Marketing Day: Facebook takes a back seat, YouTube app, Snapcash goes & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Marketing Day Header V2 MdayHere’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%
    Jul 24, 2018 by Amy Gesenhues
    Ad spend on Instagram grew four times that of Facebook year over year, while YouTube advertisers spent nearly triple what they did last year.
  • Compare the top marketing automation tools and platforms
    Jul 24, 2018 by Digital Marketing Depot
    The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. It addresses the following questions: What factors are driving B2B marketing automation platform use?
  • YouTube app adds new time well spent options, including a break reminder
    Jul 24, 2018 by Amy Gesenhues
    After making it possible to set a timer on the YouTube Kids app, the company has launched a similar feature on its main app.
  • Apple Maps takes a step in the right direction
    Jul 24, 2018 by Adam Dorfman
    Keep your business listings on Google Maps updated, says contributor Adam Dorfman — and don’t overlook doing the same on Apple Maps. Here’s a look at the new and improved Apple Maps and its features.
  • Snapchat to shutter Snapcash August 30
    Jul 24, 2018 by Amy Gesenhues
    The feature allowed users to send payments to other users via the app.
  • Hurry, lowest rates for MarTech won’t be around for long!
    Jul 24, 2018 by Marketing Land
    The MarTech® Conference is coming to Boston October 1-3. If you’re planning to attend, do yourself a favor: Register by Saturday and save a cool $450 on your All Access pass. This incredible discount expires this week, so don’t miss your chance. See what’s in store for you: Psst… Need budget approval? We’ve made it […]

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Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Debra Mastaler
Contributor
Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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