Marketing Day: Google bows to publisher pressure, Facebook loses ad dollars & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• The best unsubscribe email is the one you don’t send
  Jun 11, 2018 by Ryan Phelan

  If you’re still sending unsubscribe confirmations, you’re likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch.

• Direct-to-consumer advertisers are shifting ad dollars away from Facebook
  Jun 11, 2018 by Amy Gesenhues
  After seeing a rise in CPMs and a drop in overall ad impressions during recent months, direct-to-consumer advertisers are shifting money away from Facebook.

• Moltin launches first web-based self-checkout at apparel retailer Stance
  Jun 11, 2018 by Barry Levine
  The companies say this is the first retailer self-checkout that doesn’t require an app download or the use of a store kiosk.
• Survey: 87% of mobile marketers see success with location targeting
  Jun 11, 2018 by Greg Sterling
  Benefits include better response, higher engagement and customer insights.
• Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
  Jun 11, 2018 by Robin Kurzer
  Publishers can now gather consent for an unlimited number of adtech vendors across their supply chains.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• A new report bursts the blockchain bubble
  Jun 11, 2018 by Barry Levine
  The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s ‘not magic.’

Online Marketing News From Around The Web:

• Back to Our Storytelling Roots: Content Marketing Lessons We Can Learn From Anthony Bourdain’s Legacy, Skyword
• How Vineyard Vines Uses Analytics to Win Over Customers, Harvard Business Review
• Your Buyer Persona Template: The Complete Guide, Social Bakers
• Turning events into action, Google Agency Blog

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.