressions by 200 percent, Inside Facebook

Domaining

What Is The Matching .Com Domain Of Twitter’s Stock Symbol Worth: TWTR.com, The Domains

E-Commerce

The End of Third-party Cookies Should Not Hurt Retailers, Practical E-Commerce

Email Marketing

10 Email Marketing Stats that will Blow you Away, www.searchenginepeople.com
Five email marketing lessons from 40 online purchases, econsultancy.com
How a Little Nudge Increased Email Subscribership 500%, blog.kissmetrics.com
Infographic: 7 Myths About Email Marketing, Marketing Pilgrim

General Internet Marketing

Driving Traffic to Your Site Without Google, www.marketingwords.com
Turn Digital Audience Report shows brands moving from single to multi-channel advertising average a 300% improvement in ROI, www.thedrum.com
Why Your Marketing Generates Yawns, Not Sales, Crazy Egg

Mobile/Local Marketing

7 Strategies For Measuring the ROI of Indoor Location Campaigns, streetfightmag.com
Google Glass XE Software Updates: A History, glassalmanac.com
Top Mobile Apps Featuring Creative Content, blog.klout.com

Social Media

ThinkUp launches new crowdfunded app to help users mine data from their own social networks, www.theverge.com
Facebook Prompts Page Admins To Promote Pages As They Approach Like Milestones, All Facebook
The Highs and Lows of Timely Posts, www.socialmediaexplorer.com
Twitter’s Kevin Weil Talks Real-time Marketing, Measurement, Ad Age
Yes Virginia, Google+ Can Directly Impact Your Search Rankings, sugarrae.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.