Marketing Day: February 27, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars
  Twitter has pulled the last holdout among the major U.S. television broadcasters into its Amplify program. ABC will commence its partnership with Twitter to coincide with the airing of the Academy Awards on Sunday, March 2. First reported by Variety, ten tweets first sent out from @TheAcademy Twitter account will be sponsored by Samsung Electronics […]
• Marketing Land Summit Preview: “Revolutionizing Decision Making: How The Analyst Will Take Over Business” By Humana’s Natalie Kortum
  The Marketing Land Digital Marketing Summit will give you a big picture look at the issues that will impact your marketing plans for this year and beyond. The new, day long program features keynote level, Ted-style solo presentations from industry visionaries representing search, social, content, email, display and more. The speakers we’ve invited are seasoned […]
• Tinder: Now Doing 750 Million Swipes & 10 Million Matches Per Day
  Hot dating app Tinder is doing 750 million “swipes” per day that lead to 10 million introductions, up from 5 million matches in December. The latest stats came from Tinder founder and CEO Sean Rad, speaking at Upfront Summit, an event focused on tech and VC happening in Los Angeles and Southern California. He also shared thoughts on […]
• Tumblr Appoints “Director Of Media,” Has Twitter Envy
  Facebook, Twitter and Google are all increasingly vying for TV and entertainment industry money. And the competition is intensifying. One example is Google muscling in on Twitter’s turf with American Idol voting last night. Yahoo’s Tumblr also wants in on the action. Yesterday Yahoo announced that it had appointed Sima Sistani “director of media.” Sistani had been […]
• Survey: Of Major Technologies, Social Media Is The Easiest To Give Up
  Based on a new survey of just over 1,000 US adults, the Pew Research Center has released findings commemorating the 25th anniversary of the web. Pew dates the founding of the web from the publication of Tim Berners-Lee’s seminal paper about a distributed network of computers and documents linked together by “hypertext.” However the “web” only truly […]
• 6 Things To Watch For Better Gmail Deliverability
  For most email marketers, reaching the inbox at Gmail is difficult, and trying to discover why emails aren’t reaching the inbox is downright confusing, if not nearly impossible. (Though Google is reportedly piloting a feedback loop program for email service providers (ESPs) that might help address this.) For now, Gmail’s Bulk Sender Guidelines offer general […]
• A Well Needed Change Will Simplify (& Revolutionize) Facebook Ad Campaigns
  Until today, Facebook campaigns consisted of two things: campaigns and ads. On March 4th, this will change to include another level, the ad set. This additional level of structure will have Facebook advertisers rejoicing as there will be a clear format for organization, tracking and administration within the core Facebook ad product. The problem with […]
• Study: Keep Subject Lines At 6 To 10 Words Or Try A Song Lyric To Lift Email Open Rates
  After analyzing more than 260 million emails across 540 retail email marketing campaigns, marketing analytics firm Retention Science found email subject lines kept at 6 to 10 words resulted in a 21 percent open rate. According to the study findings, while 6 to 10 word subject lines delivered the highest open rate, email subject lines […]
• Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?
  Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion compared to desktop based advertising at $27B. The ultimate force behind the growth in ad spend is the massive increase in mobile web usage and smartphone activity by consumers. In order for the market to […]
• Facebook, Google Get American Idol Partnerships, Take Aim At Twitter’s Second Screen Dominance
  Aiming to cover all its bases, and upend the current “second screen” hierarchy, FOX’s American Idol announced partnerships with Facebook and Google today to give AI fans new ways to interact with the show during the live finalist performances. Facebook will power real-time voting progress updates on-air during select live shows. Facebook’s on-air visuals will […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Search Marketing Expo (SMX) West Begins In 2 Weeks – Register Now!
• Someone Outranking You With Your Own Content? Use The New Google Scraper Report
• Google AdWords Smart Annotations Test Continues To Roll Out
• 3 Simple Messaging Changes That Can Mean Big PPC Bucks
• The Real Reason AdWords Isn’t Working For Many Small Businesses
• John Steinbeck Google Logo Showcases Author’s Work On His 112th Birthday
• Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization
• Live @ SMX West: Creating, Testing And Optimizing Paid Search Ads
• Baidu Posts 50 Pct. Revenue Growth But Shy Of Investor Hopes

