Marketing Day: June 19, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Google Analytics Now Offering Unclicked Display Ad & Video Ad Impression Reports
  Google Analytics has launched new display ad and video ad impression reports, giving advertisers a look at how unclicked ads impact the conversion path. Using data from the Google Display Network (GDN), advertisers will be able to see when a user has viewed ads on the GDN or video ads on YouTube before visiting their […]
• Facebook Page Insights Get Granular With Smarter Data, Negative Info & Engagement Stats
  Facebook Page managers rejoice; an updated Insights interface is coming your way. Facebook has announced updates to their Insights product that will show more information about your Facebook page. This change will show managers much more information from a broken out “People Talking About This” number to negative data and engagement stats. One of the […]
• Google Issues AdSense Publisher Scorecards For Performance Benchmarking
  Google is introducing a new benchmarking tool for AdSense accounts called Publisher Scorecards. Located on the Home tab in your AdSense account, the scorecard offers a performance summary of your ad settings, webpages and content relative to other AdSense publishers. Each performance category — revenue optimization, site health, and, notably, Google+ — are scored on a […]
• iCrossing CEO Don Scales Leaving Company, Will Be Replaced By Brian Powley
  Three years after iCrossing’s acquisition by Hearst for $325 million, the digital marketing firm’s CEO Don Scales is leaving his post. iCrossing’s current president of North America Brian Powley will succeed Scales as iCrossing’s global president. Scales joined iCrossing in 2006 as COO and became CEO in 2008 when he replaced former CEO and founder […]
• Survey: 96 Percent Say “Do Not Track” Should Be Respected
  A new survey from a group called Consumer Action has an unequivocal message for marketers: do not track us. The telephone survey was conducted in May among 1,000 US adults. The findings are pretty negative, even ominous, for publishers and ad networks. However, they should come as no surprise. In numerous past surveys consumers have […]
• Nearly 30 Percent Of UK Travel Searchers Use Mobile Exclusively
  Nielsen, xAd and Telmetrics have released new data from their expansive “Mobile Path to Purchase” study (registration req’d) of US and UK mobile consumer behavior. This particular set of data are focused on mobile behavior in the travel vertical in the UK (infographic). As you might imagine, the data show increasing reliance by UK consumers […]
• Google Surveys Glass Explorers With Questions Hinting At Public Sale
  Google is gathering feedback from its Glass Explorers via a survey that hints at the company’s plans for selling Glass to the public. The survey asks some general questions (such as how often do you use Glass and why did you get it), but also gets specific about getting feedback that will help Google position […]
• 5 Ways To Put Your Email Call To Action To Work
  Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns — is a must if you want to engage and convert your customers. One of the worst things you can do is “wing it” when it comes to creating a call to action, yet this […]
• Studies Show Google Enhanced Campaigns Fuel AdWords CPC Rise
  One of the first reactions many advertisers had to Google’s enhanced campaigns announcement in February was that CPCs would rise — more advertisers would enter mobile auctions, pushing mobile CPCs up, and tablet CPCs would rise as a result of being tethered to desktop bids. Early reports from Adobe and iProspect seem to show the […]
• 14 Things Google Glass Needs
  I’ve now shown Google Glass to probably a couple hundred people. If they have an open mind and enough time for me to go through what the device can do, nearly everyone has come away impressed with it. I can think of maybe five people that didn’t like Glass after I showed them how it […]
• To A Million And Beyond! Facebook Eclipses One Million Active Advertisers
  Yesterday, Facebook announced a major milestone: 1 million active advertisers. This number is comprised of global advertisers that used the service within the past 28 days. According to Reuters, the majority of these active advertisers are SMBs as over 16 million local businesses have set up active Facebook Pages. While “small” may make up the […]
• Sleeker Notifications & Cross Platform Sync Make Their Way To Google+
  Last week, there was a mini-announcement that some notable notification changes were making their way to Google+. Yesterday, many users received these more streamlined Google+ notification updates. The best part of the new notifications? They will sync cross platform. This means that users who acknowledge a notification on mobile will no longer have their desktop […]
• Yelp Advertisers Now Able To Promote Transactions Directly From Yelp Business Listings
  Yelp announced a new Call to Action feature today that allows business owners to promote specific transactions directly on their Yelp business listing. In an attempt to increase potential revenue for advertisers, the new Call to Action feature enables a link within an advertiser’s business listing that will take consumers to the website where the […]
• Amazon Calls Minnesota Sales Tax Law Unconstitutional & Closes Minnesota Associate Accounts
  The Minnesota Star Tribune reported today that Amazon is terminating all relationships with their Minnesota associates after the state’s Governor Mark Dayton signed the Minnesota E-Fairness legislation. The new law classifies independent bloggers and online reviewers — which will include websites that post links to online merchant sites in exchange for advertising fees — as […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis
• AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
• How Search Retargeting Kick Started The Programmatic Marketing Revolution
• The Quintessential Marketer Scientist
• Google Changes Ranking Advice, Says Build Quality Sites Not Links
• Homepage Sliders: Bad For SEO, Bad For Usability
• Best Practices For Google Enhanced PPC Campaigns
• Social Tactics For The Search Marketer

Online Marketing News From Around The Web:

Analytics

• How Can Web Analytics Help You?, Performancing
• See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics, Analytics Blog

Blogs & Blogging

• Feedly Cloud Goes Live To Replace Google Reader’s Backend, Power New Web Version Of Feedly’s App, TechCrunch

Business Issues

• Instagram Videos Could Spell A Billion Dollars Worth Of Magic For Facebook, readwrite.com

Conversion Optimization

• Conversion rate optimization: hypothesise first, then test, Yoast
• Great Animated Explainer Videos That Actually Convert, Social Media Today
• Lead Scoring Rules for B2B Companies, cmswire.com

Display & Contextual Advertising

• Apple to Sell Video Ads on TVs (But Not TV Ads), Ad Age
• Google Announces Display Network Impression Reporting, lunametrics.com
• Play The Google AdSense Pong 10 Year Anniversary Game, Search Engine Roundtable

Ecommerce

• How to Tap into Instagram’s Massive Audience to Increase Ecommerce Sales, blog.kissmetrics.com

Internet Marketing Industry

• iCrossing Hires Moxie And Razorfish Vets, AdWeek

Mobile/Local Marketing

• How People React To People Wearing Google Glass, Search Engine Roundtable
• Run a business? Check out ways to easily add Foursquare to your social media toolkit., Foursquare Blog

Social Media

• How To Use Pinterest to Bring New Traffic to Your Business Blog, Search Engine People
• TweetDeck learned some new tricks, Twitter Blog
• Viacom joins Twitter Amplify program to pump up second-screen volume (and insert more ads), VentureBeat