Marketing Day: Facebook tests AR ads, voice and graphical users, email results & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook testing AR ads in the News Feed & new tool to help brands create video ads
  Jul 10, 2018 by Amy Gesenhues
  Facebook has been testing AR ads with a select number of brands and says it is expanding the ad product to more advertisers later this summer.
• Want real email results? Stop focusing on the open rate
  Jul 10, 2018 by Ryan Phelan
  Contributor Ryan Phelan explains how painting a picture of your customer over time — using email engagement data — can yield significant results.
• Voice user interfaces will work together with graphical user interfaces
  Jul 10, 2018 by Barry Levine
  So say two design experts in the emerging field of VUI design and development.
• Report: Most consumers think companies aren’t doing enough to protect their data
  Jul 10, 2018 by Robin Kurzer
  A majority of consumers surveyed also say that the US government should get involved by mandating stricter privacy and security standards.
• Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey
  Jul 9, 2018 by Rex Briggs
  Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing on a handful of television networks.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines
  Jul 10, 2018 by Robin Kurzer
  MRC’s updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are “never appropriate” for their programmatic ads.

Online Marketing News From Around The Web:

• ‘It’s a learning curve’: Marketers scramble to dodge GDPR liability, Digiday
• 5 Ways Lead Gen Marketers Can Use Facebook’s New Feature to Spy on Competition, Adstage
• Building a better news experience on YouTube, together, YouTube
• Connect with Your Supporters Using the 7 Elements of Nonprofit Email Design, Constant Contact
• Instagram officially introduces the Question Sticker, 9 to 5 Google
• Top 5 Takeaways from VidCon 2018, Tubular Insights

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.