MarTech » Marketing Management » Marketing Day: March 30, 2012

Marketing Day: March 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Google’s Grand Plan, Groupon Hiring An Engineering Army & comScore vCE Study Finds Ad Inefficiency This week’s news revolved around the growing ways in which marketers and advertisers can […]

Matt McGee on March 30, 2012 at 4:59 pm | Reading time: 5 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Marketing Biz: Google’s Grand Plan, Groupon Hiring An Engineering Army & comScore vCE Study Finds Ad Inefficiency
This week’s news revolved around the growing ways in which marketers and advertisers can optimize their digital marketing efforts, from better insight into advertising metrics to ‘instant’ market research. In parallel, we see changes to the business strategies being implemented by Google and Groupon, and track the launch of new products in social media management […]
Best States To Live As An Affiliate Marketer
Whether affiliate marketing is your “day job” or just a supplemental income; there are several factors that should be considered when deciding the best place to establish and run your performance marketing business. I was recently reading an article about the best states to make a living in and it got me thinking: what are […]
Report: Performance Targeting Coming To Facebook Ads
Facebook has always been a unique advertising channel due to the various demographic & interest based target options. Now ad targeting is going to get smarter. Images have been surfacing of a new objective targeting that would add an extra level of intelligence to ads that promote internal Facebook content. HasOffers broke the news of the new […]
Blind Man Is First “Driver” Of Google’s Self-Driving Car & Why It Was Legal
Google posted an amazing video of one of its self-driving cars taking a blind man for a drive. What was remarkable to me was that it’s the first time I’ve ever seen one of these cars in operation with a non-Google employee behind the wheel. It also raised some issues about whether the trip was […]
Facebook To Change How It Counts Page Check-ins
Facebook Page owners are getting notices via email this week about a pair of impending changes to how Facebook counts check-ins. Facebook says the changes will provide “a more accurate picture of how people are visiting your business.” In the past, all check-ins counted in the “were here” total. Going forward, Facebook will only count […]