Marketing Day: January 31, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Applause.com Launches Analytics Tool For Mobile Apps
  Mobile app developers have a new tool to quickly see how users have rated their apps — and their competitors’ — on both the iOS and Android platforms. Oh, and it’s free, too. It’s called Applause, and it’s a new tool just announced by uTest, the same company that previously created Mobile AppGrader. Applause has […]
• BlackBerry 10: What Marketers Need To Know Now
  Back in the day, they called them Crackberrys. The first real viable mobile email devices were compellingly addictive. Like, say, an iPhone or Android device is to most consumers now. It’s their pocket watch, their security blanket. And now, the company newly renamed BlackBerry has set the stage for its devices and operating system to […]
• Pew: 72 Percent Of Smartphone Owners Used Devices While Shopping In Stores
  It’s not news to say that smartphone and feature phone owners use their devices as an active part of in-store shopping. Previous surveys have revealed that more than 80 and even 90 percent of smartphone owners do this. Now a new Pew survey (n=1,003) finds that 58 percent of all mobile phone owners use their […]
• Apple iPad Loses Some “Shipments Share,” Still Dominates Web Traffic
  Research firm IDC has released a preliminary global estimate of tablet market share for Q4. The figures are all based on shipments, which are typically not the same as device sales to end users although in some cases shipments do predict sales. According to these numbers, Apple’s dominant position in the market declined from 51.7 […]
• Facebook Sponsored Results: An Under-Explored Opportunity
  About six months ago, Facebook introduced yet another type of ad for advertisers to try: the Sponsored Result. Marketers can serve Facebook users searching for Pages, Applications, and such with ads in the Search bar. As Facebook says, the goal of Sponsored Results is “… help [Facebook users] better find and discover the brands, products, […]
• Facebook: 500,000 Pages Have Used Promoted Posts, 70% Become Repeat Advertisers
  Facebook touted the success of its Promoted Posts product and the general success of ads in the News Feed during its earnings call today, in which it announced Q4 financial figures that beat analyst estimates. During the earnings call, Facebook COO Sheryl Sandberg announced that almost 500,000 Pages have tried Promoted Posts, the ad product […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Will Facebook’s Graph Search Be Big For Bing Advertisers?
• Adwords For Video Gets Reporting Enhancements
• 9 SEO Quirks You Should Be Aware Of
• The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage
• Google’s Matt Cutts & Bing’s Duane Forrester On “Search Police” Panel At SMX West
• German Parliament Hears Experts On Proposed Law To Limit Search Engines From Using News Content
• Jackie Robinson Google Baseball Player Logo
• Live @ SMX West: What Would Google Do?

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliates in Nexus Tax States, Reverse Geo-Target In-State Traffic, www.amnavigator.com

Analytics

• From Zero to Remarketer in No Time Flat, www.distilled.net
• How to Track User Engagement with Forms, www.seerinteractive.com
• MVCs: five metrics for identifying your most valuable customers, econsultancy.com

Blogs & Blogging

• 5 Attributes of a Successful Blog, Heidi Cohen
• Authy releases a WordPress plugin enabling two-factor authentication to better protect against hacking, thenextweb.com
• Overcome Basic Guest Posting Challenges, www.zazzlemedia.co.uk

Business Issues

• Twitter Ups Its Game in Super Bowl Ads, www.cnbc.com
• Facebook Nabs Brunswick’s Buckley for Top Communications Job, All Things D

Content Marketing

• 4 B2C Examples of Great Visual Content for Storytelling & Customer Engagement, Online Marketing Blog
• 7 Ways to Get an Endless Stream of Infographic Ideas, avalaunchmedia.com
• Content marketing strategy: an A-Z guide to success, econsultancy.com
• Why Red Bull and Patagonia Are Winning the Content Race, www.mackcollier.com

Conversion Optimization

• How to Optimize Contact Forms for Conversions, www.quicksprout.com

Copywriting, Design & Usability

• 9 Things that Will Drive Your Web Designer Nuts, Small Business Trends

Display & Contextual Advertising

• Google Fends Off BrightRoll in $7.6 Billion Video Market, Bloomberg
• Why Google Loves Remarketing, blog.traffick.com

Domaining

• ICANN Boss: We’re Not Ready To Launch These Half-Baked New gTLDs, So Let’s Launch Them, TechDirt

Email Marketing

• Drawing on shoppers’ past purchases boosts e-mail returns for an online bookseller, Internet Retailer
• Marketers say e-mail is important, but their contact data is often bad, Internet Retailer
• Why Your Emails Must Be Mobile-Optimized, www.networksolutions.com

General Internet Marketing

• The Great Site Migration (or Trying to Turn Lemons into MobileMoo), www.sugarrae.com

Mobile/Local Marketing

• In the UK, Will Mobile Payments Go Mainstream?, eMarketer
• Mobile Spurs Digital Coupon User Growth, eMarketer

Other Items

• Asia is both top and bottom of the world Internet speed league, royal.pingdom.com
• Senators look to extend ban on Internet taxes, thehill.com

Social Media

• 11 Sorry Excuses for Content That You Shouldn’t be Sharing, www.jeffbullas.com
• Instagram: Instahype or a Good Content Strategy for You?, contentequalsmoney.com
• Small Firms Say LinkedIn Works, Twitter Doesn’t, Wall Street Journal
• Twitter Generates Leads 9 Times More Than Facebook And LinkedIn, Forbes
• Can social media personalities “scale?”, www.businessesgrow.com
• Does Your Content Play By Facebook’s New 20 Percent Rule?, socialfresh.com
• Facebook introduces Cards, a universal gift card you can send anyone, VentureBeat
• How to Conduct a Social Media Competitive Analysis, www.swellpath.com
• Popular App.net mobile client Netbot goes free to help ‘spur adoption’ of the service, thenextweb.com