Marketing Day: June 22, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: U Mad Bro? Teens Bailing On Facebook, Anger at ICANN There’s an undercurrent of hostility in the marketing world this week. Google and Apple continue to joust, sending not-so-subtle […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Marketing Biz: U Mad Bro? Teens Bailing On Facebook, Anger at ICANN
There’s an undercurrent of hostility in the marketing world this week. Google and Apple continue to joust, sending not-so-subtle messages about their intentions. There was also news that teens might not be liking (pun intended) Facebook as much as they once did. Ditto goes for Bret Taylor, Facebook CTO, who is leaving the company this […]
- Are We Seeing The Beginning Of Facebook’s Answer To AdSense?
What’s next for the social network that has 900 million users? An ad network like Google’s AdSense, many believe. And today, InsideFacebook spotted the first hints of what such a thing might look like. On Zynga.com, the independent web presence of the gaming company whose apps also populate Facebook, users are now seeing Sponsored Stories […]
- Facebook Now Allows Users To Edit Comments
Have no fear, the next time you make an errant comment on Facebook you won’t have to delete it forever. Facebook rolled out comment editing along with a history of edits. Rival Google+ has had this popular functionality since its inception, something that appears to be used with regularity. Editing a Facebook comment is simple, but currently […]
- Twitter’s Second Hashtag Page Promotes Euro 2012, Continues Twitter’s Move Into Media
Following the success of its NASCAR hashtag page earlier this month, Twitter has just launched another sports-themed hashtag page — this one for Euro 2012, the European Football Championship. It’s another step for Twitter in the direction of content curation and, beyond that, becoming something of a media source in its own right. With hashtag […]
- Google CEO To Miss Developer Conference Over Voice Problems
Taciturn is a word sometimes used to describe Google CEO Larry Page. However that took on new meaning yesterday as the company announced that Page was ill and had lost his voice. These voice problems were blamed for his absence at a shareholder meeting yesterday. At the meeting a new class of non-voting Google stock […]
- Improve Your Affiliate Program ROI
I had coffee with the affiliate manager of a local retailer recently and we talked about some of the challenges facing internet retailers, whether they’re managing an established or mature affiliate program. Early stage affiliate programs are often a new revenue stream contributing to ecommerce growth, a lead generation mechanism for your sales force, or […]
- Nike Has Twitter Campaign Banned In The UK
British footballers Jack Wilshere and Wayne Rooney recently tweeted about their resolution to #makeitcount, a new Nike campaign slogan. However, in the process of making it count, they forgot to make it sponsored: The advertising watchdog Advertising Standards Authority (ASA) took heed to the tweets as they failed to make the sponsorship clear and “obviously […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- How To Solve The Alan Turing Google Logo Puzzle
- Advanced Excel For PPC: Using Regular Expressions To Add Dimensions To Data
- Google Drastically Cuts Prices On Maps API Usage
- Google Maps’ Mobile Ads Format Gets A Refresh
- Search In Pics: Chrome & Android Toys, Street Views Hawaii & Twitter #Comfort
- Google Maps Enters Mobile Workforce Management
- A Marketer’s Guide To Table Formatting In Excel
- Apple Developers, Fan Sites Show Off The New Apple Maps & Local Search
- Google Asks Searchers: “How Satisfied Are You With These Results?”
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Summit East 2012 Has Raised $14,824 So Far to Fight Breast Cancer, blog.affiliatetip.com
Analytics
- Google Analytics – World domination, www.webanalyticsworld.net
- The Top Seven Recent Google Analytics Updates, www.clickthrough-marketing.com
Blogs & Blogging
- 6 Signs That Site Isn’t Worthy Of Your Guest Post, Small Business Trends
- Bloggers Say Frequent Updates, Social Promotion Key Traffic Drivers, www.marketingcharts.com
- Dear Disqus, Here’s a Simple Way to Slow Down Spam, www.mattmcgee.com
- How to Write Your First 10 Small Business Blog Posts, pushingsocial.com
- Why Are Two-Thirds Of European Bloggers Hiding?, www.socialmediaexplorer.com
Business Issues
- Consumer Watchdog’s Mimes Invade Mountain View Before Google Shareholders Meeting As Its “Track Team” Focuses Attention On Google’s Online Tracking, insidegoogle.com
- As Facebook Seeks Answers, S.E.C. Investigates Exchanges, New York Times
- Facebook hires Apple UI design manager, among two dozen other positions this week, Inside Facebook
- Facebook’s $1bn bid for Instagram to be investigated by OFT, The Guardian
- Google shareholders approve unorthodox stock split, news.cnet.com
- TomTom Extends Agreement with Localeze, MarketWatch
Content Marketing
- 8 brands that really get social content–but don’t get the credit, www.arikhanson.com
- What kind of content will work for your site?, www.seoptimise.com
Conversion Optimization
- How can I create stronger calls to action around my website content? [Video], www.brafton.com
- Mind Your Manners: Using ‘Thank You’ Pages, www.ioninteractive.com
Copywriting, Design & Usability
- A Quick Guide to Mobile App Usabilty Testing, speckyboy.com
- Examples Of HTML Contact Forms In Web Design, designrfix.com
- Powerful New CSS- and JavaScript-Techniques (2012 Edition), coding.smashingmagazine.com
Display & Contextual Advertising
- Project Re: Brief, the documentary, Official Google Blog
Domaining
- Amazon’s domain power play: we want to control them all, www.cnet.com.au
- DomainTools’ New Mobile Whois Product, blog.domaintools.com
- ICANN anoints new internet kingpin, The Register
Email Marketing
- Email volume up along with open rates, www.btobonline.com
Local Marketing
- UBL communicates with its Agency Partners about UBL Direct improvements and its delivery to the imminent Apple Maps, news.ubl.org
Mobile Marketing
- Do’s and don’ts of text-message marketing for your restaurant, smartblogs.com
- Doing the Math for Advertising on Mobile Apps, blog.search-mojo.com
- Facebook to require privacy policies in mobile apps, news.cnet.com
Other Items
- Flipboard officially debuts on Android, adds Google+ and YouTube, and comes standard on the Galaxy S III in the US, www.theverge.com
- Getting your Google Mac news, googlemac.blogspot.com
- Phishing Attacks on Financial Services Firms Double – Now Up to 16 per Hour, www.returnpath.net
Search Marketing
- 8 Quick Ways to Increase Your AdWords CTR, certifiedknowledge.org
- Back to Basics: Defining Your SEO Strategy, Outspoken Media
- Better Than Link Building: Authority Building with HARO, www.smallbusinesssem.com
- Searching Beyond the Paid: Using Keyword Level URLs in PPC, beyondthepaid.blogspot.com
- What a Paid Search Marketer Needs to Know About Google Shopping, www.portent.com
Social Media
- reddit founders made hundreds of fake profiles so site looked popular, Ars Technica
- 7 social media lies the gurus want you to swallow, www.businessesgrow.com
- B2B Social Media Does Not Influence Buyers, b2bdigital.net
- Exclusive: How Pinterest is driving results for the Food Network, Lost Remote
- Facebook Recommendations: Men Trust Women More Than Women Trust Women, Marketing Pilgrim
- Finally! Facebook Allows for Comment Editing And Includes History, www.marketingpilgrim.com
- Is Pinterest Pointless for B2B Firms?, www.b2bbloggers.com
- The Ultimate Guide To Smarter Social Sharing, blog.bufferapp.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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