Marketing Day: March 17, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Yahoo Wants To “Tell Better Stories” With New Motion Ads
  This morning, Yahoo debuted a new ad format that introduces “subtle animation for brand story telling.” Called “Motion Ads,” they’ll display on the Yahoo homepage, vertical category homepages and the Yahoo login page. The example ad below for Kraft Singles depicts a warm grilled cheese sandwich with steam rising from the melted cheese. (It does look […]
• Moderate L.A. Earthquake Provides Good Test Of Social Safety Net
  There were no reports of damages or injuries caused by the moderately strong earthquake that jolted Southern California this morning. The quake — measured at 4.4 in the Richter scale and centered near Westwood — hit at 6:25 a.m. Immediately, Southern Californians took to Twitter and Facebook to share their shaking experiences. Fortunately, there were […]
• Register Now for SMX Advanced – Rates Increase Next Week
  Search Marketing Expo – SMX Advanced is a fast paced, engaging, and intimate experience that emphasizes sharing ideas and networking with peers. The Search Engine Land editorial team creates the agenda, so you’ll be treated to sessions that are Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. SMX Advanced has sold out […]
• American Express CMO John Hayes: Marketers Win By Interpreting Change
  When American Express CMO John Hayes entered advertising 37 years ago, media plans were simple, he says: TV, print, radio. Today, TV ads carry calls to tweet and technology keeps accelerating. How to survive as a marketer? Stay with the fundamentals, especially the ability to interpret change. Hayes gave a keynote address at the 4A’s Transformation conference today […]
• Advertisers Brace As Google Revisits “Not Provided” Policy To Show Keywords For Ad But Not Organic Clicks
  Google managed to stoke the rumor mill twice in the one day this past week with somewhat cryptic announcements, putting search marketers — many of whom are still weary from last year’s roll out of enhanced campaigns — on edge. First, the company released a statement on Wednesday saying many new updates to AdWords will […]
• Because She Said So: 13 Content Marketing Lessons From Your Mother
  “You’re right, Ma.” – Dorothy “Of course I am! You think I got this old by being stupid?” – Sophia Maybe you grew up watching The Golden Girls (or reruns) and can hear those voices in your head. Maybe you’ve never heard of Sophia and Dorothy, the sitcom mother-daughter duo who traded retorts like nerds […]
• Google Seeking To Keep Depth Of Gmail Scanning Confidential
  Google is currently fighting a federal consolidated class action lawsuit over Gmail scanning and data-mining. A main legal theory in the case argues Google’s activity constitutes illegal “wiretapping.” Google is reportedly trying to keep confidential many of the details of its internal processes and has asked US District Judge Lucy H. Koh ”to redact ‘confidential’ information from […]
• Get To Know: Nanigans Senior Vice President Of Marketing
  As the Senior Vice President of Marketing for Nanigans, Dan Slagen oversees all things marketing for the online advertising solutions provider. He launched the company’s Agency Partner Program and serves on the executive team. A fervent proponent of thought leadership and education, Slagen has won features on CNBC’s Fast Money, and in many publications including The […]
• Static Assembly Lines Don’t Work In Interactive Marketing
  Your company makes money by scaling what you do and limiting the costs associated with whatever you provide. With any product or service, scale depends on the systematic completion of a series of tasks — think of the efficiency brought about by the adoption of the assembly line. As a result, we use technologies to […]
• Facebook Testing Business Manager, A Powerful Tool For Agencies And Large Businesses
  Managers of Facebook pages for agencies and large business take heart. Facebook is testing a new dashboard that seems to solve many issues that have for years frustrated those managing large stables of pages. As reported today in TechCrunch, Facebook is testing a Business Manager dashboard that gives administrators the ability to control pages and […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• 10 Key Takeaways From Meet The Search Engines @ SMX West
• Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out Of Stock
• Register Now for SMX Advanced – Rates Increase Next Week
• Bing Ads Now Shows Zero-Click Search Queries, Offers 20 To 40X More Data Than Before
• Google Testing New Sponsored Shopping Boxes, With 3D View
• Study: Researchers Blame Google Flu Trends Inaccuracies On Ongoing Algorithm Updates
• Matt Cutts: Google Mobile Queries May Surpass PC Search This Year
• Is Search Marketing No Longer Sexy?
• Manual Spam Action Revoked! A Case Study
• Ranking Benefit To Making Your Site SSL? Not Yet But Google’s Cutts Would Like To Make It Happen.
• Holi Google Logo Celebrates India’s Festival Of Colors On Google India’s Homepage
• Saint Patrick’s Day Google Logo Marks The Holiday With Irish Claddagh Symbol
• Google Penalizes Italian & Spanish Link Networks

