Marketing Day: July 12, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: You Can Now Transfer Your Google+ Circles & Connections Ronald Ho, Product Manager for Google+, announced on his Google+ page that you can now transfer your Google+ circles and connections to […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- You Can Now Transfer Your Google+ Circles & Connections
Ronald Ho, Product Manager for Google+, announced on his Google+ page that you can now transfer your Google+ circles and connections to another account. Yes, there is now a Google migration tool for Google+ connections. I personally went through this process a few days ago, as an early beta user. My
- Facebook’s Time-On-Site Back Above 400 Minutes Per User In June, comScore Says
After a couple months of stagnant activity, Facebook usage rebounded in June according to new data from comScore. The company says that Facebook users averaged just above 400 minutes on the site in June, which is about a five percent gain from the 381 average minutes they spent in May. But it’s not the first […]
- Marin: Search Spend And Click Volume On Tablet Ads Rising
In just the last few months, the percentage of search ads being clicked on tablets, and the percentage of spend dedicated to the devices, has grown by several points. That’s according to the latest report by Marin Software, which regularly examines trends among all the ads placed by its 1,500 clients. When it comes to […]
- Marketing Mobile Apps
In my last column, we discussed the dilemma of when to build a mobile web site vs. when to build a native mobile app. I find this question comes up almost daily now in conversation with colleagues — especially with the many talented engineers with whom I’m lucky to work. Their point of view is […]
- OldTweets Lets Users Search The First Year Of Tweets
Based on the format that the Twitter API uses, Kellan Elliott-McCrea created a search engine for the first year of Tweets. The first year consists of 20,000,000 Tweets and can be searched by username and query. If a user hadn’t joined Twitter prior to March of 2008, they won’t show in OldTweets. A query on a […]
- NBC & Facebook Go For Gold With Olympic Partnership
The London 2012 Olympic games are upon us. Today, Facebook and NBC announced a partnership to help bolster interest in both the games and the social network. The deal will help NBC spread the message about the Olympics though Facebook placements and, in turn, NBC will encourage users to follow along and participate on Facebook. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Agencies: How to Use Inbound Marketing – DMD Webcast Tuesday, July 17
- A Google Marketplace? New Google Shopping Is One Indicator
- No SEO Ever Went Wrong By…
- Creative Testing For The Advanced Search Marketer – Part 2
- A Different Type Of Industry Confession – Or A Rant?
- New Google Easter Egg: Conway’s Game of Life
- With ROCKZi, Blekko Dips Its Toes Into Social Waters (And I Don’t Get It)
- Microsoft Makes Job Cuts; Advertising Hit But Details Sparse
- RKG Report: Search Growth Declines Slightly; Shakeup In Store For Shopping Space
- No, Microsoft Didn’t “Disappear” Kogan From Bing Over The “IE7 Tax”
Online Marketing News From Around The Web:
Blogs & Blogging
- 13 Steps to Turn Your Business Blog Into an Effective Content Marketing Tool, Heidi Cohen
- Why You Shouldn’t Read Blogs, www.blogtyrant.com
Business Issues
- Judge steps away from Facebook privacy lawsuit, Reuters
- Dentsu of Japan to Buy Aegis of Britain for About $5 Billion, New York Times
- Facebook’s portal problem, econsultancy.com
- The Original Logos of Tech Companies Were All Terrible, Gizmodo
- Yahoo Annual Meeting: No News Is No News, allthingsd.com
Conversion Optimization
- 54 Quotes from Startup Leaders on How to Improve Conversions, blog.kissmetrics.com
- Making the Case for Dynamic Content, www.business2community.com
Copywriting, Design & Usability
Display & Contextual Advertising
- How to Make Sure Your Facebook Ads Stand Out AND Convert, Social Media Today
- Invitation Is the Future of Advertising, www.digiday.com
Email Marketing
General Internet Marketing
- 10 Reasons Websites Need to Focus More on Customer Service, www.longhornleads.com
Internet Marketing Industry
- Marketers Lessen Focus on Facebook Compared to Rest of Web, www.emarketer.com
Mobile Marketing
- Placed brings its location analytics to iOS apps, VentureBeat
- Google shows developers how to make iOS app links open in Chrome, mobile.theverge.com
- Mobile App Privacy: Fight About It or Fix It?, pandodaily.com
- Nielsen: 2 out of 3 U.S. mobile buyers opt for smartphones, VentureBeat
- Women More Likely to Go Mobile-Only for Social Activities, www.emarketer.com
Other Items
- Yahoo Breach Extends Beyond Yahoo to Gmail, Hotmail, AOL Users, New York Times
- Yahoo! Voice Website Breached 400,000+ Compromised, www.trustedsec.com
- Yahoo’s password leak: What you need to know (FAQ), news.cnet.com
Search Marketing
- 5 SEO Shortcuts to Avoid, www.practicalecommerce.com
- Is Google Biased Against Small Businesses?, www.rimmkaufman.com
- Why There’s No Such Thing as Cheap SEO or Link Building, Search Engine Journal
Social Media
- 3 Simple Yet Little-Known Ways to Get More Repins, totalpinterest.com
- Are You Generating Leads With Your LinkedIn Business Page?, www.fathomdelivers.com
- Businesses See Success With Facebook Promoted Posts, allfacebook.com
- CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice, Forbes
- Does Facebook’s Edgerank Apply to Your Domain as a Whole?, www.kairaymedia.com
- Facebook Revamps Help Drop-Down Menu, Help Center, allfacebook.com
- Grow Your Company Or Be Active On Social Media?, www.twistimage.com
- Having a Facebook or Twitter Account Shouldn’t Mean Mandatory California Vacations if You Get Sued, Eric Goldman
- Introducing Twitter for Nokia, Official Twitter Blog
- Making business sense of social media, www.smh.com.au
- Some Facebook Pages Can Add Location To Posts, allfacebook.com
- [Infographic] Social Media Marketing Is Not Just About 1 Metric!, www.socialbakers.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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