Marketing Day: January 10, 2012
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter: Google+ Integration In Google Search Is “Bad” For Everyone It’s only been a few hours since Google announced “Search, Plus Your World”, a deeper integration of content from two […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Twitter: Google+ Integration In Google Search Is “Bad” For Everyone
It’s only been a few hours since Google announced “Search, Plus Your World”, a deeper integration of content from two of its own products — Google+ and Picasa — into Google’s main search results. And one of Google’s major competitors in the social space is already speaking out against it. In a statement sent a […]
- Google Maps To Navigate Its Way To Google+ Games In February
Google will be releasing a Google maps oriented game for Google+ in February. The preview features some fun music, and looks similar to the old Marble Madness game – except played on a Google Map: The game features some slick graphics that mimic the new Google maps site. The updated site uses elegant HTML5 and […]
- Google+ Gets Big Push With New “Search Plus Your World” Feature
Google+, Google’s six-month-old social network, is getting a huge push with today’s announcement of “Search, Plus Your World” – a dramatic change to Google’s search results. With “Search, Plus Your World” (let’s call it SPYW going forward), Google will begin polling more content from Google+ (and photos from Picasa) into its main search results: content […]
- Sprint To Get Galaxy Nexus, Will Allow Google Wallet
Yesterday US carrier Sprint announced that the Samsung Galaxy Nexus was coming to its network — with Google Wallet: Galaxy Nexus will also be Sprint’s second smartphone enabled with NFC supporting Google Wallet, enabling the phone to be used like a wallet to make safe, secure purchases at hundreds of thousands of participating retailers. Verizon, […]
- Who’s Surgin’, Who’s Saggin’: iPhone Or Android?
Some numbers released yesterday by NPD Group suggested that the iPhone was regaining some of the market share it had recently lost to Android. According to the firm’s data, Q4 US smartphone sales look like the following: NPD also said that iPhone incarnations constituted the top three devices sold in Q4, followed by Samsung and […]
- Twitter Launches Content Distribution Program For Verified Accounts
Today Twitter announced they will be releasing an Verified Account data to partner companies that will disperse handles, Tweets and metadata to media and content services. This will allow Twitter content from musicians, actors and celebrities to accompany related media. Three different partners have been selected for this pilot program, The Echo Next, Gracenote and Rovi. The Echo Nest […]
- Return Path Acquires OtherInbox, Expanding Its Trove Of Email Data
In a bid to expand its services, email deliverability firm Return Path has acquired OtherInbox, a start-up that helps consumers manage their communications with etailers and other bulk senders by organizing and filtering their messages — an aim similar to Gmail’s priority inbox feature. Financial terms were not disclosed. OtherInbox’s founder and CEO, Joshua Baer, will […]
- Affiliates Get A Win: Amazon Will Collect Sales Tax In Indiana
Amazon has agreed to begin collecting sales tax in Indiana, marking a rare win both for affiliates and U.S. states. The company and state announced the agreement Monday, a deal that requires Amazon to collect sales tax on internet purchases on January 1, 2014 — or 90 days after any federal legislation on internet sales […]
- Steve Ballmer’s Last CES Keynote: Metro, Metro, Metro & Windows, Window, Windows
If you were expecting big news from Microsoft CEO Steve Ballmer’s final CES keynote, forget it. “Windows Store” for applications is coming in February. Aside from that, his conversation-style keynote with Ryan Seacrest was more a recap than a big look forward. “In 2012, what’s next? Metro, Metro, Metro, and, of course, Windows, Windows, Windows,” […]
- SOPA Issues To Be Discussed At Upcoming House Hearing
Members of the U.S. House of Representatives will conduct a hearing later this month to discuss the issues that the controversial Stop Online Piracy Act (SOPA) (and similar legislation) is trying to address. Rep. Darrell Issa of California, Chairman of the House’s Committee on Oversight and Government Reform, announced the hearing today. On January 18th, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- The History Of Google Places, All On One Page
- Iran: Google Is A Spying Engine
- Keep Pace with Changes in Search Marketing: Attend SMX West, Feb. 28-Mar. 1 in San Jose
- 5 Questions To Streamline Your Keyword Research
- How To Improve Site Credibility Through Search & Social Media
- Google’s Results Get More Personal With “Search Plus Your World”
- Link For The Real World, Not Just Your Site
- Will Yahoo Remain A Global Player Under Scott Thompson?
