Marketing Day: February 13, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Twitter Extends Offline Sales Impact Reporting To U.S. Automotive Advertisers

  In conjunction with its data partner Datalogix and automotive insights firm Polk, Twitter announced today that automotive advertisers in the U.S. will be able to measure the offline sales impact of their Promoted and organic tweets. The company first introduced offline sales impact reporting for the consumer packaged goods (CPG) sector last August. For the […]

• No Budget for SMX West? Attend Learn With Google, Sessions, Keynotes & More with a Free Expo+ Pass

  Attend sessions on internet and search engine marketing from Google, Covario, Page One Power and Stone Temple Consulting. Meet leading solution providers. Participate in SMX Theater presentations and network with your peers. All for FREE – as long as you pre-register for an SMX West Expo+ Pass by March 10. Don’t delay! Here’s everything you […]

• Marketers: The Busier Things Are, The Less You Should Be Testing

  Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of testing a new design on the company website. You set up the test with your testing platform, making sure that visitors are randomly assigned to the old and new experiences. A few days later, […]

• Alex And Ani Begins Full iBeacon Rollout To Track Visitors In Its Retail Stores

  You may or may not have noticed the Alex and Ani Super Bowl commercial but it was effective (see below). Now the company is in the news again with the first full retail rollout of iBeacon (Bluetooth) indoor location technology in all 40 of its stores nationwide. While others are testing indoor location, no other retailer has […]

• Grow In-Store Visits From Smartphones For Better Traffic From Google Mobile

  We know 2013 was the year that Google finally started to improve the smartphone search experience, warning webmasters and marketers about things that make a site less usable for smartphone users — like Flash, faulty redirects, slow loading pages and so on. I know sites can be difficult for mobile searchers to use, regardless […]

• As Microsoft Figures Out Next Mobile Move Apple, Android Grabs 94 Percent Of Smartphone Market

  According to hardware tracking firm IDC, ”Android and iOS accounted for 95.7 percent of all smartphone shipments in the fourth quarter of 2013, and for 93.8 percent of all smartphone shipments for the year.” Yet Windows Phone wasn’t entirely shut out. On a percentage basis, Windows Phones grew more than other platforms. But in real handset […]

• Beyond Social: The Benefits To Google+ For Business

  Working for an online marketing company that specializes in search engine optimization for small businesses means that Google pretty much runs my life. Our email is Google. Our documents are in Google Drive. Our lives revolve around keeping up with Google algorithm changes and Google+ Local’s latest and greatest ideas affecting our clients. Because we […]

• Big & Small Businesses Use Most Of The Same Marketing Technologies … With This One Exception

  When it comes to the use of marketing technologies, enterprise-level companies and small businesses have a lot more in common than you might think. In our Marketing Land 2014 Marketing Technology Survey, more than 90 percent of SMBs and enterprise companies said they use analytics software. More than 70 percent of both groups use email […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!
• No Budget for SMX West? Attend Learn With Google, Sessions, Keynotes & More with a Free Expo+ Pass
• Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets
• Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages
• Will 11th Hour Objections Derail The Google-EU Antitrust Settlement?
• Why “Big Data” Won’t Win You The Battle For Online Revenue
• Live @ SMX West: Extreme Excel Excellence

Online Marketing News From Around The Web:

Affiliate Marketing

• In Depth: Australia – Affiliate Marketing Unveiled, performancein.com

Analytics

• Getting Started with Google Analytics Content Groups, SwellPath
• Tracking Your Offline Content Marketing In Google Analytics, www.koozai.com

Blogs & Blogging

• How To Write A Great Blog Post, Search Engine People
• Would You Use An Offline WordPress Editor?, wptavern.com

Business Issues

• Android’s ‘Open’ System Has Limits, Wall Street Journal
• Secret Ties in Google’s "Open" Android, www.benedelman.org

Content Marketing

• The New iPhone Feature That Could Change Your Mobile Content Strategy, Content Marketing Institute

Conversion Optimization

• Are You a Victim of Your Own A/B Test’s Deception?, KISS Metrics
• How To Do A/B Split Testing on Low Traffic Sites, visualwebsiteoptimizer.com

Display & Contextual Advertising

• 5 Tools Merchants Can Use to Serve Targeted Promotional Offers on Twitter, streetfightmag.com
• How to Improve Direct Response Facebook Advertising, performancein.com

Domaining

• Frank Schilling’s Toilet Paper test and 2 other tests for new TLDs, Domain Name Wire

E-Commerce

• How to Save Your Cart from Abandonment, CopyPress

Email Marketing

• 8 Ways To Keep Your Email Engagement Alive & Lucrative, ConversionXL
• Is This The Future Of Your Email Marketing Campaigns?, Crazy Egg

General Internet Marketing

• 10 New Examples of Marketing So Useful, You’d Pay For It, blog.marketo.com
• Email subject lines, video, social media, oh my!, myemma.com
• Valentine’s Day Inspiration for Great Marketing Relationships, Silverpop

Internet Marketing Industry

• Socialbakers Analytics Now Features Enhanced Facebook Insights, Social Bakers

Mobile/Local Marketing

• 2013 in Review: How App Downloads and Marketing Costs Have Ebbed and Flowed, www.fiksu.com
• Kenshoo Unveils New Mobile App for Monitoring Digital Marketing Activity, www.kenshoo.com
• LiveDeal Inc. Launches livedeal.com in New York City, Market Wired

Other Items

• Tech Companies Push for Greater Wi-Fi Access, Wall Street Journal

Reputation Management

• Reputation Management Dilemma – The Review From Hell, Mike Blumenthal

Social Media

• 4 Things Facebook Should Do to Win Back Teens, Wired
• 5 Valentine’s Day Social Media Campaigns We Love, Avalaunch Media
• A Useful Framework for Social Media “Engagements”, Web Analytics Demystified
• Eight awesome social campaigns from Starbucks, eConsultancy
• Facebook Expands Profile Gender Options Beyond Male and Female, recode.net
• How Klout Can Guide Your Online Marketing Strategy, MarketingProfs
• KLM Royal Dutch Airlines Introduces Payment Via Twitter And Facebook, Media Bistro
• Social Engagement Metrics That Matter – Measuring, Tracking, and Reporting FTW, moz.com
• Stop failing on Facebook: 8 ways to rake in the real estate leads, www.inman.com
• Top 10 Things to Avoid in Social Marketing, Social Bakers
• Twitter’s latest profile redesign highlights its struggle to balance accessibility with simplicity, The Next Web

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.