Marketing Day: July 25, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Pinterest Is Throwing A Summer Party To Build Community It’s no secret that building a community — if it’s done right — can help a business grow by creating loyal customers/users/fans. […]

on July 25, 2012 at 5:00 pm | Reading time: 5 minutes
Chat with MarTechBot

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Pinterest Is Throwing A Summer Party To Build Community

    It’s no secret that building a community — if it’s done right — can help a business grow by creating loyal customers/users/fans. An active, dedicated community was (and is) Yelp’s ticket to success when it launched in 2004, and Google is cloning Yelp’s plan with its own local community efforts more recently. And now Pinterest […]

  • Tips For An Effective Twitter Chat

    Fourteen years before Twitter had its debut at SxSW, professor of educational psychology and semiotician Gary Shank wrote a paper titled Abductive Multiloguing: The Semiotics of Navigating the Net, in which he describes the concept of the multilogue: “It is as if everyone who is interested in talking can all jump in at once, but […]

  • Smartphone Adoption Gaining Momentum, Most First-Timers Go For Android

    Measurement firm comScore today released some new survey data that show an increasing percentage of US feature phone owners are making the switch to smartphones when replacing their devices. As they do they overwhelmingly favor Android, followed by the iPhone and then Windows Phones. Just over 61 percent of first-time smartphone buyers opted for an […]

  • Are You Leaving Potential Email Subscribers On The Table?

    If you’re an experienced marketer, you probably have some tried and true techniques for getting more email subscribers. But you may be leaving many potential new subscribers on the table. How can you ensure you’re accomplishing everything that’s possible? Go beyond the tried and true and test new approaches. Split testing helps you figure out […]

  • Foursquare Introduces Promoted Updates For Mobile: “Search Ads For The Real World”

    Following last week’s launch of loyalty marketing program “Local Updates,” Foursquare is introducing a new paid-advertising program — its first formal effort at generating revenue — called “Promoted Updates.” Foursquare calls it a pilot program and is working with roughly 20 companies initially, in an effort to gather data and feedback. It launches tomorrow. Foursquare […]

  • Twitter’s NBC Olympics Partnership: A Sign Of Things To Come

    Twitter and NBC have announced a new partnership around the 2012 Summer Olympics, which begin this week in London. The partnership centers on Twitter’s third “hashtag page,” which will go live later this week at twitter.com/#Olympics. Twitter will have staff monitoring Olympic-related tweets from athletes, coaches, Olympics officials, NBC personalities and others and curating the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Internet Marketing Industry

Other Items

Search Marketing

Social Media

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

Add MarTech to your Google News feed.    Google News

Related stories

New on MarTech

About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related topics

Marketing management

Fuel up with free marketing insights.

Topics

Our events

About

Follow us

© 2025 MarTech.org is a Trademark of Semrush Inc.

Third Door Media, Inc. is a business-to-business media company. It is the publisher of MarTech and the producer of the MarTech Conference. Third Door Media offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers. The company headquarters is 800 Boylston Street, Suite 2475, Boston, MA USA 02199.