Marketing Day: July 11, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Updates Its Mobile Site For Consistency Across Platforms Twitter users with older mobile browsers and feature phones will have an experience that’s more like what smartphone and Twitter.com users are […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter Updates Its Mobile Site For Consistency Across Platforms
Twitter users with older mobile browsers and feature phones will have an experience that’s more like what smartphone and Twitter.com users are familiar with. The company has overhauled mobile.twitter.com with a new look and feel that’s in line with other Twitter experiences — no matter if the user is on a small, 240×240 screen or […]
- Read Receipts Added To Facebook Groups
Facebook Groups have slowly been revived as a useful tool, especially for schools. Both groups for schools and group attachments were launched earlier this year. Each of these enhancements stepped up the value of Facebook for use in group projects, clubs and more. Today Facebook announced the launch of read receipts within groups, a feature that should help groups out even […]
- Would You Tip You?
In many ways, being effective online means paying attention to the things that matter. That recipe includes conversion, and analytics, and metrics — important ingredients, all — but it also means using your brain to pay attention, as a human, to what your customer, another human, needs. Waitresses are great at this. And as far […]
- Four Responsive Email Layouts
Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.” Designing responsively means planning for a site to span and appropriately adjust to a range of screens and resolutions, rather than creating unique interfaces or experiences for each. Marcotte’s recent book, […]
- The Search Time Warp
Search advertising is easy. You just pop up a couple of bids and drop in some text and you are off to the races. Search ads are a cash machine and you really only need about 20 minutes to really start spitting out ATM goodness. Of course, none of the above is in any way […]
- New Twitter Mobile App Aims To Enhance Tweets & Events
The rumors leaked earlier this week proved to be true. Today Twitter released their new mobile apps for Android and iPhone. While some noticeable changes will be prevalent, many of the new initiatives will be rolling out slowly even with an upgrade. The apps feature more than just the current logo, they will enhance the content and experiences […]
- Yelp Opens First International Sales Office In London
Yelp’s international growth took another step today with the opening of its first ad sales office outside the U.S. Prince Andrew, The Duke of York, was on hand for the announcement, which the company says will involve more than 100 new advertising and marketing jobs. As part of the launch, Yelp’s Jed Nachman, the Senior […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google, Bing Hit All-Time Highs In June Search Market Share [comScore]
- 3 Lead Generation Challenges B2B Search Marketers Must Overcome
- Have You Adopted Agile Marketing Yet?
- After A Month, Silence From The FTC On Search Engine Disclosure
- Yahoo Answers Hits 300 Million Questions, But Q&A Activity Is Declining
- Search Week: July 9, 2012
Online Marketing News From Around The Web:
Business Issues
- Amazon Tests Smartphone, Wall Street Journal
- Google Play vs. Amazon vs. iTunes Store: How the Content Stores Stack Up, PC World
- Google Sued by EMG Technology Over Chrome Mobile Navigation, thenextweb.com
- Is Twitter building ad business at expense of innovation?, Reuters
- NBC and Facebook to Announce Olympics Partnership, New York Times
- Square CEO Jack Dorsey Says Company to Go Outside U.S., Bloomberg
- Twitter CEO: Company has "truckload" of cash, www.latimes.com
- Twitter is building a media business using other people’s content, GigaOM
- Twitter’s Pitch Deck for Big Advertisers (Slides), AllThingsD
- Vevo founder talks tough in bid for better deal with Google, Los Angeles Times
Content Marketing
- Content Promotion Tips Using Bing’s Social Search, www.contentmarketinginstitute.com
Copywriting, Design & Usability
- SEO Copywriting How To: Using Plural Keywords for Singular Purposes, www.marketingwords.com
Display & Contextual Advertising
- Media Relations in the Social Age: Pitching Reporters Via LinkedIn PPC, www.aimclearblog.com
Email Marketing
- 5 Reasons Email Marketing Crushes Social Media Marketing for B2B, blog.kissmetrics.com
- Study: Email volume set for record-breaking levels, www.btobonline.com
- What’s Hot in Email Marketing: Responsive Email Design, blog.emailexperience.org
- Which Links in Your Email Marketing Get the Most Clicks?, blog.hubspot.com
Mobile Marketing
- Is Bigger Better? Facebook Mobile Redesign Spikes Data Usage by 50%, pandodaily.com
- Mobile Payments Offer Travelers Convenience, but Uptake Is Slow, www.emarketer.com
Other Items
- Chrome Still Top Browser—Internet Explorer and Firefox Fight for Second Place, blog.shareaholic.com
- Facebook connects users to free antivirus software, news.cnet.com
Search Marketing
- Paying for Penalties: Lies That Shady SEO Companies Tell, HighRankings Forums
Social Media
- 3 Top Reasons to Leave Pinterest and Join The Fancy, totalpinterest.com
- Coke Is the Latest Brand to Totally Misunderstand the True Value of Brand Advocates, www.mackcollier.com
- Engagement with social media campaigns: stats, econsultancy.com
- Facebook can sell soup and lots more if…, www.goingsocialnow.com
- Facebook SDK 3.0 Beta for iOS, developers.facebook.com
- Facebook wants to be your online bank, tech.fortune.cnn.com
- Hackathon: Building a better Events view, www.facebook.com
- LinkedIn Is Gearing Up For A Redesign: Bigger Pictures, Anchored Menu (And A Life Less Tweeted), TechCrunch
- MLB All Star Game on Twitter, topsylabs.com
- No, Facebook doesn’t want to be your online bank. Not yet., news.cnet.com
- Origin of the @reply – Digging through twitter’s history, anarchogeek.com
- Pinterest Investor Says the Startup Is Unlikely To Become a ‘Virtual Shopping Mall’, socialtimes.com
- Tweetbot for Mac Launches as a Free Public Alpha, thenextweb.com
- What If Teens Prefer Twitter to Facebook?, Ad Age
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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