Online Marketing News From Around The Web:

Affiliate Marketing

• How to Use Torrents to Spread Your Brand (and Affiliate Offers), www.affiliateprograms.com
• Switching From Search and PPC to Cost Per Acquisition, performancein.com
• When Affiliates Disguise Behind Sub-Affiliate Networks and Platforms, Affiliate Marketing Blog
• Why we should ditch the ‘affiliate’ in affiliate marketing, The Next Web

Analytics

• Improving URLs Through Content Grouping in Google Analytics, Luna Metrics

Blogs & Blogging

• 3 Steps to Identify Blog Topics that are Relevant to Your Audience, moz.com
• 6 Tips for Wooing Customers with an Enchanting Business Blog, KISS Metrics
• How to Blog Effectively When You’re Feeling Overwhelmed, ProBlogger
• Real Reasons Bloggers Flop & How to Use Failure to Fuel Your Comeback, www.blogherald.com

Business Issues

• It’s official: Google Barge moving to Stockton, CNET
• Mountain View: City Council inks deal with Google for new Wi-Fi network, Mercury News
• Salesforce.com beats Q4 targets, ended FY2014 with $4.07B in revenue, www.zdnet.com
• YouTube is the world’s biggest music streaming service, says Spotify, GigaOM

Content Marketing

• 3 Ways Content Marketing Can Improve Donor Retention Rates, Content Marketing Institute

Conversion Optimization

• 8 Easily Avoidable Mistakes That Will Ruin Your Landing Page Tests, Crazy Egg
• Why These 5 Ugly Designs Convert Beautifully, Unbounce

Copywriting, Design & Usability

• Making Embedded Content Work In Responsive Design, Smashing Magazine
• Responsive, adaptive, mobile or native? What’s the best option?, eConsultancy

Display & Contextual Advertising

• Facebook & Ad Sets: The Beginning, PPC Hero
• On Facebook, should native ads be made by the natives?, Inside Facebook
• Using Facebook Custom Audiences For Untapped Social Remarketing, www.seerinteractive.com

Domaining

• Cybersquatters Rush To Claim Brands In The New GTLD Territories, Forbes
• Domain Search – Kicking Ass and Taking (Domain) Names, blog.domaintools.com
• Marchex’s Archeo Clarifies 4th Q Sales, The Domains
• Whisky.com domain name sells for $3.1 million, Domain Name Wire

E-Commerce

• 4 Mistakes to Avoid with Ecommerce Customer Data, Practical E-Commerce
• J.C. Penney’s web sales rise 26% in Q4, Internet Retailer

Email Marketing

• Experian Marketing Services shows email volume increased more than 11 percent in Q4 2013, PR Newswire

General Internet Marketing

• 6 Questions to Find & Claim Your Brand Voice, Overit

Internet Marketing Industry

• New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics, Convince and Convert

Mobile/Local Marketing

• Google And Android Have Won Mobile World Congress By Default, Forbes
• Swrve Finds 0.15% of Mobile Gamers Contribute 50% of All In-Game Revenue, PR Newswire
• The Game-Changing Nature of Beacons, uxmag.com

Other Items

• Report: British spy agency collected millions of Yahoo users’ images, Los Angeles Times

Social Media

• 5 Inspiringly Beautiful Brands on Instagram, nitrogr.am
• Predicting the Oscars 2014 using Social Media, www.minttwist.com
• Social Networks can be More than Just a “Like”, uxmag.com
• Trolling Oldies: Retirees Take to Reddit, www.vocativ.com

Video

• Does Google Need Help with Helpouts?, Screenwerk
• Has Instagram really killed Vine?, eConsultancy

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.