Marketing Day: February 4, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• A Quick Death: Facebook Kills Off Open Graph Collections For Developers

  Last March, Facebook announced that they’d be making apps a “bigger part of Timeline” and that developers could create custom collections to help users express themselves. This past Friday, however, they did a 180 and pulled the ability for users to submit new collections; but, existing collections will still function. Collections allowed Facebook users to […]

• Infographic: Facebook’s 10th Birthday, Key Milestones To The Anniversary

  Ten years ago, Facebook was born. Since then, it has been transformed from “The Facebook” that aimed to connect students at Harvard together into a service with about 1 billion active global users. Facebook founder and CEO Mark Zuckerberg reflects briefly on Facebook turning 10 in a post today. And below, an infographic covering that […]

• Yahoo Strikes Deal With Mocean Mobile To Form New Premium Mobile Marketplace

  In an ad coup for Yahoo, its new Ad Exchange, launched at CES, will now power the new Mocean Mobile Marketplace. The nearly 5-year-old mobile ad serving platform, Mocean Mobile, will gain RTB capabilities and Yahoo gets access to Mocean’s deep mobile ad inventory. Yahoo announced the deal, saying, “We are combining Mocean Mobile’s premium […]

• Yep, Twitter Was A Real-Time Marketing Circus On Super Bowl Sunday

  A really smart guy (cough-ME-cough) recently predicted that Twitter would be a “carnival of brands” trying to newsjack the Super Bowl, hoping to score points with consumers during real-time marketing’s biggest stage of the year. While I’m patting myself on the back for what was an obvious prediction to make — seriously, did anyone expect […]

• Ace Metrix Names Microsoft’s “Empowering” Ad Most Effective Super Bowl Ad This Year

  While iSpot.tv and Unruly both ranked Budweiser’s “Puppy Love” the No. 1 most popular Super Bowl ad, Ace Metrix says Microsoft’s “Empowering” 60-second spot was this year’s most effective Super Bowl commercial. Earning an Ace Score of 710, the television and video advertising analytics firm claimed, “Microsoft eloquently demonstrated the expansiveness of their technology portfolio as […]

• It’s Official: Satya Nadella Is The New Microsoft CEO

  Microsoft’s website has confirmed what everyone came to expect over the past week or so: Satya Nadella is the new CEO. On the Microsoft site it says: As Satya Nadella becomes the third CEO of Microsoft, he brings a relentless drive for innovation and a spirit of collaboration to his new role. He joined Microsoft 22 years […]

• How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account

  Looking for ways to boost your organization’s social media engagement in 2014? As a marketer, you’re tasked with the slippery job of putting together content strategies in an environment that’s constantly changing, thanks to social media’s seemingly infinite capacity for rolling out new channels and products. Who could blame you for focusing on the one […]

• Budweiser “Puppy Love” Ad Wins This Year’s Super Bowl With Over 1.3 Million Shares

  Budweiser has been declared this year’s official Super Bowl brand winner by video analytics firm Unruly, with its “Puppy Love” ad generating more than 1.3 million shares. The ad received over a million more shares than the No. 2 spot, which was also a Budweiser ad. Budweiser won three of the top ten most shared […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click
• With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft
• Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!
• Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite
• Google Maps App Now Continually Searching For Faster Route
• The Link Builder’s Brick Wall, And How To Vault It
• Start The New Year With A PPC Health Check: Part 2
• Doodle 4 Google Contest Asks, “What Would You Invent To Make The World A Better Place?”
• Live @ SMX West: What Is Hummingbird & The Entity Search Revolution

Online Marketing News From Around The Web:

Affiliate Marketing

• Commission Junction is now CJ Affiliate by Conversant!, blog.cj.com
• The Tricky Business of Managing Web Advertising Affiliates, Forbes

Analytics

• Finding the answers you need in Analytics, Web Analytics World
• Reporting & Analytics Challenges with the Modern-Day B2B Marketing Stack, SwellPath

