Marketing Day: February 28, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Ads Go Mobile, But Advertisers Can’t Target That Way (Yet) Twitter is expanding its ad inventory with the announcement today that Promoted Tweets are coming soon to the official Twitter […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter Ads Go Mobile, But Advertisers Can’t Target That Way (Yet)
Twitter is expanding its ad inventory with the announcement today that Promoted Tweets are coming soon to the official Twitter apps on the iPhone and Android devices. They’re not, at this point, expanding to the iPad. But it’s logical to assume they’ll eventually make their way to the iPad as the fourth stage of Twitter’s […]
- Yahoo Joins Patent Wars, Says Facebook Is Infringing IP
You have to wonder whether Yahoo’s patent-saber rattling is a sincere effort to enforce its intellectual property or an admission about Yahoo’s competitive position relative to Facebook. After several years of turmoil, internal politics and a loss of talent the company is struggling to regain its place in the pantheon of top-tier internet companies. Reuters […]
- What Facebook Might Announce At fMC Tomorrow
Facebook and some of its biggest advertisers will gather tomorrow in New York City for the first fMC — Facebook’s conference for marketers. COO Sheryl Sandberg is one of several heavy-hitters from inside the company that will be speaking, and other guests from outside Facebook should be involved, as well. The event will include a […]
- Content Marketing Today: An All-Hands Enterprise
It used to be that adept optimization of your one or two platforms or environments – your .com and perhaps your blog — and the content and assets inhabiting those places — was enough of a day’s work to call yourself a Content Marketer. Properly tending to your SEO made you feel on top of […]
- Google+ Users Spend 3 Minutes Per Month There, ComScore Tells WSJ
With its users only spending an average of three minutes per month on the site, Google+ is a “virtual ghost town” compared to Facebook and other social networking sites. That’s how the Wall Street Journal characterizes Google’s social network while reporting new usage stats from comScore. According to comScore, Google+ users averaged only three minutes […]
- Google+ Badges Now For People, Not Just Brands & Pages
Any Google+ user can now have a badge promoting his/her account — not just brands/pages. That’s one of several updates that Google shared this afternoon on the Google+ Developers Blog. Any individual with a Google+ account can use this page to create and customize a badge/widget, and then get the code to add the badge […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 10 Content Ideas To Improve Organic Visibility
- Bing Webmaster Tools API Now Available
- Why Entity Search Will Be Controlled By Social Media
- 3 Design Catastrophes To Avoid & 1 Great SEO Solution For Multinational Website Homepages
Online Marketing News From Around The Web:
Affiliate Marketing
- Google to Reinstate Indie Affiliates, www.publishersweekly.com
Analytics
- Making Google Analytics even speedier, Google Analytics Blog
- Google Analytics Multi-Channel Funnel Tips from my #SearchFest Presentation, www.distilled.net
- How a Nonprofit Website Can Best Use Google Analytics, www.lunametrics.com
- Tracking Micro Conversions with Event Tracking for Improving SEO Campaigns, www.seobook.com
Blogs & Blogging
- Companies and PR Firms: Here’s the Golden Rule of Pitching Bloggers, www.mackcollier.com
- How to Give Your Blog A Conversational Tone, remarkablogger.com
- Why Your Email Subscriber Stats Are Lying to You, www.blogtyrant.com
Business Issues
- France Says Google Privacy Plan Likely Violates European Law, New York Times
- Google building ‘firewall’ between Android and Motorola after acquisition, www.theverge.com
- Google users ignore major privacy shakeup, Telegraph
- Groupon Acquires Travel Search Company Uptake, allthingsd.com
- Pinweel: Caterina Fake ‘interested’ in buying our trademark (exclusive), VentureBeat
Content Marketing
- Content Marketing Pulls Prospects In [Chart], Heidi Cohen
- IKEA Expands Content Marketing With Launch of YouTube Channel, www.contentmarketinginstitute.com
- The 10 Commandments of Content Marketing, contently.com
Conversion Optimization
- Week 2: Best of A/B Testing – Paychex, www.ioninteractive.com
Copywriting, Design & Usability
- 3 Psychological Triggers that Can Move Your Audience from Indifference to Desire, www.copyblogger.com
Display & Contextual Advertising
- AOL Ad Platform Customizes Display, MediaPost
- Check out your new image ads from the AdWords Display Ad Builder, adwords.blogspot.com
Email Marketing
- 24 More Small Business Email Marketing Applications, Small Business Trends
- 3 Mission Critical Reasons to Convert Fans and Followers into Email Subscribers, www.socialmediaexplorer.com
- 7 Email Marketing Fails and How to Avoid Them, www.portent.com
- Emails with Discounts Shared Most Often, www.emarketer.com
General Internet Marketing
- 92 Ways to Get (and Maximize) Press Coverage, www.seomoz.org
Local Marketing
- Reply’s Merchant Circle Relaunches; Heavier Consumer Focus, Less on Listings, networkedblogs.com
Mobile Marketing
- As Mobile Web’s Ad Potential Soars, Its Pricing Takes a Tumble, Ad Age
- Google: Mobile Website Click-To-Call Through the Roof, blog.kelseygroup.com
- The Other Ecosystem – Life on the Kindle Fire, www.clickz.com
Other Items
- Google Is Hiring Engineers To Test Its Self-Driving Cars, www.businessinsider.com
Reputation Management
- Managing your reputation online is a never-ending story, smartblogs.com
Search Marketing
- 4 Ways SMBs Can Get More From Their SEO, Small Business Trends
- Ultimate Guide to Inheriting PPC Accounts, PPC Hero
Social Media
- Daytona 500 Social Media: Fires, Drivers, ServiceMaster & Tide Seize the Moment!, www.pammarketingnut.com
- Even Sexy Brands Struggle With Low Engagement on Facebook, Ad Age
- From Cities to Resorts, Travel Marketers Flock to Pinterest, ClickZ
- Google’s arrogance exposed in Google+, MarketWatch
- Measuring Influence on Pinterest, Social Media Today
- Pinterest: No boys allowed? New pinning sites for men, www.washingtonpost.com
- The Early Bird’s Guide To Timeline On Facebook Pages, www.allfacebook.com
- The Secrets of Successful WordPress Sites with Joost de Valk, www.blueglass.com
- Why Google+ Is Stuck In Neutral, Forbes
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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