Marketing Day: July 17, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yahoo Q2 2012 Revenues Flat Yahoo announced second quarter earnings today, where revenues remained flat, as did their display ads and search ads. Quarterly revenue was just about the same with […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Yahoo Q2 2012 Revenues Flat
Yahoo announced second quarter earnings today, where revenues remained flat, as did their display ads and search ads. Quarterly revenue was just about the same with Q2 20122 revenue at $1,076M and Q2 2012 revenue at $1,081M. Their income from operations was down 71% from Q2 2011 of $191M to Q2 2012 of $55M. The […]
- Facebook’s New Business Site Emphasizes Education, Case Studies
With some very visible questions about the effectiveness of advertising on Facebook in its rear-view mirror, Facebook has revamped its Facebook for Business Page with an emphasis on education and case studies. The new page takes a more hands-on approach to what you’d call “onboarding” — the process of eliminating friction for small business owners […]
- Better Browsing & Navigation Elements Added To Tweetdeck
After an extended period of time letting the Tweetdeck sit stagnant, Twitter is enhancing the functionality and usability of the popular app. In March Twitter added list management, actvities and editable Retweets. Today Tweetdeck is getting an enhanced navigation, easier response items and better column management. Columns will be laid out in one seamless row where users can simply […]
- What Has Become Of The Search Guru?
While the term “guru” has been adopted by many an opportunist in a variety of industries, perhaps nowhere did it take such an inflated hold as in the early to middle years of the search segment of our industry. There was a time when the guru strode rampant across stages, board rooms, book tours and […]
- 7 Enemies Of Social Media Measurement
If you are serious about measuring social media, here are seven pitfalls that can lead you down the dark path to frustration and failure (and perhaps to the unemployment line): Low Hanging Fruit Basic social media metrics are readily available, easy to get and generally cheap (or free). But if you are serious about measurement, […]
- Google+ Debuts With ACSI Consumer Satisfaction Score Well Above Facebook’s
The annual American Customer Satisfaction Index is out for social media sites, measuring satisfaction with Google+ for the first time against other social networks. What a debut! Google’s year-old social network had the best satisfaction while the world’s most popular social network, Facebook, came in last. Top Marks For Google+ The scores look like this: […]
- Mayer’s Appointment Brings Hopes For Stability In Yahoo CEO Role
With Marissa Mayer’s appointment as Yahoo’s new CEO, a painful two-month period since disgraced CEO Scott Thompson left has drawn to a very welcome close. Though many believed that interim CEO Ross Levinsohn would eventually be handed the reins at the troubled internet media giant after Thompson’s resume scandal-fueled departure, Mayer’s appointment signals the opening […]
- Poll: What Do You Think About Marissa Mayer Going To Yahoo?
Yahoo surprised many today with the news that it has hired Google’s Marissa Mayer as its new CEO. Some Googler’s have shared their thoughts on Mayer and her decision to take over Yahoo, but we want to know what you think. We’ve posted a simple poll question below that asks if you think this is […]
- Google Reacts: Mayer ‘Whip-Smart’ & ‘A Tireless Champion Of Our Users’
Google is reacting to today’s news that early employee Marissa Mayer is resigning to take on the CEO job at Yahoo. In a statement e-mailed to Marketing Land this afternoon, Google CEO Larry Page had this to say about Mayer’s departure: “Since arriving at Google just over 13 years ago as employee #20, Marissa has […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Firefox 14 Now Encrypts Google Searches, But Search Terms Still Will “Leak” Out
- Free Things & Stupid People Help Us Win The Internet
- Tips For Cutting Down Overhead When Managing Multinational SEO
- Search Engine Satisfaction Dips Slightly; Google & Bing Effectively Tied
- Ironically, Search Might Be Less A Priority At Yahoo As Google’s Marissa Mayer Takes The Helm
Online Marketing News From Around The Web:
Analytics
- As Online Video Campaigns Ramp Up, Metrics Present a Challenge, www.emarketer.com
- Firefox 14 encrypts Google searches by default, www.zdnet.com
- Moving Google Analytics Forward – Retiring The Old Version, Google Analytics Blog
Blogs & Blogging
- Build Better Blog SEO with Rich Snippets, www.problogger.net
Business Issues
- Does Mayer’s Exit Signify Real Trouble With Google’s Local Efforts?, Marketing Pilgrim
- Facebook’s top app, Socialcam, sells to Autodesk for $60 million, www.theverge.com
- Marissa Mayer: Yahoo’s New CEO, abcnews.go.com
- Mayer will draw her own Yahoo road map, paidContent.org
- Mining Marissa Mayer’s Googly Past For A Glimpse At Yahoo’s Future, www.fastcompany.com
- New Yahoo CEO Mayer is pregnant, postcards.blogs.fortune.cnn.com
- Ten Questions for New Yahoo CEO Marissa Mayer (This Won’t Hurt a Bit!), allthingsd.com
- The real reason Marissa Mayer left Google: She had to, VentureBeat
- The Truth About Marissa Mayer: She Has Two Contrasting Reputations, www.businessinsider.com
- The Ultimate Googler Is Yahoo’s Ideal CEO, Wired
- Thiel tells Schmidt: ‘Google is out of ideas’, news.cnet.com
- Why Marissa Mayer may not be a good fit for Yahoo, GigaOM
- Yahoo Employees: Here’s What Marissa Mayer Needs To Fix, www.businessinsider.com
Conversion Optimization
- Increase conversions, sales, & coverage with behavioral targeting, www.seocopywriting.com
- The 9 Psychological Tricks That Make Visitors Convert, blog.crazyegg.com
General Internet Marketing
- How Much Does Online Marketing Cost? (Digital Marketing ROI), www.fathomdelivers.com
Local Marketing
- Yelp’s Jeremy Stoppelman: a profile, San Francisco Chronicle
Mobile Marketing
- Google patents Project Glass motion-based theft detection, locks up if it feels ‘unnatural’ movement, Engadget
- QR Codes Aren’t Giving Consumers What They Want, www.emarketer.com
Other Items
- 3 Charts That Show How Wikipedia Is Running Out of Admins, m.theatlantic.com
- Google+ Maker Camp Targets Tech-Savvy Teens, PC Magazine
- Think we’re moving past the PC? Ask the PC makers, GigaOM
Search Marketing
- 7 Habits of Highly Effective SEO, searchenginewatch.com
- SEO Audits: Strategic Vs. Tactical – The Right Solution for Clients, www.searchenginejournal.com
- Google Advertising: Think Nobody Clicks on Google Ads? Think Again!, www.wordstream.com
- Interview with Perry Marshall, Author of The Ultimate Guide to AdWords, www.wordstream.com
- Social Network Visibility in the SERPs for Personal Brand Searches [Study], Search Engine Watch
Social Media
- 11 Facebook photo ideas your fans will love, www.prdaily.com
- 7 Tips to Generate Leads Online with Pinterest, Social Media Today
- Back To The Future: True Facebook ROI In The Classic Subscription Model, aimClear Blog
- Between Social Bragging and Utility Lies Pinterest, ClickZ
- Hashtag Basics: When To Use Twitter Hashtags, www.business2community.com
- How and Why to Use Social Signals on your Website, www.verticalmeasures.com
- Less than 10 percent of traffic to Facebook pages comes from outside Facebook.com, www.insidefacebook.com
- Online Privacy: Do You Share Too Much Information?, www.makeuseof.com
- Swifter navigation for TweetDeck, Twitter Blog
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