Marketing Day: New Facebook & Instagram tools, HTTP guide & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps
  Aug 1, 2018 by Amy Gesenhues
  Facebook has removed access to its API platform for inactive apps and is now queueing up active apps to make sure all undergo the new review process.
• Facebook & Instagram introduce new user tools to track time spent on the apps
  Aug 1, 2018 by Amy Gesenhues
  Both platforms are rolling out an activity dashboard and new features to help users manage how much time they spend looking at their phones.
• You need 23 keywords in a blog post to rank well. Not.
  Aug 1, 2018 by Jessica Foster
  Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions.
• The ultimate guide to HTTP status codes and headers for SEO
  Aug 1, 2018 by Barry Adams
  Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here’s a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Facebook updates video ad metrics & adds Moat as measurement partner
  Aug 1, 2018 by Amy Gesenhues
  Advertisers will soon be able to use Moat’s measurement platform to verify Facebook’s new Video Play metric.
• A brand manager’s guide to virtual assistants
  Aug 1, 2018 by Jane Price
  Contributor Jane Price explains how and why brand managers should be involved in the development of a virtual assistant.
• New report: CTV emerges as top platform for video advertisers, completion rates continue to improve
  Aug 1, 2018 by Robin Kurzer
  Extreme Reach’s video benchmark report also shows that viewability rates continue to rise.

Online Marketing News From Around The Web:

• Future Trends & Factors of Social Selling Success, Level 343
• 15 Important Statistics About Smart Speakers in 2018, Convince and Convert
• 65% of Marketers Leverage Organic Social Channels to Distribute Video Content, KoMarketing
• How B2B Marketers Can Use Facebook Video Ads to Drive Leads, Adstage
• How to Plan a Years Worth of Content With One Original Research Survey, Content Marketing Institute
• Marketing Hacks That Actually Convert, Infusionsoft

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.