Marketing Day: July 10, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: If The AFA Boycotts Google Over Gay Rights, Will It Remove Itself From Google? The American Family Association doesn’t like Google’s new Legalize Love effort to promote gay rights worldwide. Doesn’t […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- If The AFA Boycotts Google Over Gay Rights, Will It Remove Itself From Google?
The American Family Association doesn’t like Google’s new Legalize Love effort to promote gay rights worldwide. Doesn’t like it so much that it’s planning a Google boycott. If AFA is really serious about that, I expect it will be removing itself from Google shortly. I wasn’t familiar with the AFA until today, when I caught […]
- Review: Official Google+ App Launched For iPad
Back in May, a sleek, highly visual iPhone app was launched that retooled the entire look of Google+ on mobile. Today Google has finally released an official iPad app that follows suit and places an emphasis on the visual presentation of user posts. In addition to the slick look, some beneficial features accompany the new […]
- Facebook’s Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph [STUDY]
More than one-fifth of the web links to Facebook in some way, and almost eight percent use Facebook’s Open Graph tags — two numbers that offer a glimpse of Facebook’s deep grip on the web. The numbers come from a Zyxt Labs study of about 1.3 billion URLs earlier this year. The study found that […]
- How Your Content Strategy Is Critical For Reputation Management
What is online reputation management? It’s the practice of both monitoring the online reputation of a person, brand, product or business, and of addressing negative mentions, either by eliminating or suppressing them, or by decreasing their visibility on search engine results pages by pushing them lower; for example, making the negative content appear on page […]
- Report: Google To Pay Massive $22.5 Million “Cookiegate” Fine
The Wall Street Journal reports Google and the Federal Trade Commission (FTC) is expected to announce the terms of ‘Cookiegate’ fine. This fine is due to Google bypassing the default privacy settings in Apple’s Safari web browser. The Wall Street Journal says they expect the fine to be the “largest penalty ever levied on a […]
- SMX East Agenda Now Available – Super Early Bird Rates Expire Soon!
The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register before Super Early Bird rates expire July 28. Attend SMX East October 2-4 in NYC and get expert insights and proven tactics that yield results now…and continue delivering for months and years to come. SMX East is programmed […]
- Survey: Facebook Ads Purchased Mainly For Awareness, Not Leads
A recent AdAge survey posed the question – “What do you use Facebook ads for?” The answer was most certainly not to generate sales leads; an answer that came in next to last place. The most common answer was to build awareness and brand sentiment, and answer which gathered a whopping 45.7% of the first […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- It’s Not WHAT You Need to Go Viral – It’s WHO
- Advertisers Receiving Settlement Payments From Google AdWords
- How Pandas & Penguins Change Your Link Building Strategy
- Is International SEO Really That Different From “National” SEO?
- Wolfram Alpha To Power Samsung’s Version Of Siri
- How To Create Content When You’d Rather Be Doing Something Else
- SMX East Agenda Launched! Join Us Oct. 2-4 in NYC – Register Today, Save $400
- Search Marketer Ron Jones Passes Away
Online Marketing News From Around The Web:
Affiliate Marketing
- A4u Launches Global Performance Marketing Conference in New York – March 2013, www.affiliates4u.com
- Affiliate Links on Social Media Platforms: My Opinion on Subject, www.amnavigator.com
- Ecommerce Sites Pay You To Peddle Their Affiliate Spam, But This Pin Is Not For Sale, TechCrunch
- Social curation site Fancy to compensate users for their influence, GigaOM
- The growth and evolution of the performance marketing industry, www.utalkmarketing.com
Analytics
- How Many Hits? Web Analytics for Lawyers, lawyerist.com
Blogs & Blogging
- 5 Types of Blog Content That Drive Engagement, Social Media Today
- 5 Powerful Design Elements that will Transform Your Blog into a REAL Business, www.thesaleslion.com
- How Blogs Continue to Create a Trust Path with Customers, www.conversationagent.com
- How to Turn Your Blog Into An Online Shop, kikolani.com
- Stop Being a Lazy Guest Blogger in 3 Steps, www.problogger.net
Business Issues
- Bitly Raises $15M Led by Khosla Ventures, AllThingsD
- HRH The Duke of York Checks-in to Yelp London, Yelp Official Blog
Content Marketing
- How to Create Content for Your Site that Your Readers Will Love, Techipedia
- The 3 Rs: A Balanced Formula for Effective Content Creation, www.contentmarketinginstitute.com
Copywriting, Design & Usability
- 3 business-killing freelance copywriting traps, www.seocopywriting.com
- An Introduction To Website Usability Testing, usabilitygeek.com
Display & Contextual Advertising
- 9 Facebook Ad Expert Tips to Create Bigger Results with Your Facebook Ads, www.amyporterfield.com
- Ad executive bashes Facebook advertising, news.cnet.com
Domaining
- What Afternic’s expanded deal with Go Daddy means for domainers, domainnamewire.com
Email Marketing
- Entice Mobile Users to Open Your Emails: 3 Tips, www.inc.com
General Internet Marketing
- Marketers Continue to Expand Digital Budgets, but Growth Is Slowing, www.emarketer.com
- Multichannel Marketing: Combining email and content marketing leads to 35% conversion rate for Elsevier, MarketingSherpa
- The Strategic Inbound Marketing Guide to Big Results Without Big Budget, www.searchenginejournal.com
Local Marketing
- What Apple’s New Maps Will Mean for Local Business, sproutsocial.com
Mobile Marketing
Other Items
- Readability for iOS 1.1 improves article discovery, UI, and performance, www.theverge.com
- TED Books launches iOS store, with subscriptions, paidContent.org
Search Marketing
- Confirmed: Google Penalties for User-Generated Spam, seobraintrust.com
- SEO Tools from Google, Bing, Blekko, www.practicalecommerce.com
- Tell Me Three Times: A 3-Pronged PPC Balance System, searchenginewatch.com
- What’s Next In SEO For SMBs: 6 Predictions, InformationWeek
Social Media
- Lady Gaga’s Social Network Opens Its Doors To All, thenextweb.com
- Pinterest Traffic Passes Google Referrals, Bing, Twitter & StumbleUpon, TechCrunch
- 5 ways to get more ‘pins’ on Pinterest, www.prdaily.com
- 6 Twitter rules for authors, from Twitter (beginner edition), Los Angeles Times
- Are You Doing These 5 Things When You Pin an Image to Pinterest?, totalpinterest.com
- Fans Are Not What Facebook Says They Are, community.paper.li
- Look at That, a Google+ Audience That is Largely Female, www.adamsherk.com
- Men are from Reddit, Women are from Pinterest, soshable.com
- Reddit lifts its ban on "The Atlantic", www.dailydot.com
- The Ripple Effect of Following a Brand on Social Media, www.emarketer.com
- Twitter, Facebook are bad for your self-esteem, survey finds, www.digitaltrends.com
- Why Social Media ROI is the Easiest Metric to Measure, www.ryanhanley.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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