Marketing Day: November 15, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Facebook’s Recent Privacy Policy Updates Take Effect Today
  Facebook’s controversial privacy policy updates — announced back in August — are taking effect today. In a blog post today, the company goes out of its way to explain that the update doesn’t change Facebook’s advertising policies, it only changed the language in Facebook’s official policy documents. One of the controversial word changes, however, has […]
• American Express To Sponsor Fox TV Clips Promoted Through Twitter Amplify
  Fox Broadcasting Company along with American Express are the latest to partner with Twitter’s second screen promotional program Amplify. Fox will bring American Express-sponsored video clips of several of its top scripted shows including “The Mindy Project”, “Glee” and “Brooklyn-Nine-Nine” to Twitter. The content will be marked as promoted by American Express, along with short […]
• Report: Marketing Research Claims Tech Gadgets To Be Most Popular Gifts This Holiday Season
  According to Experian Marketing Services, this year’s holiday gift lists will be filled with tech gadgets. Based on search and click trends for the four weeks leading up to November 9, Experian claims the most popular product searches included fitness gadgets, mobile devices and game consoles. Experian’s report showed Uggs won the No. 1 spot for […]
• New TCPA Guidelines: What Do They Mean For Mobile Marketing?
  By now, you have likely noticed that everyone is talking (and texting) about the amendments to the Telephone Consumer Protection Act (TCPA) — the same legislation that spawned the “Do Not Call” registry. But the news isn’t exactly new. In fact, the TCPA guidelines were amended by the FCC in early 2012; but, they just […]
• Last Call: Attend SMX Social Media Marketing Conference Next Wednesday in Las Vegas
  Time is running out! SMX Social Media Marketing is next Wednesday and Thursday in Las Vegas. Register now to reserve your spot! Attend SMX Social Media Marketing and you’ll get proven tactics to increase engagement with current followers, introduce your brand to new people, optimize your paid campaigns, boost SERPs and drive sales/conversions. Conference chairs […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts
• Search In Pics: Yahoo Archery, Google Laser Doors & Google Analytics Scale
• Conversion Metrics Now Available In Google AdWords Bid Simulator
• How To Overcome Your Client’s Expectations Of Impossible Results
• Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era
• Last Call: Attend SMX Social Media Marketing Conference Next Wednesday In Las Vegas
• MapQuest Aims For Revival With New Mobile App

Online Marketing News From Around The Web:

Analytics

• Google Analytics Real Time Events/Conversions Out Of Beta But Drops Event Action Filter, Search Engine Roundtable
• Who is Killing the Cookie?, 3qdigital.com

Blogs & Blogging

• 5 Reasons Why Blogging is Not Working for Your Business, ProBlogger
• How to Get a Guest Post: The Harsh Realities No One Talks About, www.blogtyrant.com

Business Issues

• Hadoop creator: ‘Google is living a few years in the future and sending the rest of us messages’, www.zdnet.com

Content Marketing

• Are You Varying Your Content Enough?, www.blogherald.com
• How to Create a Documented Content Marketing Strategy: 36 Questions, Content Marketing Institute
• Why Visual Assets > Infographics – Whiteboard Friday, moz.com

Conversion Optimization

• Landing Page Optimization: 3 template design changes to help you serve multiple customer types, www.marketingexperiments.com
• The 3 Ingredients of Successful Landing Page Headlines, Unbounce

Display & Contextual Advertising

• 3 Tips to Make Facebook Ads Work on Limited Budgets, fbppc.com
• Twitter ‘Banner Ads’: Good for Engagement, Not for Traffic, Digiday

Domaining

• GoDaddy to end its Sedo domain sales partnership, Domain Name Wire
• London to get its own domain name in 2014, www.theguardian.com
• Selling Domain Names at the End of the Year, www.domaininvesting.com
• What Happened To Verisign’s Quarterly Domain Name Industry Report?, The Domains

Ecommerce

• How to Harness the Power of Pinterest in Your eCommerce Business, Crazy Egg

Email Marketing

• 4 Questions About Canada’s New Anti-Spam Legislation that All Marketers Should Read, blogs.constantcontact.com
• Email is not Dead, it Needs More Focus on Lead Generation, performancein.com
• Subject Line Data: Choose Your Words Wisely, blog.mailchimp.com

General Internet Marketing

• 3 Free Email Verification Tools for Affiliate and Link Outreach, Affiliate Marketing Blog

Mobile/Local Marketing

• Silverpop delivers Marketing Automation for Mobile, Silverpop
• Who Is the Real Mobile-Only Audience?, eMarketer

Other Items

• Google Play Music finally hits iOS with a free month of All Access and programmable radio in 21 countries, 9to5mac.com

Reputation Management

• Why congruence is key to a solid online reputation, www.trackur.com
• Yelp: “Filter” Is Now a Dirty Word, www.localvisibilitysystem.com

Social Media

• Not Yet Sold On Using Google+? Here’s How To (Literally) See The Value Of Google+, Cypress North
• Pinterest Contest Guidelines: What Brands and Bloggers Need To Know, V3 Integrated Marketing
• Pinterest Will Launch a Travel Channel to Push Users from Inspiration to Booking, skift.com
• Rumor has it… Answering on Social Media 101, soshable.com
• Sina Weibo punishes 100K+ accounts that violated new government rules, www.techinasia.com
• Social Media Marketing for Small Businesses: Don’t Be That Guy… Be Fonzie, community.bingads.microsoft.com
• Using Social Selling to Enter the Buying Process, Small Business Trends
• What Does the Pinterest API Really Mean?, blog.tailwindapp.com

Video

• comScore Releases October 2013 U.S. Online Video Rankings, comScore
• Google Helpouts Can Share your Brand’s Expertise, Practical Ecommerce
• New Brand Strategies Bring New Opportunities In Online Video For 2014, Reel SEO