Marketing Day: March 25, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook Adds More Targeting Power To Lookalike Audiences

  Facebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based […]

• Adobe Keeps Adding To Its Marketing Cloud, Previews Online-Offline Optimization Technology

  Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital marketing products. In a preview of what’s on the horizon, Adobe shared a look at technology it’s calling Marketing Mix Planning. It will become a core service in the Marketing Cloud and is […]

• Disney To Acquire Maker Studios For $500 Million In Move To Grow Its YouTube Audience

  The Walt Disney Co. announced it is acquiring Maker Studios for a reported $500 million dollars, and claimed it would pay an additional $450 million if the popular YouTube video supplier meets specific growth targets. According to The New York Times, the acquisition will help Disney build out its distribution and programming expertise. “Maker already […]

• Gmail Promotions Tab Gets Visual Punch: Google Testing Image-Driven Grid View

  It’s like Pinterest for your inbox. Today, the Visual Web is coming to email with Google’s latest test of a grid view in the Gmail Promotions tab. The grid presents marketing emails in a “pin-like,” image-driven fashion by surfacing images within emails and displaying them right in the user’s inbox. The images — now cached […]

• Majority Of Shoppers Want Cross-Channel Personalization — Survey

  According to a new survey, cross-channel shoppers want personalization on retail/ecommerce websites and in email, less so with display or social ads. The survey was conducted earlier this year by the etailing-group (n=1,004 US adults) for MyBuys, a personalization platform. All of the survey respondents owned smartphones and 61 percent reported owning a tablet. The […]

• In Interactive Marketing, The Goalposts Always Move — And That’s Good

  You may have heard murmurs about the newly released IBM study, “Stepping up to the challenge: How CMOs can start to close the aspirational gap,” that came out last week. It was conducted by IBM’s Institute for Business Value and was based on in-person interviews with 500+ CMOs worldwide, delving — as studies of this nature and […]

• Survey Says: Twitter Quitters Are Looking For More Sorting & Filtering Tools

  While Twitter has been lauded by brands for the ability to provide an unfiltered stream, some users just can’t handle it. A recent study from Deutsche Bank suggested that users simply couldn’t gather the data they were looking for on the social networking site. Of the 270 person sample polled, 82% of those that quit […]

• Questions About The New Facebook Pages Layout? Facebook’s Got Answers.

  Two weeks ago, Facebook announced a significant update to the Pages layout that turned the presence of Page more personal. The crux of the redesign was that the two column business pages were soon turning to a one column format. This initial image was quite bare and failed to show where Apps and custom tabs […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links
• SMX Advanced Lowest Super Early Bird Rates Expire Friday – Register Now!
• Google Granted Patent For Panda Algorithm
• BrandVerity Offers Feedback From Google, Bing On Paid Search Trademark Complaints
• Apple Broadening App-Store Search With Related Keywords
• Unicorn Accounts Don’t Use DKI & 9 Other PPC Lessons From SMX West
• Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win
• Google Misattributing Content From Major News Publishers

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Window Gains Fashion Credentials with ASOS consolidation, blog.affiliatewindow.com

Analytics

• Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies, Avinash Kaushik
• Google Analytics Universal Migration Flowchart, www.e-nor.com
• Who Instead of How: Why You Are More than a Traffic Source, Luna Metrics

Blogs & Blogging

• The Benefits of Blogging, Tailwind
• The Ridiculous Power of Blog Commenting, www.blindfiveyearold.com

Business Issues

• A New View When You Search for People in Yahoo Mail, yahoomail.tumblr.com
• Facebook’s Open Compute guru Frank Frankovsky leaves to build optical storage startup, GigaOM
• French group files privacy suit against social networks, www.digitaljournal.com
• Google is Reportedly Building New Android Business Features, thenextweb.com
• Instagram Testing Facebook Places Integration To Replace Foursquare, www.fastcompany.com
• Shocking New Survey Reveals Everyone Wants to Work at Google, Wall Street Journal
• Waze founder quits Google, starts financial-planning company, VentureBeat

Content Marketing

• 4 Major Problems You Can Solve with an Online Content Audit, Content Marketing Institute
• How content marketing can cater for increasingly savvy customers, eConsultancy
• How to Avoid an Infographic Fail, Contently

Copywriting, Design & Usability

• How to Crack The Code To An Intuitive Welcome Page, usabilitygeek.com
• How to Turn Bland Text into Sparkling Online Content, Copyblogger
• The Pros and Cons of Parallax Scrolling for Ecommerce, Get Elastic

Display & Contextual Advertising

• New York Times Removes Apple Ad in Flight 370 Juxtaposition, Ad Age

Domaining

• 5 more Donuts TLDs available to register tomorrow & .email is the winner so far, Domain Name Wire
• Meet The 1st .Email Cybersquatter Grabs Up ESPN, Pepsi, Starbucks, Chevrolet, NFL & More, The Domains
• Tough for a Domain Flipper to Get Full Value, DomainInvesting.com

Ecommerce

• Navigating 2014’s Crowded Ecommerce Platform Market, Practical Ecommerce

Email Marketing

• 5 Emails Your Loyalty Program Should Be Sending, Exact Target
• European Email Marketers: How the Phishing Phenomenon Impacts You (Even if You’ve Never Been Spoofed), blog.returnpath.com

Internet Marketing Industry

• ClickTale Announces Integration with Adobe Analytics to Reveal 360-Degree View of Customers’ Digital Experience, Business Wire
• BrightEdge Unveils Advanced Content Optimization Technology for Adobe Experience Manager, Market Wired
• Local Market Launch Closes $1 Million Funding Round, Led by Rincon Venture Partners, PR Newswire
• Marketo Announces Japan Expansion, Marketo

Mobile/Local Marketing

• Columbia Drives In-Store Sales With Location-Based Mobile Ads, www.adexchanger.com
• Gap capitalizes on iPad adoption to drive blogger-influenced sales, www.mobilecommercedaily.com
• Half of America Now Recognizes Google Glass [Study], Glass Almanac

Social Media

• 8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY], Media Bistro
• Facebook is Screwing Your Brand, and You Should Thank Them For It, Mack Collier
• Getting Started with Twitter Ads, ppcchat.co
• Sharing Content Via HootSuite Gets Faster and Easier, www.thesocialmediahat.com
• Social Media Finishes Dead Last In ACSI Study Of Website Experiences For 34 Industries, All Facebook
• The 15-Minute Social Media Audit Everyone Can Do, blog.bufferapp.com
• Understanding Facebook’s new reach & frequency campaign type, Inside Facebook

Video

• RepairClinic.com focuses on growth through video, Internet Retailer
• With Online Video, Advertisers Don’t Always Get What They Pay For, Wall Street Journal