Marketing Day: February 28, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Hewlett-Packard Is First Company With 1 Million Followers On LinkedIn
  LinkedIn finally has its first company with a million followers: Hewlett-Packard. HP announced the milestone yesterday on its LinkedIn profile page, and LinkedIn followed up today with its own announcement, and more background on how and why HP uses the social network. The company has benefitted from LinkedIn’s follow button, which rolled out about a […]
• Foursquare Expands Credit Card Partnerships With Visa & MasterCard Integration
  At the 2011 SXSW, Foursquare brokered a deal with American Express to offer special discounts to users who made purchases as specific locations using an AMEX card. This week Foursquare as partnered up with the two largest credit card providers, Visa & MasterCard to create a similar partnership. To kick it all of off, Foursquare […]
• Book Review: “Content Strategy For Mobile” by Karen McGrane
  I recently began teaching a class in mobile content marketing for MarketingProfs University, taking over for the user experience expert and content strategy pioneer Karen McGrane. At the time, her book, Content Strategy for Mobile, had not yet been released, so I relied on other resources when putting together material for the class. First I gathered […]
• Creating And Using Facebook Custom Audiences
  Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising product is designed to do. As Facebook puts it, “Custom audiences let marketers find their offline audiences among Facebook users.” The feature allows you to match phone numbers, email address, or user IDs gathered offline […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Maps Adds Variety Of Hi-Res Image Improvements
• The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction? It’s The User Context, Stupid!
• In Another “Right to Be Forgotten” Case, UK Officials Threaten Legal Action Against People Posting Pictures Of Convicted Killer
• Google Testing Android/Chromebook-Like Navigation Element For Web Site
• Facebook Shares How People Are Using Graph Search: Finding Friends Tops List
• Have You Considered Privacy Issues When Using Robots.txt & The Robots Meta Tag?
• Majestic SEO Now Supports 9 Languages
• Live @ SMX West: Converting The Mobile Customer

Online Marketing News From Around The Web:

Affiliate Marketing

• Q&A: Liane Dietrich of Rakuten LinkShare; Talks US vs. UK, Key Lessons Learnt & transparency, www.affiliates4u.com

Analytics

• Segmenting on Key Dates [SiteCatalyst], adam.webanalyticsdemystified.com

Blogs & Blogging

• MapQuest Free Travel Blogs Launch, MapQuest Blog
• The 3 types of content that drive Disney’s blog, www.ragan.com
• The Absolutely Foolproof Blog Post Checklist, remarkablogger.com

Business Issues

• comScore Media Metrix Ranks Top 50 U.S. Web Properties for January 2013, comScore
• AOL’s Chief Operating Officer to Exit, Wall Street Journal
• Brown exits CEO role at FMP; Battelle steps back in, www.federatedmedia.net
• Exclusive: EU likely to fine Microsoft by April – sources, Reuters
• Google, Facebook And Twitter Ordered To Delete Photos By UK Law Enforcement, TechDirt
• Groupon Is Replacing CEO Andrew Mason, Wall Street Journal
• On Coming Back to FMP, John Battelle’s Searchblog
• Salesforce 4Q Revenues Up 32% With $3.05B For The Fiscal Year, TechCrunch
• Will consumers accept Google Glass?, www.usatoday.com

Content Marketing

• The Top 6 Reasons You’re Failing at Content Marketing, www.buzzstream.com

Display & Contextual Advertising

• Beginner’s Guide to Google AdSense for Publishers, www.distilled.net

Domaining

• Marchex domain sales drop in Q4, $6.3 million for the year, domainnamewire.com
• Domainers give nod to NameJet for expired domains, domainnamewire.com
• ICANN’s Trademark Clearinghouse to Provide Unprecedented Protections in the Domain Name Space – HUH?, www.markmonitor.com
• Name.com Caught Hijacking Non-Existent Subdomains, www.billhartzer.com

Email Marketing

• Using Email List Segmentation To Drive Conversions, HasOffers

General Internet Marketing

• 9 Archaic Practices Your Marketing Agency Shouldn’t Be Getting Away With, blog.hubspot.com

Mobile/Local Marketing

• 57 Percent of Americans See a Mobile Ad at Least Once a Day, ClickZ
• Google Glass: Is G-Commerce Next?, www.getelastic.com
• JiWire: Almost 70% Used ‘Mobile Wallet’ in Q4, screenwerk.com
• Research into User Behavior is Pushing Mobile to New Levels of Maturity, Yahoo Advertising Blog
• Understanding the full value of mobile: adidas and RadioShack drive in-store traffic with mobile, Inside AdWords
• Viddy Updates Its Mobile Video App With 30-Second Videos, New Filters, And Discovery Tools, TechCrunch

Other Items

• Criminals target ecommerce, Internet Retailer
• Placed study reveals how Amazon is impacting brick-and-mortar retailers, www.geekwire.com

Social Media

• An Autopsy of a Dead Social Network, www.technologyreview.com
• For B2B SMBs, Twitter Gets the Best Social Leads, eMarketer
• Growing Your Brand With Pinterest Marketing, Avalaunch Media
• Hashtag Your Products on Instagram, www.practicalecommerce.com
• How to Establish a Strong Business Presence on LinkedIn, www.searchenginepeople.com
• LinkedIn: The Ugly Duckling of Social Media, Wall Street Journal
• Oreo, You’ve Done It Again, www.reputationmanagement.com
• Social Media Curation Guide, SEOmoz
• The Launch of CurationReports, CopyPress
• The Most Popular and Active News Brands on Instagram, www.adamsherk.com
• The Outcome of Social Business: An Adaptive Organization, www.sideraworks.com