Marketing Day: February 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It
  There’s a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns. On one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number that’s expected to surpass PC/desktop opens by the end of the year. […]
• Billboard 100 & Nielsen TV Ratings Start To Catch Up With The Online Reality
  In an acknowledgement of the evolution of how and where we consume entertainment, Nielsen and Billboard have both begun factoring streaming figures into their results. The New York Times reports that, as of this week, YouTube plays will be part of  The Billboard Hot 100 formula. We can thank the phenomenal viral success of Baauer’s […]
• WSJ: Google Developing Touchscreen Chromebooks [Updated]
  Here’s more stuff for Google to sell through its forthcoming retail stores: touchscreen Chromebooks. The Wall Street Journal is reporting that Google and unnamed hardware partners are developing new Chromebooks with touchscreens: Google Inc. has developed the first touchscreen laptops powered by its Chrome operating system to be sold later this year, according to people […]
• How To Maximize Facebook’s Recent Link Upgrade
  There are few things that instill more fear into social media marketers than being required to drive organic traffic to a site, campaign, or even a Facebook tab via Facebook. Facebook’s strong suit has never been click-throughs. As a result, social media marketers have done everything in their power to boost the presence of links. […]
• Pinterest Lands Another $200 Million In Funding
  Pinterest has secured another round of funding, this one to the tune of $200 million. It values the image-based social network at $2.5 billion. AllThingsD broke the news this afternoon, and received this confirmation statement from Pinterest CEO Ben Silbermann: “Our focus is on helping millions of people discover things they love and get inspiration […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• How Account Quality Score Can Guide AdWords Optimization
• AdWords Enhanced Campaigns: New Bidding Tools Announced
• Bing Improves Search Auto Suggestions: Now Faster & Better
• New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files
• Live @ SMX West: Inside Google’s Game-Changing Knowledge Graph

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Marketing Tactics Every Beginner Should Know, www.amnavigator.com
• How to Build an Affiliate Website Google Doesn’t Hate, www.wolf-howl.com

Analytics

• ‘Funnels’ help an e-retailer learn more about its online marketing, Internet Retailer
• Progressive, Allstate, Traveler’s Bank on Big Data to Drive New Business, Wall Street Journal

Blogs & Blogging

• My Experiences With Quality Content Writing, www.simpleseogroup.com

Business Issues

• Eric Schmidt Told Chuck Schumer That Google Gets More Productivity Per Worker In NYC Than Mountain View, betabeat.com
• Yahoo’s latest attempt to reinvent the portal is too little and too late, GigaOM
• Facebook puts old photos on ice, CNET
• Google Glass patent application gets really technical, CNET
• Google Looks to Make Its Computer Glasses Stylish, New York Times
• How Yahoo’s New Homepage Will Make Yahoo More Money, www.theatlanticwire.com
• LivingSocial Blasts Report Of Debt Round, Business Insider
• Saverin on the Future of Facebook, Wall Street Journal

Content Marketing

• Hiring Ex-Reporters: 6 Qualifiers for Content Marketers, contentmarketinginstitute.com
• The Content Crash, www.twistimage.com
• The Key to Creating Content That Resonates Online, www.mackcollier.com

Copywriting, Design & Usability

• You are a writer, www.seocopywriting.com

Display & Contextual Advertising

• AdRoll Warns Against Betting Too Heavily On Facebook’s Ad Exchange, TechCrunch
• Publishers: Here’s Why Your Display Ads Are Getting Trounced By Social and Search, Ad Age

Domaining

• 25 More End User Domain Sales, domainnamewire.com

Email Marketing

• eCampus.com achieves a near-perfect e-mail delivery rate, Internet Retailer

General Internet Marketing

• Not Your Father’s Digital Marketing Strategy, overit.com

Internet Marketing Industry

• Influencer Series: Why It’s a Good Time to Be an SMB Marketer, Salesforce

Mobile/Local Marketing

• Ad-titan Google blocks Adblock Plus in Android security tweak, The Register
• Is Google Glass a Smartphone Killer?, AdWeek

Other Items

• Mark Zuckerberg and Sergey Brin Cut Big Checks to Reward ‘Extending Human Life’, betabeat.com
• Americans Lose Nearly a Full Day per Year Waiting for Web Pages to Load, msnblog.msn.com
• comScore Releases January 2013 U.S. Online Video Rankings, comScore
• Look Smarter, www.theatlantic.com

Social Media

• Marketers Use Social Media Data to Drive Campaigns, eMarketer
• The Art of Writing Great Facebook Status Updates, www.quicksprout.com
• What Is The Secret Of Effective Page Posts?, MediaPost