Marketing Day: June 22, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: U Mad Bro? Teens Bailing On Facebook, Anger at ICANN There’s an undercurrent of hostility in the marketing world this week. Google and Apple continue to joust, sending not-so-subtle […]

on June 22, 2012 at 4:59 pm | Reading time: 6 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Marketing Biz: U Mad Bro? Teens Bailing On Facebook, Anger at ICANN

    There’s an undercurrent of hostility in the marketing world this week. Google and Apple continue to joust, sending not-so-subtle messages about their intentions. There was also news that teens might not be liking (pun intended) Facebook as much as they once did. Ditto goes for Bret Taylor, Facebook CTO, who is leaving the company this […]

  • Are We Seeing The Beginning Of Facebook’s Answer To AdSense?

    What’s next for the social network that has 900 million users? An ad network like Google’s AdSense, many believe. And today, InsideFacebook spotted the first hints of what such a thing might look like. On Zynga.com, the independent web presence of the gaming company whose apps also populate Facebook, users are now seeing Sponsored Stories […]

  • Facebook Now Allows Users To Edit Comments

    Have no fear, the next time you make an errant comment on Facebook you won’t have to delete it forever. Facebook rolled out comment editing along with a history of edits. Rival Google+ has had this popular functionality since its inception, something that appears to be used with regularity. Editing a Facebook comment is simple, but currently […]

  • Twitter’s Second Hashtag Page Promotes Euro 2012, Continues Twitter’s Move Into Media

    Following the success of its NASCAR hashtag page earlier this month, Twitter has just launched another sports-themed hashtag page — this one for Euro 2012, the European Football Championship. It’s another step for Twitter in the direction of content curation and, beyond that, becoming something of a media source in its own right. With hashtag […]

  • Google CEO To Miss Developer Conference Over Voice Problems

    Taciturn is a word sometimes used to describe Google CEO Larry Page. However that took on new meaning yesterday as the company announced that Page was ill and had lost his voice. These voice problems were blamed for his absence at a shareholder meeting yesterday. At the meeting a new class of non-voting Google stock […]

  • Improve Your Affiliate Program ROI

    I had coffee with the affiliate manager of a local retailer recently and we talked about some of the challenges facing internet retailers, whether they’re managing an established or mature affiliate program. Early stage affiliate programs are often a new revenue stream contributing to ecommerce growth, a lead generation mechanism for your sales force, or […]

  • Nike Has Twitter Campaign Banned In The UK

    British footballers Jack Wilshere and Wayne Rooney recently tweeted about their resolution to #makeitcount, a new Nike campaign slogan. However, in the process of making it count, they forgot to make it sponsored: The advertising watchdog Advertising Standards Authority (ASA) took heed to the tweets as they failed to make the sponsorship clear and “obviously […]

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Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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