Marketing Day: March 20, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: AdCenter Best Practices for Agencies – Webcast on Thursday Search Marketing Now will host a webcast this Thursday, March 22 at 1 PM EDT. “AdCenter Best Practices for Agencies” will feature […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- AdCenter Best Practices for Agencies – Webcast on Thursday
Search Marketing Now will host a webcast this Thursday, March 22 at 1 PM EDT. “AdCenter Best Practices for Agencies” will feature Allan Chuate, Regional Manager Search Strategy, Yahoo!, who will discuss the essentials of improving the efficiency of your clients’ ppc campaigns in AdCenter. He’ll share tips and tricks for AdCenter best practices. The […]
- Twitter Advertisers Can Now Target Promoted Tweet Campaigns To Mobile Users
Twitter’s advertisers have new targeting capabilities that will let them advertise directly and only to mobile users … or just to desktop users, if they prefer. The company has just announced an expansion of its mobile Promoted Tweets ad product, and it includes mobile-specific targeting. “…brands can target their campaigns specifically to desktop computers and […]
- Your Desert Island Metric
Everyone knows the question: “What one [book|person|food|movie|etc] would you take with you to a deserted island?” That is to say, what one thing can’t you live without? Most of us have a pretty narrow list. Perhaps it’s a book you’ve read over and over again. Or your favorite cousin — the one you would like […]
- Google Analytics Launches New Social Reports To Measure Social ROI
Google Analytics has announced new social reports today, designed to help marketers measure the return on investment for social media activities. “Many social measurement tools focus on social listening by monitoring keywords and buzz. While they’re helpful in many cases, these tools don’t connect the dots to show how investments in different social channels ultimately lead […]
- Privacy & Google: French Want 69 Answers, EPIC Wants NSA Relationship Details
I wouldn’t want to be a lawyer in Google’s legal department. Every move Google makes these days is scrutinized by governments, regulators and NGOs. Almost weekly there are new lawsuits and new investigations. According to a Bloomberg report, last week France’s data protection authority asked Google to answer 69 questions concerning Google’s new privacy policy […]
- Avoiding Three Common SEO Gremlins
You’d think at this stage of the search marketing game, best practices for Search Engine Optimization would be foregone conclusions and everyone would be on board regarding the importance of executing on search initiatives. Well, unfortunately, that’s not always the case. Mom always told me if you can’t be good at something; don’t bother doing […]
- Google, Dell Prepare Tablet Counterattack As Apple Announces Three-Million iPad Weekend
There were questions over the weekend about how well iPad sales were going. For example, on Friday gadget blog BGR asked iPad launch day: Where are all the sell-outs? On a conference call this morning about Apple’s just-announced stock dividend, Apple CEO Tim Cook said, “We had a record weekend and we’re thrilled with it.” […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- SMX Advanced Agenda Now Available – Register Today & Save!
- Wikipedia Appears On Google’s Page One Only 46% Of Time, Study Shows
- AdCenter Best Practices for Agencies – Webcast on Thursday
- Comparison Engine FindTheBest Debuts Local Classifieds
- How Microsoft Removes “Junk” From Bing Search Results
- 5 Ways To Get The Best Links For New Websites
- Is Apple Is About To Launch A New Global Search Engine?
- Google’s First Day Of Spring Logo
- The Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now
Online Marketing News From Around The Web:
Affiliate Marketing
- 14 Ways to Recruit 12 Types of Affiliates, www.getelastic.com
- Affiliate Marketing Meetups in March 2012, blog.affiliatetip.com
Analytics
- Google Analytics Multi-Channel Funnels For PPC, www.seerinteractive.com
- Why HTTPS websites like Xing don’t send you any traffic (according to your Google Analytics), www.webanalyticsworld.net
Blogs & Blogging
- 10 Steps to a More Successful Blog Editorial Strategy, www.contentmarketinginstitute.com
- 5 Must Have Social Media Plugins for WordPress, Social Media Today
- A Simple and Discreet Way To Transform Your Blog Readers into Customers, pushingsocial.com
- Get More Comments: Write Unfinished Blog Posts, www.problogger.net
- How To Connect with These 6 Influential Bloggers, www.blueglass.com
- What To Do When You Have Nothing to Blog About, Small Business Trends
Business Issues
- After Deal Talks Sputter, Alibaba and Yahoo Meet Again, New York Times
- Facebook Adds Public Policy Director, Head Of Community Engagement, www.allfacebook.com
- Should Apple buy Twitter?, GigaOM
- Why Companies Should File For Patents Now | Fast Company, www.fastcompany.com
- Zuckerberg Skips Analyst Meeting, Wall Street Journal
Display & Contextual Advertising
- Can Marketers Optimize Branding Campaigns in Real Time?, www.emarketer.com
- Facebook Ads Rogues Gallery: The Good, the Bad & the Inexplicable!, searchenginewatch.com
Email Marketing
- A Tale of Two Senders: Gmail Inbox Placements Decrease (for some) After Tightening of Spam Filters, www.returnpath.net
- Is Your Email List Healthy? Take This 5-Question Sniff Test, blog.hubspot.com
General Internet Marketing
- 8 Questions to Answer Before You Pay to Advertise Your Business, www.techipedia.com
- Brand and Search Seen Most Important Online News Drivers, www.marketingcharts.com
- Search vs. Social [INFOGRAPHIC], socialfresh.com
Local Marketing
Mobile Marketing
- 3 Ways Marketers Can Reach Facebook’s Mobile Audience, mashable.com
- Google porn-bans Reddit Android app for linking to… Reddit, www.zdnet.com
- Problems with cookie tracking on Apple iOS, www.mobilemarketer.com
Reputation Management
- Your Online Reputation Damage Control Checklist, www.trackur.com
Search Marketing
- Changes to Google Plus Incorporation into Search, www.rimmkaufman.com
- Five common SEO mistakes (and six good ideas!), googlewebmastercentral.blogspot.com
- The Case For Implementing Schema.org Now, MediaPost
Social Media
- 8 Innovative Brand Promotions Using Social Media, www.practicalecommerce.com
- A Million Little Klouts, AdWeek
- An Exclusive First Interview With Reddit’s New CEO, Yishan Wong, pandodaily.com
- Are We On The Brink Of The Great Social Media Bubble?, Read/Write Web
- Balloonduck Is A Much Prettier Twitter For Questions, Looking For 1,500 Beta Users, TechCrunch
- Brands Seek Out a Role on Pinterest, www.digiday.com
- Facebook’s New Business Pages Means Marketers Must Evolve, Ad Age
- Social Media Marketing – How to Avoid the Hype, www.thesearchagents.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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