Marketing Day: March 14, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Direct Traffic Beats Facebook By A Mile For Engagement On News Sites

  It shouldn’t surprise anyone that readers of news websites who navigate directly to a site are significantly more loyal than those who come via referrals from Facebook or search. People who type in a URL, click on a bookmark or use a news site as their browser home page are certainly going to spend more […]

• Twitter Study: Photos, Videos Lead To Most Retweets

  Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter. That’s the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, […]
• Google Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New Customers

  Google acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social content and ad management on social networks like Facebook, Twitter, Google+ and Pinterest from one platform. Last year, Google began integrating the Wildfire technology into the DoubleClick Digital Marketing platform. The initial phase of the integration, […]

• Survey: Consumers Ready For Indoor Location, Marketing

  A new consumer survey by “iBeacon marketing platform” provider Swirl, which works with specialty retailers such as Alexi and Ani and Timberland, shows that consumers are ready for indoor location and marketing. Industry and retailer fears about consumer acceptance of indoor location tracking may thus be overblown. It is true that consumers are concerned about […]

• Designing The User Experience (UX): When Technology Is A User

  In my previous article, 4 Things Online Marketers Should Know About User Experience (UX), I mentioned specific items that all online marketers, UX professionals, and even designers/developers should remember as they go through the website design process: Content is King, Context is Queen “Usability” and “User Experience” are not the same thing Findability is a […]

• Is Houzz Part Of Your Social Media Marketing Plan?

  With social media marketing constantly evolving, it’s no surprise to find networks popping up that focus on specific industries. Among home improvement companies for example, Houzz and Porch are two social media networks that focus specifically on home improvement and home renovation. After looking at the audience statistics, Houzz seems to be the most popular […]

• Will Gains Offset Anticipated Customer Losses Over Amazon Prime Price Increase?

  Amazon has raised the price of its free-shipping and entertainment loyalty program Prime by $20 per year. That’s not much but it may cause up to 10 percent of current subscribers (more than two million) to cancel or not renew. The cost of the innovative and highly successful program for Amazon users has been $79 per […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Penalizes Two German Link Networks; One Being efamous
• Shopping Comparison: TheFind Finds Lowest Price More Often Than Google, Bing, Others
• Driving PPC And SEO Synergy In Large Enterprises
• Search Marketing Expo West 2014 Live Blog Coverage Recap
• Yes, Google Does Have & Use Author Rank; Specifically Within In-Depth Articles
• The Intersection Of Search & Social

Online Marketing News From Around The Web:

Affiliate Marketing

• Don’t Overlook the Small Affiliate in the Big Field, www.tricia.me
• Five Unforgettable Niche Website Building Series, www.affiliateprograms.com

Analytics

• 50+ Google Analytics Resources – The 2014 Edition, KISS Metrics

Blogs & Blogging

• 4 Keys to The Art of Blogging, www.roninmarketeer.com
• FTC busts ADT for using bloggers to lie to you. The punishment is excellent., www.damniwish.com
• Understanding Your Blog Audience and What You Want From Them, Danny Brown

Business Issues

• Alibaba Said to Plan to File for U.S. IPO as Soon as April, Bloomberg
• Anonymous Social App Secret Confirms $8.6 Million In New Funding, TechCrunch
• Facebook, Twitter, Microsoft improve in EFF encryption rankings, www.siliconbeat.com
• LinkedIn merges SlideShare and Pulse’s Terms of Service into its own, makes changes effective on March 26, The Next Web
• Why Google Is Not Scared Of Samsung Forking Android, Business Insider

Content Marketing

• 8 Secret Daily Habits from the World’s Best Content Marketers, cursivecontent.com
• Why You Need to Conduct a Full Audit for Successful Content Marketing, Content Marketing Institute
• Why You Should Shift Your Content Marketing Focus to ROI, blog.marketo.com

Display & Contextual Advertising

• Advertising on Facebook? Here’s what you need to do every 5 minutes, VentureBeat
• Facebook Video Ads And The New :15? Should TV Creative Even Be Here?, MediaPost
• Facebook Video Ads Won’t Impact 99% of Marketers, CopyPress
• This Shady Trick Lets Unethical Marketers Steal From Others … When Will Facebook Fix It?, www.internetmarketingninjas.com

Domaining

• 15 more new top level domain names available next week, Domain Name Wire
• NBC Owns A Lot Of Dirty Domains, Business Insider

Email Marketing

• Simple Flat UI: Using Design Simplicity to Make Your Emails Stand Out, Silverpop
• Why Storytelling is the Key to Selling With Email, Crazy Egg

Internet Marketing Industry

• BrightRoll expands technology infrastructure into Europe, www.brightroll.com

Mobile/Local Marketing

• Glass’ Short Battery Life? That’s a Design Feature, Not a Flaw, Glass Almanac
• Starbucks Plans to Test Mobile Ordering This Year, Bloomberg

Other Items

• Google Docs Users Targeted by Sophisticated Phishing Scam, www.symantec.com

Social Media

• 5 Ways Buying Facebook Fans Can Hurt Your Business, www.ducttapemarketing.com
• Facebook page admins asked to join waitlist for new layout, Inside Facebook
• How SMBs Use Twitter: 15 Stats You Should Know, HubSpot
• The ethics of embedding tweets, www.dailydot.com

Video

• Google gives UK government “super flagger” status for YouTube, www.computing.co.uk
• Why Vine really banned NSFW content, www.dailydot.com