Marketing Day: May 17, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Google: “Game Changing” Features Will Boost Google+ Adoption
  Nearly two years after its launch, Google is still dealing with people who question why they should bother with Google+. But in recent weeks, the company has released what it considers “game changing” features that it feels will better enlist both marketers and developers to embrace its platform. “You’re now seeing us put out, on […]
• Federal Appeals Court To Decide If Facebook “Likes” Are Protected Speech
  Facebook attorneys told a federal appeals court Thursday that “likes” deserve free-speech protection, and anything less would “would result in chilling the very valued means for communication the Internet has made possible.” As Bloomberg reports, the argument is part of a case in which an employee from the Hampton, Virginia sheriff’s department says he was […]
• Twitter, NBA Score Deal For Basketball Game Highlights, Ads In Tweets
  Twitter’s expansion into the wider content world beyond 140-characters continues with news today that it will be showing highlights of NBA playoff games inside tweets. And, as Bloomberg reports, the deal also includes video ads that will show along with the highlight videos. The NBA will post highlights from the current NBA playoffs using the […]
• Will Tumblr Be Yahoo’s Big-Splash Acquisition?
  Yahoo is trying to buy social blogging platform Tumblr for $1 billion (or more). That would represent about a third of the company’s existing cash — though it stands to make more cash from its remaining Alibaba stake. It’s a big bet and the type of high-impact acquisition that Marissa Mayer has wanted to make […]
• Managing The Migration To A New Affiliate Network
  The topic of affiliate network migration is at the top of the agenda for a lot of advertisers these days. Whether a transition is driven by the urgency around the closing of the Google Affiliate Network, or you’ve bandied about the idea of switching networks for some time, moving to a new network requires thoughtful, […]
• GAN’s Closing May Push Retailers Toward Better Affilliate Advertising Results
  With the announcement of Google Affiliate Network closing its doors in July, many retailers are being forced to find new alternatives for their affiliate advertising programs during the coming weeks. While such a major task may not be at the top of any marketers favorite things-to-do list, the move could result in improved numbers for […]
• Live Blog: Fireside Chat With The Android Team
  It’s time to hear about Android from Google’s Android team. About a billion members doing a “fireside chat” here at Google I/O. I’m not sure what marketing aspects may come out of this one, but you never know. At any rate, I’m here, I’m ready to live blog and we’ll see how it goes. Things […]
• Google On Glass Privacy Issues & Congress: “Social Cues” Will Help, Plus It Takes Trust Seriously
  Google Glass isn’t even available for consumers and some in US Congress are already formally raising privacy questions. Google’s reaction? Privacy has been “top of mind” as it has developed Glass, and it takes trust seriously. It also feels that “social cues” may help with some concerns. Google was asked about the Congressional letter during […]
• Congress Sends Google CEO Larry Page Letter Asking About Google Glass Privacy Concerns
  In the midst of the 2013 Google I/O developer conference currently being held in San Francisco, Google CEO Larry Page received a formal letter from eight-members of congress addressing Google Glass privacy issues. The letter from Congress outlined eight specific areas of concern, asking specifically: Does Google have plans to prevent Google Glass from unintentionally […]
• Live Blog: Grow Your Audience With Google+
  Time for the Grow Your Audience With Google+ session at Google I/O 2013. We get underway at 3:30 pm PT to hear what tips Google+ product marketing manager Amy Walgenbach has to share. Live blogging is below:

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain
• Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference
• Search In Pics: Google Blimps, Sullivan Junior At Google LA & A Google Mohawk
• Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard
• Analyzing Competitiveness In Your Paid Search Account
• Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case

Online Marketing News From Around The Web:

Analytics

• I/O Announcement: Google Analytics Premium data in BigQuery is coming soon, Google Analytics Blog
• Firefox 22 Won’t Block Third-Party Tracking Cookies: Why Mozilla Delayed Default Blocker And How Your Privacy Is Affected, www.idesigntimes.com
• How to Build a Google Analytics Tracking Code, www.bruceclay.com
• The Future of Measurement Starts at I/O: What’s New and on the Horizon for Analytics, Google Analytics Blog

Blogs & Blogging

• How To Use Auto Responder Emails to Boost Your Blogging Efforts, ProBlogger

Business Issues

• AOL’s Patch Gets New CEO, as Just Under 3% of Staff Is Laid Off, All Things D
• Glassdoor Reveals The Top 10 Companies With The Best Business Outlook According To Employees, www.glassdoor.com
• Google chief Eric Schmidt to meet David Cameron after tax row, The Guardian
• How Google beat Apple to a streaming music service, www.theverge.com
• Welcome to Google Island, Wired
• Why Facebook and Twitter Are Developing ‘Glassware’ Despite Ad Ban, Ad Age
• Yahoo wants to buy Tumblr. Will Facebook swoop in at the last minute?, gigaom.com

Content Marketing

• 5 Types of Videos You Can Create for Your Customers, inklingmedia.net

Display & Contextual Advertising

• 3 Ways To Grow Your Display Efforts, PPC Hero
• Get up to speed on Facebook’s new ad types, Facebook PPC

Domaining

• ANA: “ICANN Fails to Address Key Concerns About New gTLD’s”, www.thedomains.com
• Donuts Agrees To Private Auctions For 63 New gTLD’s: Will Anyone Come To Play?, www.thedomains.com
• ICANN expects 646 new TLD applications to be withdrawn, Domain Name Wire

E-Commerce

• eBay links shopping carts across platforms as it updates apps, Internet Retailer
• Top 500 web-only retailers grow sales by a combined 27% annually, Internet Retailer

Email Marketing

• Mother’s Day Emails – What Does Mom Want Besides Flowers?, blog.returnpath.com

Internet Marketing Industry

• Marketo IPO Underscores Growing Value of Marketing In The Enterprise, blog.act-on.com

Mobile/Local Marketing

• Google Play In-App Purchase Revenue Growth Jumps 7X In One Year, Subscription Revenue Growing 2X Each Quarter, TechCrunch
• How Google updated Android without releasing version 4.3, Ars Technica
• Thoughts About Google Glass – Is It a New Metaphor for Mobile Computing and Local Search?, localu.org

Other Items

• Google Sensors Are Data Mining I/O Attendees – And They Don’t Care, readwrite.com
• Which Journalists Accepted Free Laptops from Google?, valleywag.gawker.com

Social Media

• 5 Things You DON’T Need to Know About Facebook, www.expand2web.com
• Google Reader, Google Plus and the Future of Social Networks, Forbes
• Google: Please Fix The Crippling Problem Plaguing Google+, readwrite.com
• How to Get the Most Out of Google+ Posts, Social Media Today
• Microsoft turns to Vine iOS app for entertaining Internet Explorer ads, The Verge
• Social media helps McDonald’s change public perception, www.ragan.com
• The dangers of ambulance-chasing with social media, www.digitalinkmedia.co.uk
• Twitter’s Popularity in Japan Rivals Facebook, eMarketer

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.