Marketing Day: March 29, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: No, Google Doesn’t Make Four Times More Off The iPhone Vs. Android The Guardian is out with figures suggesting that Google earned only $550 million off Android in the past four […]

on March 29, 2012 at 4:58 pm | Reading time: 5 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • No, Google Doesn’t Make Four Times More Off The iPhone Vs. Android

    The Guardian is out with figures suggesting that Google earned only $550 million off Android in the past four years, which in turn sparked headlines that the iPhone is more a cash cow for Google than its own mobile platform. But that’s making a lot of assumptions that don’t pan out. I struggled trying to figure […]

  • Google Launches Consumer Surveys

    Google has announced a new product named Google Consumer Surveys. It is Google’s version of offering market research in a “fast, accurate, and affordable” manner. You can create a fast survey and within minutes already get responses from people all over the world. Google works with publishers to embed these surveys on their sites, almost […]

  • Pew And Nielsen Say Smartphones Now 50 Percent, When Will ComScore Join The Club?

    Earlier this month, the Pew Internet & American Life Project (based on survey data) reported that smartphones were in the hands of 53 percent of US mobile phone owners. Today Nielsen followed, proclaiming that 49.7 percent of mobile subscribers have smartphones. Roughly 48 percent have Android devices, while 32 percent have iPhones according to Nielsen. […]

  • Facebook Timeline Transition Occurs This Weekend: 6 Tips For Brands Who Haven’t Upgraded Yet

    Timeline is coming to all Facebook pages, and will arrive in just two days. This is a mandatory change, one that seems to be affecting pages in a positive way. Timeline for brands was originally announced one month ago at the Facebook Marketing Conference and has seen a great deal of brands make the transition. […]

  • It’s A “Post PC” World: Smartphones, Tablets Outpace Traditional PC Growth

    IT consulting firm IDC has just released its latest hardware forecast. According to the firm, 2011 saw “shipments” of nearly 1 billion “smart connected devices.” By 2016 the number will grow to just under 2 billion. IDC uses the term “smart connected devices” very loosely; it includes everything: PCs, smartphones and tablets. Usually the term […]

  • Responsive Web Design Isn’t Meant To Replace Mobile Web Sites

    The title of this article is my opinion, but also the opinion of the founder of responsive web design. At the end of his book, Responsive Web Design, Ethan Marcotte says very clearly, “most importantly, responsive web design isn’t intended to serve as a replacement for mobile web sites”. He really leaves it up to […]

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Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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