Marketing Day: March 22, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• SMX Advanced Agenda Now Available – Register Today and Save!

  The Search Marketing Expo – SMX Advanced agenda is now posted! Check out the agenda and register before super early bird rates expire at the end of Saturday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics […]

• Biz Stone Keynotes Adobe Summit 2012: Live Blog

  Here we go again, yesterday’s Arianna Huffington keynote was more fun to live blog than I thought it would be, so I figured I’d try again this morning when Biz Stone, Co-founder of Twitter takes the stage at Adobe Summit 2012 here in gorgeous Salt Lake City, Utah. (Yes, I’m biased because I live here in […]

• Give It Up For Mobile Data

  Admit it. You want my data. It’s understandable. I’m a very attractive demographic. I’m an urban professional. A suburban homeowner. A wife and a mother of small children. I’m that household-decision-making-mom that you fantasize about targeting. Observe just a small sample of the 100+ brands I’ll make purchase decisions about this month alone. If you […]

• Arianna Huffington Keynote From Adobe Summit 2012: Live Blog

  Salt Lake City, Utah – Adobe is hosting its 11th annual Digital Marketing Summit, and Arianna Huffington is about to take the stage in front of 4,000+ attendees to discuss her take on “New Media” and discuss the latest online and social media trends turning the balance of power away from media giants and in […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• SEOmoz Industry Survey Now Open
• What People Do Is The New SEO
• Firefox To Use Google Secure Search By Default; Expect More “Not Provided” Keywords To Follow
• Microsoft’s adCenter Improvements Rolling Out Fast And Furiously

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Summit West 2013 – Save the Date, www.affiliatesummit.com
• UK Affiliate Marketing in 2012 – Travel Vertical [REPORT], www.amnavigator.com

Analytics

• A Guide to Setting up Ecommerce Google Analytics Tracking, www.idowebmarketing.com
• Google Analytics Adds PDF Option & Scheduled Email Reports, Search Engine Roundtable

Blogs & Blogging

• Guest Writers Best Practices, Your 5 Guest Posting Duties, www.iblogzone.com
• The Marketer’s Guide to Blogging, www.quicksprout.com

Business Issues

• CityGrid Media Announces Jason Finger as New CEO, blog.kelseygroup.com
• Facebook Is Said to Buy 750 IBM Patents to Boost Defenses, Bloomberg
• Pinterest Hires Facebook’s Former Director of Monetization, socialtimes.com

Content Marketing

• 3 Tips for Creating the Perfect Infographic (Ironically not an Infographic), remarkablogger.com
• Creating an Editorial Calendar for Content Marketing, www.distilled.net
• The Best Content Creation Tools, www.verticalmeasures.com

Email Marketing

• 19 Email Deliverability Terms Every Marketer Should Know, blog.hubspot.com

General Internet Marketing

• Revealed: Behind the Scenes of My Premium Product Launch, www.viperchill.com
• Ecommerce consumer reviews: why you need them and how to use them, econsultancy.com
• How to Craft an Exciting Marketing Message … Even for a Boring Product, www.copyblogger.com

Local Marketing

• Google & Portland State are Violating Google’s Review Policy, Small Business SEM

Mobile Marketing

• Google rethinks mobile-payment plan amid setbacks, www.sfgate.com

Reputation Management

• A company’s quest to fix online reputation without nefarious SEO, Ars Technica

Search Marketing

• Let’s Be Negative: An Efficient Approach to Negatives…, www.searchenginejournal.com
• Logic, Meet Google – Crawling to De-index, www.seomoz.org

Social Media

• A Wishlist For Twitter On Its Birthday, pandodaily.com
• Social predicted to overtake search as Guardian traffic driver, blogs.journalism.co.uk
• B2B Marketers Optimistic About Social Media for Lead Generation, www.emarketer.com
• Bloomberg Says Social Media Can Hurt Governing, New York Times
• For Pinterest, Revenue Would Turn Copyright Questions Into Problems, TechCrunch
• Kotex Gets Creative with Pinterest Campaign, Search Engine Guide
• PeopleRank: You’re Already Indexed… Now what?, pandodaily.com
• Picture This: Facebook Upgrades Photo Viewer, www.allfacebook.com
• Rick Santorum Hit by ‘Klout Bomb’, Mashable
• Study Shows How Much Information Facebook Users are Sharing, thenextweb.com
• Three Social Media Measurement Tools That Save Time, Money, and Heartburn., www.webanalyticsworld.net
• Tracking Microsoft Buzz with Blogs, Twitter, Bitly and Videos, datamining.typepad.com
• TweetDeck Updated: Lists, Activity, Media and more, Twitter Blog
• Your Facebook Password Should Be None of Your Boss’ Business, www.aclu.org