Marketing Day: January 12, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Privacy Watchdog EPIC Asks Federal Trade Commission To Investigate Google The Electronic Privacy Information Center has urged the FTC to investigate Google’s recent integration of search results with personal data, such […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Privacy Watchdog EPIC Asks Federal Trade Commission To Investigate Google
The Electronic Privacy Information Center has urged the FTC to investigate Google’s recent integration of search results with personal data, such as photos, posts, and contact details, gathered from Google+ in Google Search results. These changes, Google Plus Your World, “raise concerns related to both competition and the implementation of the Commission’s consent order,” EPIC […]
- Create A Mobile App And Increase Your Visibility
We’re all well aware that mobile is the future. 35% of American adults own smartphones, and that number is constantly on the rise. Equally important is the fact that app use has outstripped mobile browsing on mobile platforms by a margin of 81 minutes a day to 74 minutes a day on the web. It […]
- Satisfaction Lower With Mobile Than PC Websites, May Impact Brand Perception
ForeSee Results, which measures customer satisfaction for websites using the American Customer Satisfaction Index methodology, has released a study measuring satisfaction with leading retailer mobile sites. What the firm found was that Apple and Amazon were the satisfaction leaders (by a significant margin). In fact, satisfaction with Apple’s mobile site was higher than for its […]
- Schmidt On CES: “There’s Always Android Products That We Don’t Know About”
Think Google exercises super-powers over Android? Think again. One of the jobs Googlers are doing this week at the CES is to spot new Android products out in the wilderness. Not to close them down, since Android’s free for anyone to use. Just to help catalog the population. “We have a couple of people who are […]
- 8 Things I Hope Are On Twitter’s 2012 To-Do List
After spending the past couple years dealing with changes at the top of its organizational structure, as well as seemingly innumerable changes to its design and user interface, Twitter seems to be in a more stable position as 2012 begins. Activity also seems to be growing — several of Twitter’s busiest days have happened just […]
- What You Need To Know About The New Top Level Domains
ICANN, the Internet Corporation for Assigned Names and Numbers, has begun accepting applications for new generic top-level domains (gTLDs), allowing businesses, groups and even governments to request their own private “dot anything” website addresses. There are currently only 20 gTLDs, plus a couple-hundred two-letter country extensions over which ICANN has little control. The addition of […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- To Understand Google Favoritism, Think “If Google+ Were YouTube”
- Foursquare Launches “Personalized Search For The Real World”
- Google Swallows Hard, Renews Effort In China
- Big Chains Launch “Hulu For Hotels”
- Google Search App For Android Updated
- 5 Tips For Optimal Mobile Site Indexing
- SearchWeek: January 9, 2012
- Google “Search Plus” Impact on Local: Limited So Far
Online Marketing News From Around The Web:
Affiliate Marketing
- 10 Best Choices I Made At Affiliate Summit West, www.tricia.me
- Affiliate Marketing Isn’t Just Alive and Well… It’s Thriving!, www.amnavigator.com
- Affiliate marketing: mining the long tail, econsultancy.com
- Affiliate Summit West 2012, www.christophedelsol.com
- Recap of My Affiliate Summit West 2012 Sessions, marketingelf.com
Analytics
- A look ahead at measurement in 2012, analytics.blogspot.com
- Bridging the Cross-Channel Analytics Divide, Search Engine Watch
Applications & Portals
- Beyond Siri: Voice Recognition Pops Up in More Gadgets, New York Times
Blogs & Blogging
- Engage with your readers through threaded commenting, buzz.blogger.com
- The Stone Age of Blogging is Over – What’s Next?, seo2.0.onreact.com
- 4 Ways to Get Others Blogging about Your Small Business, smallbusinessbonfire.com
- A No-Nonsense Guide to Finding the ROI of Your Business Blog, www.mackcollier.com
- Blogging Architecture: How to Write Timeless Blog Posts Every Time, www.blogtyrant.com
- WPCandy’s Completely Unofficial Guide to Plugin UI, wpcandy.com
Business Issues
- Facebook’s newest frontier: inside the car, Reuters
- Group Says Twitter Trails Other Social Networks In Fighting Pedophilia, Read/Write Web
Content Marketing
- Content Marketing: Relationship Management Starts at Home, www.contentmarketinginstitute.com
- Start from the Beginning – With Content, Jeff Korhan
- The 5 Golden Rules of Content Marketing, thenextweb.com
Conversion Optimization
- Why the Best Time to Start Conversion Rate Optimization is NOW, www.distilled.net
Copywriting, Design & Usability
- Do Stock Images Affect Trust?, www.searchenginejournal.com
- Putting An End To An Opinion War, www.uie.com
- What the Original Sears Catalog Can Teach You about Website Copywriting, www.marketingwords.com
Display & Contextual Advertising
- Facebook’s New Layout Changes Ad Space, www.dreamsystemsmedia.com
- Some Advertisers Are Paying Up To $10 Per Follow On Twitter, www.mediabistro.com
Domaining
- Go Daddy not liable for cybersquatting, US court rules, The Register
Email Marketing
- 15 Tenets of Proper Email Marketing Etiquette, blog.hubspot.com
- Trigger Happy: Why emails are the magic bullets of marketing automation and shopping cart recovery, sherpablog.marketingsherpa.com
General Internet Marketing
- Digital marketing statistics, www.smartinsights.com
Internet Marketing Industry
Local Marketing
- Foursquare mounts their biggest challenge to Yelp by bringing Explore to the web, aboutfoursquare.com
Mobile Marketing
- Apple and Amazon outrank eBay and Best Buy in holiday mobile satisfaction survey, VentureBeat
- eBay Forecasts $8B In Mobile Commerce Volume In 2012; PayPal Will Reach $7B, TechCrunch
- I keep forgetting to use your app, www.gabrielweinberg.com
Search Marketing
- Better page titles in search results, googlewebmastercentral.blogspot.com
Social Media
- Bringing Facebook Comments to Mobile, www.facebook.com
- Google+ Now Gets A Full Banana – Canonical Support, andybeard.eu
- 20 Google Plus Brand Page Design Ideas From Google, www.hobo-web.co.uk
- Bigger than Google+, MySpace isn’t dead yet, GigaOM
- Facebook Gives Politico Deep Access to Users’ Political Sentiments, allthingsd.com
- How to Create a Social Media Editorial Calendar, searchenginewatch.com
- Listen to Music With Your Friends, blog.facebook.com
- Sharing on Social Networks – How Often is Too Often?, socialmediatoday.com
- The Hierarchy of Contagiousness, www.briansolis.com
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