- BBC Report: Google Admits Accepting Illegal AdWords In The UK
Online Marketing News From Around The Web:
Applications & Portals
- Mozilla to build slow-paced Firefox for conservative users, news.cnet.com
Business Issues
- Tim Cook’s Total Compensation For 2011 Is Almost $400 Million, www.businessinsider.com
- Glam Media Will Test Appetite for Digital-Media IPOs, adage.com
- Lawmakers accuse Facebook of ducking questions on its privacy practices, thehill.com
- Twitter Seeks Political Sales Execs in Washington, D.C., ClickZ
- Will Google buy T-Mobile? Not a chance, GigaOM
- Yahoo Names Brian Silver as Chief of Right Media Exchange, Ad Age
Content Marketing
- Five tips for YouTube promoted video campaigns, econsultancy.com
- How to Use Content to Engage & Convert New Customers: A Case Study, www.contentmarketinginstitute.com
Conversion Optimization
- The Anatomy of Conversion-Optimized ‘Thank You’ Pages, blog.hubspot.com
Copywriting, Design & Usability
- Google Maps: Designing the Modern Atlas, www.core77.com
- The 2nd Most Important Element in Copywriting, www.copyblogger.com
- What I Learned From Reviewing 45+ Websites (Are You Making The Same Mistakes?), ConversionXL
Display & Contextual Advertising
General Internet Marketing
- Website Marketing Management – 5 Tips for Effective Everyday Website Monitoring, www.verticalmeasures.com
Local Marketing
- [Infographic] A Brief History of Google Places, www.davidmihm.com
Mobile Marketing
- BlackBerry OS 7.1 announced with Wi-Fi hotspot, NFC contact sharing, BBM 6.1, www.theverge.com
- Google announces Galaxy Nexus coming to Sprint with Google Wallet support, 9to5google.com
Other Items
- The Google Gospel of Speed, www.thinkwithgoogle.com
Reputation Management
- How to Destroy Your Online Reputation in 3 Days or Less, dailyseotip.com
Search Marketing
- After the SEO Audit: When SEO Gets Strangled, outspokenmedia.com
- Official Google Blog: Search, plus Your World, googleblog.blogspot.com
- Social’s Impact on Search – It’s All About Content, socialtimes.com
Social Media
- How Businesses Are Using Pinterest, Read/Write Web
- Is It Time to Use Klout/Kred Scores as Part of the Hiring Process?, www.ere.net
- Twitter Photo-Sharing Grew 421% in 2011, allthingsd.com
- 2012 Olympic Organizers Limit Facebook Use, www.allfacebook.com
- ALERT: Former Facebook Engineer Reveals 30 Bugs, www.allfacebook.com
- Are Social Media Campaigns Worth It?, Social Media Today
- Ikea assembles its own photo-based social network, www.ragan.com
- Most Consumers Still Don’t Talk About Brands on Social Sites, www.emarketer.com
- Myspace Plans "Over The Top" Web TV Service, allthingsd.com
- Myspace reinvents itself as an “entertainment experience,” with help from Panasonic and Justin Timberlake, VentureBeat
- Social Brand to Social Business, alisterpaine.com
- Social media not your thing? Could hurt your job search, www.newsday.com
- Suddenly, Google Is Winning the Online Identity Race, Read/Write Web
- The New Social Restaurant: A Miami Story, www.clickz.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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