Marketing Day: MarTech Conference coming to Boston, Cision adds image tracking & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• ‘Martech’ is more than software. It’s a tribe. Join us in Boston.
  Aug 13, 2018 by Marketing Land
  “Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology and management that fires the imagination and enables the possible: silos come down, agility increases and customer satisfaction soars. Join the community of marketing leaders who share this “grand view” at MarTech®, October 1-3 in Boston.
• Earned media platform Cision adds image tracking with ShareIQ purchase
  Aug 13, 2018 by Barry Levine
  ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly modified.
• Salesforce promotes COO Keith Block to co-chief executive
  Aug 13, 2018 by Robin Kurzer
  The former Oracle executive will share leadership with chairman and co-founder Marc Benioff.
• The United States finally starts to talk about data privacy legislation
  Aug 13, 2018 by Robin Kurzer
  Despite the US Commerce Secretary’s condemnation of Europe’s GDPR in May, there are signs that federal and state governments are starting to take data privacy seriously.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Blippar launches indoor visual positioning system to anchor AR
  Aug 13, 2018 by Barry Levine
  Employing machine vision to recognize mapped objects, the company says it can determine which way a user is looking and can calculate positioning down to a centimeter.
• AI and IA: How artificially intelligent automation is driving scalable marketing
  Aug 13, 2018 by Andy Betts
  What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what’s ahead.

Online Marketing News From Around The Web:

• Activism en Vogue: The Rise of Inclusivity in Marketing to Women, Skyword
• Discuss and discover TV with Reddit, Reddit Blog
• Go green with new paperless billing options, Bing Ads
• How To Promote An eBook When You Have No Money For Advertising, Jeff Bullas
• How to Safely Share Access to Your Facebook Ads and Google Analytics Data, Social Media Examiner
• Shoppable Instagram Posts: How Marketers Get Creative With Influencer Marketing, Mediakix
• Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue, Digiday
• Your Complete Guide to Creating an Influencer Marketing Strategy, Alexa

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.