Marketing Day: October 16, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• The Marketing Land Guide To The Twitter IPO: Key Facts, Figures & S-1 Filing Document
  Marketing Land’s simplified version of key facts, revenue figures and usage stats pulled from the Twitter S-1 filing with the SEC in October 2013. Follow along with Marketing Land’s complete news coverage of the Twitter IPO process, along with insight and analysis on what it all means for digital marketers.
• Is Microsoft’s Scroogled Campaign Working? Not If Gaining Consumers Is The Goal
  Microsoft has been attacking Google’s products and services with its “Scroogled” campaign for almost a year now. Is it working? Ad Age has an interesting story with experts saying yes, in terms of ad effectiveness. But if the ads are judged as effective by actually causing people to switch, I’d say the answer is a […]
• Google Launches Media Tools Website For Journalists
  Google released a new site this week geared toward media outlets and journalists. The new site offers an extensive set of Google Media Tools, all neatly assembled into one place. According to Google, the site is a, “Starting point to tap into Google’s suite of digital tools that can enhance news gathering and exposure across […]
• Display Is The New Search: A Familiar Battle With Fraud
  Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted insight into the volume of fraud affecting search. Fast forward nearly ten years later, and it might seem as if history is repeating itself all over again — click fraud is invading display. In fact, fraud is […]
• Twitter Amended S-1: Over 70 Percent Of Revenue From Mobile
  Twitter released its S-1 form on October 3. In that document company reported revenues of just under $317 million in 2012 and revenues of slightly less than $254 million for the first six months of 2013. This afternoon Twitter amended its S-1 to reflect Q3 earnings of roughly $168 million. Thus for the first nine […]
• Yahoo Q3 2013 Earnings Just Beat Expectations, Ad Sales Rise But Prices Fall
  Yahoo reported its Q1 2013 earnings today, with GAAP revenue of $1.4 billion and $1.08 billion excluding traffic acquisition costs and earnings per share of $0.34 for the quarter. All earnings stats were off from Q3 2012. Still, earnings per share came in just above analyst expectations of $0.33 and revenue hit the target of […]
• Mayer: Yahoo Passes 800M Users & Has “Erased Two Years Of Traffic Declines”
  Global traffic to Yahoo properties hit a two-year high in September, surpassing levels that the company hasn’t seen since 2011. Yahoo CEO Marissa Mayer revealed the traffic stats during today’s Q3 earnings call, saying that Yahoo’s “product sprint and increased engagement effectively erased two years of traffic declines.” She shared two separate charts, one for […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]
• Google’s Matt Cutts: Guest Blogging Best Done In Moderation
• Microsoft Touts Bing Smart Search In New TV Ad For Windows 8.1 Release Tomorrow
• The Structured Data Brouhaha At SMX East: Clarifying Contentious Issues
• Building A B2B Brand From Scratch Through Search
• Yahoo’s Mayer: “Our Search Share Has Declined” But She’s Optimistic About Opportunities

Online Marketing News From Around The Web:

Analytics

• Analyze Organic Search Engine Marketing with Google Analytics & Webmaster Tools Data, Google Analytics Blog
• Google Analytics Now Let’s You Share Channel Grouping, Search Engine Roundtable

Blogs & Blogging

• This is why Guest Posting is Dead in the Water for SEO, thenextcorner.net
• Why Outbound Links Matter For Bloggers, www.blogherald.com

Business Issues

• Dave Morin Laid Off 20 Percent of Path Employees Today, Valleywag
• Cupertino City Council Gives Unanimous Approval for Apple’s New Campus [Updated], Mac Rumors
• How LinkedIn Got $10M by Making Weakness Look Like Strength, Wired

Content Marketing

• Content Marketing Tactics That Work: eBooks, Online Marketing Blog

Conversion Optimization

• Costly CRO (Conversion Rate Optimization) Mistakes To Avoid, thefuturebuzz.com

Display & Contextual Advertising

• CPMs Hold Strong as the Standard for Digital Ad Measurement, eMarketer
• Google AdSense Promises To Bring Back Favicons To Ads, Search Engine Roundtable
• Mobile, Video Lead Travel Ad Spending Increases, eMarketer
• STUDY: Facebook ads increase impressions by 200 percent, Inside Facebook

Domaining

• What Is The Matching .Com Domain Of Twitter’s Stock Symbol Worth: TWTR.com, The Domains

E-Commerce

• The End of Third-party Cookies Should Not Hurt Retailers, Practical E-Commerce

Email Marketing

• 10 Email Marketing Stats that will Blow you Away, www.searchenginepeople.com
• Five email marketing lessons from 40 online purchases, econsultancy.com
• How a Little Nudge Increased Email Subscribership 500%, blog.kissmetrics.com
• Infographic: 7 Myths About Email Marketing, Marketing Pilgrim

General Internet Marketing

• Driving Traffic to Your Site Without Google, www.marketingwords.com
• Turn Digital Audience Report shows brands moving from single to multi-channel advertising average a 300% improvement in ROI, www.thedrum.com
• Why Your Marketing Generates Yawns, Not Sales, Crazy Egg

Mobile/Local Marketing

• 7 Strategies For Measuring the ROI of Indoor Location Campaigns, streetfightmag.com
• Google Glass XE Software Updates: A History, glassalmanac.com
• Top Mobile Apps Featuring Creative Content, blog.klout.com

Social Media

• ThinkUp launches new crowdfunded app to help users mine data from their own social networks, www.theverge.com
• Facebook Prompts Page Admins To Promote Pages As They Approach Like Milestones, All Facebook
• The Highs and Lows of Timely Posts, www.socialmediaexplorer.com
• Twitter’s Kevin Weil Talks Real-time Marketing, Measurement, Ad Age
• Yes Virginia, Google+ Can Directly Impact Your Search Rankings, sugarrae.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.