Blogs & Blogging

• 7 Wacky Ways to Become A Better Blogger and Content Creator, Pushing Social

Business Issues

• A Message for Facebook as It Moves Forward With Apps, blog.applause.com
• FiftyThree Files Trademark For “Paper”, TechCrunch
• Former Microsoft insiders: What it’s like to work with new CEO Satya Nadella, Geekwire
• Foursquare Cuts $15M Deal With Microsoft To Power Location Context For Windows And Mobile, TechCrunch
• Google and Cisco enter cross-license deal, call for end to patent trolling, gigaom.com
• Google’s mystery barge has “got to move” from the SF Bay, Ars Technica
• If Twitter isn’t the most valuable data source around, it’s at least the most flexible, GigaOM
• Microsoft Buys $15 Million Stake in Foursquare for Mobile Data, Bloomberg
• Ready for Their Close-Ups: Nadella, Gates, Ballmer and Thompson Do YouTube on CEO Pick (Video), recode.net
• What Financial Result Does Twitter Need To Hit On Wednesday?, Forbes

Content Marketing

• 2014 Set to Be a Blowout Year for Content Marketing, www.verticalmeasures.com
• 5 Rules for Releasing Content Marketing Campaigns, www.exacttarget.com
• How to Stand Out in the Upcoming Content Marketing Glut, www.bruceclay.com
• The One Big Thing Some of the Best Content Marketers Forget, www.jeffbullas.com

Conversion Optimization

• Ecommerce Checkout Funnel Review: How Vintage King Audio Can Improve, ConversionXL

Copywriting, Design & Usability

• Behind Conversions Testing is a Real Person (Do You Know What They Want?), www.internetmarketingninjas.com
• Stop trying to make the web look ‘beautiful’ – I’ve forgotten it already, The Guardian
• The Real Reason Why You Can’t Write, menwithpens.ca
• Usability Tip: Help Your Users Act, uxmag.com

Display & Contextual Advertising

• Making +Post ads part of the conversation, Google

Domaining

• Donuts made about $750,000 from landrush so far, DomainIncite
• How we got our very own .sexy domain name, www.dailydot.com
• Meet the first new gTLD domainer, DomainIncite
• Seddo Transactions Total $1.1 Million, The Domains

E-Commerce

• 16 Inexpensive Ways to Grow Ecommerce Revenue, Practical E-Commerce

Email Marketing

• Catalogers send 37% more holiday e-mails in 2013, Internet Retailer

Internet Marketing Industry

• 7 Marketing Conferences That Will Help Your Business Grow This Year, www.inc.com
• Bizo Delivers Record-Setting Fourth Quarter; Company Enters 2014 with $50M Revenue Run Rate, www.bizo.com
• Localytics raises $16 million in Series C financing, www.insidemobileapps.com
• Mass Relevance continues Austin hiring spree, www.bizjournals.com

Mobile/Local Marketing

• An Opportunity for Mobile in the Middle of the Marketing Funnel, streetfightmag.com

Reputation Management

• Reputation Rescue: Dealing with Your Business’s Online Reviews, Search Influence

Social Media

• 7 Ways You Can Generate Awesome Pinterest Content To Build Your Brand, www.koozai.com
• A Lesson on Social Media Relations: Qdoba Mexican Grill, blog.sweetiq.com
• Facebook is becoming Twitter, www.cnbc.com
• How to Drive More Facebook Traffic to Your Website in 5 Easy Steps, Social Media Examiner
• The Other Super Bowl Contest: Twitter vs. Facebook, New York Times
• Top 25 Facebook apps: February 2014, Inside Facebook
• Twitter Bowl XLVIII: Winners and losers, www.cnbc.com
• You Have Fake Followers, But That’s No Cause for Concern, CopyPress

Video

• Keeping YouTube Views Authentic, googleonlinesecurity.blogspot.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.