Marketing Day: October 1, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Pinterest Gets Control Of 100 Domains, Wins $7.2 Million In Cybersquatting Case

  A federal judge ruled in Pinterest’s favor this week, granting the company $7.2 million in damages and the control of 100 domains that were registered by a Chinese cybersquatter. Qian Jin, described in the judgment as a “serial cybersquatter” that owns hundreds of domains similar to the names of large companies, registered domains such as […]

• Thinking Inside The Boxplot

  In a previous post describing a simple approach to de-seasonalizing your data, I covered how marketers can examine, at a rough level, the impact of seasonality on metrics. Obviously, your data science team would be looking at this data in greater depth and, to be sure, a more precise calculation of seasonality is a far […]

• Operation Greener Grass: Why Aren’t SEOs Up In Arms?

  Once again, SEO is in the news. Once again, the media (along with an elected official or two — shocker!) clearly doesn’t understand how the industry works. While it seems New York’s elected (and appointed) officials could give a rodent’s posterior about protecting the interests of anyone except Big Corporate, “so called SEO companies” are […]

• Google Debuts AdWords Cross-Device Conversion Estimates, Phone and In-Store Conversions Coming

  In its first step in capturing the complete conversion impact of AdWords campaigns, Google launched a new conversion type today called estimated cross-device conversion. Cross-device conversion estimates are calculated by using Google account holders who are logged in to multiple devices as a proxy for the greater population. The company says phone calls and in-store […]

• Google Analytics Android App Gets Complete Redesign For Mobile Devices

  Google Analytics has released a new version of its Android App with a complete redesign built specifically for phones and tablets. The announcement says the new app includes visualizations that automatically resize to fit the user’s device screen size and orientation, along with side navigation to access reports quickly. Other updates include specialized reporting for […]

• Facebook Graph Search Gets Granular, Now Includes Posts & Status Updates

  A major upgrade has occurred for Facebook’s Graph Search – the ability to search posts and updates on top of the preexisting functionality. Users will be able to search posts by topic, location and time with the usual Graph Search modifiers. The results returned will soon include status updates, photo captions, check-ins and comments. This […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Maps Roundup: Google Avoids Waze Antitrust Fight, Scout Social Mapping, deCarta Route Patent
• Google: Webmaster Tools Reporting To Return To Normal Within In Coming Days
• Yosemite National Park Gets A Google Logo To Mark Its 123rd Birthday
• Are You Setting The Right Link Building Expectations?
• A PLA Investigation:The Case Of The Hot Pink Wedge Pump
• Google Launches ‘Estimated Cross-Device Conversions’ In AdWords, First Stage Of New ‘Estimated Total Conversions’
• New Google Antitrust Offer A “Significant Improvement” Says EU
• After Blocking Keywords In Referrers, Now Google Stops Sharing Through Google Webmaster Tools – A Bug?

Online Marketing News From Around The Web:

Analytics

• 5 Alternative Sources to Cope With Google Analytics Keyword Not Provided, KISS Metrics
• 14 Google Analytics Product Announcements from the 2013 GA Summit, www.jeffalytics.com
• Tealium Launches AudienceStream to Help Marketers Discover and Leverage Actionable Audiences in Real Time, tealium.com

Blogs & Blogging

• 4 Tech Tips to Help You Become a Better Blogger, www.blogherald.com
• Why Aren’t More Bloggers Claiming Ownership of Their Content?, www.jeffbullas.com

Business Issues

• Former Twitter Platform Chief Sarver Joins Redpoint as Partner, All Things D
• Impress Your First Time Blog Visitors And Make Them Yours!, Search Engine Journal
• The Limits of Twitter’s TV Pitch, Digiday

Content Marketing

• 5 Ways Small Businesses Should Approach Content Marketing, www.revenews.com
• Why Visual Content Is So Important!, www.verticalmeasures.com

Copywriting, Design & Usability

• 7 Call-To-Action Techniques and Examples That Work, www.seocopywriting.com

Display & Contextual Advertising

• Kenshoo Social Demand-Driven Campaigns Automate Facebook® Ad Creation for Top Performing Products, www.kenshoo.com

Domaining

• Verisign Study: 9 out of 10 Small Business Prefer A .Com Domain For Company Website, The Domains
• GoDaddy Auctions sells 39,071 domain names in September, Domain Name Wire

Ecommerce

• Amazon beats Asos and Topshop to be named most linked-to ecommerce site in UK blogs according to study, www.thedrum.com
• Ecommerce product pages: where to place 30 elements and why, eConsultancy
• Global consumers demand more from e-retailers, Internet Retailer

Internet Marketing Industry

• TellApart Acquires Email Marketing Optimization Provider AdStack, www.marketwired.com

Mobile/Local Marketing

• IAB Reports Bright Future for Mobile Advertising But Challenges Remain, Marketing Pilgrim
• Think You Know Mobile Millennials? Think Again; Campaigner(R) Survey Reveals Mobile Email and M-commerce Behaviors, www.marketwired.com

Other Items

• Google Chrome Redesign & New Tab Page Rolls Out To All, TechCrunch
• US government shutdown kicks NASA and other agencies off the internet, www.theverge.com

Social Media

• 4 Big Don’ts For Your Social Media Marketing Strategy, blog.tailwindapp.com
• #GoodbyeBreakingBad, Official Twitter Blog
• New Calls To Action In Facebook’s Mobile App Ads Can Help Publishers Reconnect With Users, TechCrunch

Video

• 10 Quick Ideas for Producing Video Content, www.seerinteractive.com
• The Small Business Guide to Online Video Marketing in 2014, www.isoosi.com
• The Top 20 Global Online Video Ads For September 2013, Reel SEO