MarTech » Marketing management » Marketing Day: March 6, 2013

Marketing Day: March 6, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: The January Smartphone Story: Android Slips, Apple Gains, Feature Phones Fade The US smartphone story has been pretty consistent for well over a year: Android is now on more than 50 […]

Barry Schwartz on March 6, 2013 at 5:02 pm | Reading time: 5 minutes

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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

The January Smartphone Story: Android Slips, Apple Gains, Feature Phones Fade
The US smartphone story has been pretty consistent for well over a year: Android is now on more than 50 percent of US smartphones, followed by iOS. All others are losing share. Samsung and Apple continue to battle for the top two OEM positions in the market (and around the world). January data from comScore […]
One-Upped: Google Improves Profiles & Pages In Wake Of Facebook’s News Feed Announcement
Tomorrow Facebook is announcing big changes to the newsfeed. Today Google stole a bit of that thunder with 3 changes to Google+ profiles and pages. The changes include local review tabs, simpler information editing and bigger cover photos. The most noticeable of the changes is the larger profile picture: Profile pictures are now up to 2120px by 1192px using […]
EU Imposes €561 Million ($731 Million) Fine On Microsoft — With Google In Mind
The European Commission has made good on its promise last week to fine Microsoft for failing to continue to offer Web browser choice on its PC software through 2014. The Commission imposed a fine of €561 million ($731 million) for not upholding its agreement to offer alternative Web browsers to Windows users. In 2009, Microsoft agreed […]
For Social Media Viewing, Twitter Is Live TV; Facebook Is DVR
When you follow someone on Twitter, you see everything they post. When you follow someone on Facebook, it decides what you see. Which is right? I’d say both, and it comes down to the live TV versus DVR personalities of each service. Should Facebook Show Everything? The issue of Facebook deciding what to show people […]
When Subscribers Stop Opening Emails
As you continue to send marketing emails over time, your list continues to grow, and your engagement metrics continue to drop. Over time, the number of long-time subscribers on your list increases. These subscribers have a higher chance of becoming uninterested in your email messages, which they express by failing to open or click. This […]
Report: Filterable, Content Specific Feeds Coming To The Facebook News Feed Tomorrow
In a press event tomorrow, Facebook will be announcing big changes to the news feed … again. According to TechCrunch, the changes will include filter-able content that will allow users to view specific content on their feed. Filterable options will exist on the top of the page and will include sorting the feed by music […]
Twitter Likes Promoted Tweet Results, Pushes Brand Surveys Out of Beta
Today, Twitter released some initial findings of the Nielsen Brand Effect for Twitter’s survey program that launched last fall to help advertisers measure the impact of their Twitter campaigns. The program is graduating from beta, and brand surveys will be “widely available” to advertisers in the United States, the United Kingdom and Japan. The findings […]