MarTech » Marketing management » Marketing Day: December 5, 2012

Marketing Day: December 5, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Tries To Shed Kafka-esque Image By Working With AdSense Publishers Around Invalid Clicks Working with Google to deal with alleged policy violations can sometimes be Kafkaesque for AdSense publishers, with […]

Matt McGee on December 5, 2012 at 5:03 pm | Reading time: 5 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Google Tries To Shed Kafka-esque Image By Working With AdSense Publishers Around Invalid Clicks
Working with Google to deal with alleged policy violations can sometimes be Kafkaesque for AdSense publishers, with accusations of invalid activity coming down from on high with little explanation or understanding. In acknowledgment of this history, Google says it is undertaking to be more proactive and positive in its dealings with publisher partners regarding click […]
Touché! Instagram Starts Pulling Its Images From Twitter
You’ll be excused if you think the social media platform battles are starting to look like something you’d see on Romper Room. The latest step in this back-and-forth is Instagram’s decision to prevent its images from showing properly on Twitter’s website and clients. At the LeWeb conference today, Instagram CEO Kevin Systrom confirmed the move […]
YouTube Updates iOS App Adding iPad & iPhone 5 Support
YouTube announced they have updated the iOS app they launched a couple months ago in response to Apple dropping the native YouTube app. The update brings the much requested iPad user interface support to the app, it also gives iPhone 5 users support as well. So it fills the full iPad screen as well as […]
Email Design Tip: The Fold & Your Call To Action
Presentation is everything, they say. And this is especially true on the Internet, when your prospective customers can’t physically handle your products or talk to you in person. What your readers see in the email you send (its layout and design) significantly impacts how they react to it; namely, whether or not they respond in […]
Facebook’s $20 Million Sponsored Story Settlement Has Been Approved By Judge
Its looking like Facebook will be a few million lighter after a California judge gave a preliminary approval of a 20 million dollar settlement stemming from Sponsored Story ads. When launched, the Sponsored Story ads didn’t protect user privacy adequately, which outraged a handful of users as they were unable to opt-out of the program. The Mercury News […]