Marketing Day: February 18, 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Ecommerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android Marketing analytics firm Custora says US ecommerce sales were up eight percent this January over January […]
Matt McGee on February 18, 2014 at 5:00 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Ecommerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android
Marketing analytics firm Custora says US ecommerce sales were up eight percent this January over January 2013. While combined offline and online transactions were down 0.4 percent last month compared to a year ago, Custora claims January was a strong month for ecommerce, with a 6 percent increase in traffic to ecommerce stores. Based on […] - The Inside Scoop From An Ad Agency Search Pro: 5 Questions With Lowe Campbell Ewald’s SEO Manager
The world of ad agencies has come a long way since Mad Men’s Don Draper was running things. To be considered a full service agency today, social and search teams are now integral to an agency’s overall offerings. Hillary Glaser serves as Lowe Campbell Ewald’s SEO Manager, an ad agency that defines itself as a, […] - Mentors, Colleagues & New Friends: You’ll Make Invaluable Connections At SMX West
We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking […] - The Slipperiest Search Campaign Ever
There are a lot slick opportunities out there in search marketing. The wheels of progress have never been greasier. Yep, since people first started paying to be included in search results, a lot of smooth transactions have taken place. Yet, for a whole lot of good reasons, search lacks certain criteria for brand building. Over […] - Content Strategy Gets Tactical: Establishing The Content Workflow
Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many components. Your first steps in putting together a content strategy include determining the goals, developing personas, analyzing content needs, and designating someone to serve in an editorial leadership capacity. From there, you’ll want to establish […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Search Marketing Expo – SMX West, March 11-13 In San Jose, CA. Register Now!
- Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager
- Bing Adds Three New Apps For Windows Phones: Travel, Food & Drink and Health & Fitness
- Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight
- Aviate Is Yahoo’s Answer To Google Now (And More)
- Out Of Beta: Google Shopping Campaigns For PLAs Now Available Globally
- Mentors, Colleagues & New Friends: You’ll Make Invaluable Connections At SMX West
- 5 Tips For Working With A PR Firm To Build Links
- Live @ SMX West: Earning Links, Not Building Links
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
- Google Tag Manager Disaster Recovery Guide, Luna Metrics
- How to Get Your Keyword Data from Google Analytics Part 2: Landing Page Report & Geo Summary Report, KISS Metrics
- Universal Analytics: The Benefits and How to Upgrade, www.seerinteractive.com
Blogs & Blogging
- 5 SEO Tips for Bloggers, www.jeffbullas.com
- 6 WordPress Plugins That Ensure Your Posts Look Good When Shared on Social Media, Social Media Examiner
- Aesop Story Engine Now Available On WordPress.org, wptavern.com
- How One Blog Post Generated $2 Million Sales, Heidi Cohen
Business Issues
- Apple Manager Mystique Tempts Google in Search for Talent, Bloomberg
- Facebook Home isn’t dead yet & more surprises from engineering director Jocelyn Goldfein, VentureBeat
- Google to ink massive lease deal with Related, nypost.com
- Google To Take Over San Francisco Space For Engineers Who Don’t Want To Commute To Silicon Valley, Business Insider
- Meet The Woman Behind One Of Facebook’s Fastest-Growing And Most Lucrative New Businesses, www.buzzfeed.com
Content Marketing
- Content Marketing With Real-World Events: Pros, Cons, Examples and Best Practices, Online Marketing Blog
- Ten reasons why brands should be investing more in content marketing this year, www.thedrum.com
- Why Getting Recognition for Your Content Marketing Is so Critical, Content Marketing Institute
Copywriting, Design & Usability
- 4 Ways Bad UX is Hurting your SEO, usabilitygeek.com
- 7 Tips for Writing Effective Short Copy, Crazy Egg
- A Great Website Gives Visitors What They Came For, www.internetmarketingninjas.com
- A Type Design Brief: What Is In It, And Why Does It Matter?, Smashing Magazine
- Usability Tip: No Dead-Ends, Please, uxmag.com
Display & Contextual Advertising
- 4 Big Publishers that are Getting into Native Advertising, CopyPress
- Facebook Streamlines Billing For Advertisers, All Facebook
Domaining
- JD.com: Was it Acquired for $5 Million USD?, DomainInvesting.com
- Sedo sold $70.5 million worth of domain domains last year, 53% were .com, Domain Name Wire
Ecommerce
- New Ecommerce Platform Claims Better Performance, Development, Practical Ecommerce
- Personalization bumps up Lenovo’s web site conversions by more than 40%, Internet Retailer
Email Marketing
- 5 Questions Nonprofits Should Ask Before Sending Their Email Newsletter, blogs.constantcontact.com
General Internet Marketing
- Defining the Customer Experience: The Rise of the CXO, Part 1, Silverpop
- Why most marketing campaigns fail and how yours can succeed, Web Analytics World
Internet Marketing Industry
- comScore and Acxiom to Make Real-Time Multi-Channel Marketing Measurement a Reality, comScore
- Socialbakers Announces $26M Funding Round to Accelerate Product Innovation and Client Support | Social Media Statistics & Metrics, Social Bakers
Mobile/Local Marketing
- 3 Key Trends That Are Transforming Local Online Marketing, streetfightmag.com
- Kochava unveils updated mobile app attribution platform, www.insidemobileapps.com
- New consumer study finds that, with apps such as Whatsapp and Kik Messenger, 15 percent of smartphone users prefer direct messaging over social media, PR Newswire
Other Items
- Power to the people: Introducing better ways to compose mail and view contacts, yahoomail.tumblr.com
- Whatever happened to the IPv4 address crisis? , news.idg.no
Social Media
- Brands Embrace Facebook ‘Look Back’ Parodies, Contently
- Facebook Testing ‘Subscribe On YouTube’ Links?, All Facebook
- How Converse uses social media: Facebook, Pinterest, Google+, Vine, Instagram and Twitter, eConsultancy
- Reality check: No, Upworthy’s traffic didn’t get crushed by Facebook’s algorithm change, gigaom.com
- Secret revealed: inside the most scandalous social network, The Verge
- Twitter For Ecommerce: How To Gain Followers And Make Money, www.koozai.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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