MarTech » Marketing management » Marketing Day: May 17, 2013

Marketing Day: May 17, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google: “Game Changing” Features Will Boost Google+ Adoption Nearly two years after its launch, Google is still dealing with people who question why they should bother with Google+. But in recent […]

Matt McGee on May 17, 2013 at 4:04 pm | Reading time: 7 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

Google: “Game Changing” Features Will Boost Google+ Adoption
Nearly two years after its launch, Google is still dealing with people who question why they should bother with Google+. But in recent weeks, the company has released what it considers “game changing” features that it feels will better enlist both marketers and developers to embrace its platform. “You’re now seeing us put out, on […]
Federal Appeals Court To Decide If Facebook “Likes” Are Protected Speech
Facebook attorneys told a federal appeals court Thursday that “likes” deserve free-speech protection, and anything less would “would result in chilling the very valued means for communication the Internet has made possible.” As Bloomberg reports, the argument is part of a case in which an employee from the Hampton, Virginia sheriff’s department says he was […]
Twitter, NBA Score Deal For Basketball Game Highlights, Ads In Tweets
Twitter’s expansion into the wider content world beyond 140-characters continues with news today that it will be showing highlights of NBA playoff games inside tweets. And, as Bloomberg reports, the deal also includes video ads that will show along with the highlight videos. The NBA will post highlights from the current NBA playoffs using the […]
Will Tumblr Be Yahoo’s Big-Splash Acquisition?
Yahoo is trying to buy social blogging platform Tumblr for $1 billion (or more). That would represent about a third of the company’s existing cash — though it stands to make more cash from its remaining Alibaba stake. It’s a big bet and the type of high-impact acquisition that Marissa Mayer has wanted to make […]
Managing The Migration To A New Affiliate Network
The topic of affiliate network migration is at the top of the agenda for a lot of advertisers these days. Whether a transition is driven by the urgency around the closing of the Google Affiliate Network, or you’ve bandied about the idea of switching networks for some time, moving to a new network requires thoughtful, […]
GAN’s Closing May Push Retailers Toward Better Affilliate Advertising Results
With the announcement of Google Affiliate Network closing its doors in July, many retailers are being forced to find new alternatives for their affiliate advertising programs during the coming weeks. While such a major task may not be at the top of any marketers favorite things-to-do list, the move could result in improved numbers for […]
Live Blog: Fireside Chat With The Android Team
It’s time to hear about Android from Google’s Android team. About a billion members doing a “fireside chat” here at Google I/O. I’m not sure what marketing aspects may come out of this one, but you never know. At any rate, I’m here, I’m ready to live blog and we’ll see how it goes. Things […]
Google On Glass Privacy Issues & Congress: “Social Cues” Will Help, Plus It Takes Trust Seriously
Google Glass isn’t even available for consumers and some in US Congress are already formally raising privacy questions. Google’s reaction? Privacy has been “top of mind” as it has developed Glass, and it takes trust seriously. It also feels that “social cues” may help with some concerns. Google was asked about the Congressional letter during […]
Congress Sends Google CEO Larry Page Letter Asking About Google Glass Privacy Concerns
In the midst of the 2013 Google I/O developer conference currently being held in San Francisco, Google CEO Larry Page received a formal letter from eight-members of congress addressing Google Glass privacy issues. The letter from Congress outlined eight specific areas of concern, asking specifically: Does Google have plans to prevent Google Glass from unintentionally […]
Live Blog: Grow Your Audience With Google+
Time for the Grow Your Audience With Google+ session at Google I/O 2013. We get underway at 3:30 pm PT to hear what tips Google+ product marketing manager Amy Walgenbach has to share. Live blogging is below: