MarTech » Marketing management » Marketing Day: January 31, 2013

Marketing Day: January 31, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Applause.com Launches Analytics Tool For Mobile Apps Mobile app developers have a new tool to quickly see how users have rated their apps — and their competitors’ — on both the […]

Matt McGee on January 31, 2013 at 5:00 pm | Reading time: 5 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

Applause.com Launches Analytics Tool For Mobile Apps
Mobile app developers have a new tool to quickly see how users have rated their apps — and their competitors’ — on both the iOS and Android platforms. Oh, and it’s free, too. It’s called Applause, and it’s a new tool just announced by uTest, the same company that previously created Mobile AppGrader. Applause has […]
BlackBerry 10: What Marketers Need To Know Now
Back in the day, they called them Crackberrys. The first real viable mobile email devices were compellingly addictive. Like, say, an iPhone or Android device is to most consumers now. It’s their pocket watch, their security blanket. And now, the company newly renamed BlackBerry has set the stage for its devices and operating system to […]
Pew: 72 Percent Of Smartphone Owners Used Devices While Shopping In Stores
It’s not news to say that smartphone and feature phone owners use their devices as an active part of in-store shopping. Previous surveys have revealed that more than 80 and even 90 percent of smartphone owners do this. Now a new Pew survey (n=1,003) finds that 58 percent of all mobile phone owners use their […]
Apple iPad Loses Some “Shipments Share,” Still Dominates Web Traffic
Research firm IDC has released a preliminary global estimate of tablet market share for Q4. The figures are all based on shipments, which are typically not the same as device sales to end users although in some cases shipments do predict sales. According to these numbers, Apple’s dominant position in the market declined from 51.7 […]
Facebook Sponsored Results: An Under-Explored Opportunity
About six months ago, Facebook introduced yet another type of ad for advertisers to try: the Sponsored Result. Marketers can serve Facebook users searching for Pages, Applications, and such with ads in the Search bar. As Facebook says, the goal of Sponsored Results is “… help [Facebook users] better find and discover the brands, products, […]
Facebook: 500,000 Pages Have Used Promoted Posts, 70% Become Repeat Advertisers
Facebook touted the success of its Promoted Posts product and the general success of ads in the News Feed during its earnings call today, in which it announced Q4 financial figures that beat analyst estimates. During the earnings call, Facebook COO Sheryl Sandberg announced that almost 500,000 Pages have tried Promoted Posts, the ad product […]