Online Marketing News From Around The Web:

Affiliate Marketing

• Avoiding Trademark Pitfalls in Affiliate Marketing, thepma.org
• State of Content Affiliate-Driven eCommerce: Q4 2013 VigLink Report, Affiliate Marketing Blog

Analytics

• A Guide to Segment Sharing in Adobe Analytics, Web Analytics Demystified
• Current Order Value [Adobe SiteCatalyst], Web Analytics Demystified
• Qubit CEO: A Tag Manager Is Really A First-Party Data Structure, www.adexchanger.com

Blogs & Blogging

• 6 Tactics That Turn a Blog Into a Business Engine, Copyblogger

Business Issues

• AOL Lays Off “Double Digit” Number Of Employees, TechCrunch
• Weibo Files Plan to Raise Up to $500 Million in U.S. IPO, Wall Street Journal
• Twitter CEO Costolo to make first China visit, Reuters
• Twitter Still Has An Identity Problem Eight Years Later, ReadWrite
• Facebook Aims To Squash Chat Bugs Early With New Android Messenger Beta Program, TechCrunch
• Marissa Mayer’s war chest to grow, buzz.money.cnn.com
• Setting the record straight, blog.whatsapp.com
• Update: Google says the problems with Hangouts and Spreadsheets should now be resolved, The Next Web

Content Marketing

• 5 Standout Examples of Content Marketing in Retail Apps, Content Marketing Institute
• Why Marketers Need More Education to Push Content Publishing Forward, Content Marketing Institute

Conversion Optimization

• The Effects of Typography on User Experience & Conversions, ConversionXL

Display & Contextual Advertising

• Now available: Hispanic TV conversation targeting, Official Twitter Blog
• Facebook Advertising Campaign Structure: A Hands On Tour, www.jonloomer.com

Domaining

• 6 new TLDs have eclipsed the 10,000 registration milestone, Domain Name Wire
• Check All Aftermarkets for Domain Prices, DomainInvesting.com
• First City New gTLD To Goes Live Tomorrow .Berlin, The Domains

Internet Marketing Industry

• How to Make the Most out of Attending Business Conferences & Events, www.toprankblog.com

Mobile/Local Marketing

• Tapjoy Says Its New nGen Platform Can Deliver The Right Mobile Ads At The Right Moment, TechCrunch
• Phone Leads for Local Businesses: The Unsexy Cousin of the Click (Part II), streetfightmag.com

Social Media

• Facebook teams up with TED to bring exclusive posts, photos, and presentations from the conference to Paper, The Next Web
• Google Plus for Business: 3 Tools to Instantly Give Better Results, www.razorsocial.com
• How To Get Your Social Media Brand Noticed: Pin It, Facebook It, Instagram It, socialmarketingwriting.com
• How Twitter confirmed the explosion in Harlem first, GigaOM
• The era of Facebook is an anomaly, The Verge
• Twitter Testers Gain Access To A New Timeline Called “Fave People” For Tracking Favorite Twitter Accounts, TechCrunch
• Twitter Tips for Beginners: Everything I Wish I Knew When I Started, blog.bufferapp.com
• Yahoo to Release New Flickr App and Web Design, Replacing Previous New One, recode.net
• 3+ Lessons on Twitter Interaction from Stephen Fry, www.conversationagent.com
• Facebook is testing a new feature to show you stories you’re missing, www.dailydot.com
• How to Drive Sales Through Social Media: Facebook, LinkedIn, Twitter, Small Business Trends
• How to Prepare for the New Facebook Page Design, AWeber