Marketing Day: December 5, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Google Tries To Shed Kafka-esque Image By Working With AdSense Publishers Around Invalid Clicks

  Working with Google to deal with alleged policy violations can sometimes be Kafkaesque for AdSense publishers, with accusations of invalid activity coming down from on high with little explanation or understanding. In acknowledgment of this history, Google says it is undertaking to be more proactive and positive in its dealings with publisher partners regarding click […]

• Touché! Instagram Starts Pulling Its Images From Twitter

  You’ll be excused if you think the social media platform battles are starting to look like something you’d see on Romper Room. The latest step in this back-and-forth is Instagram’s decision to prevent its images from showing properly on Twitter’s website and clients. At the LeWeb conference today, Instagram CEO Kevin Systrom confirmed the move […]

• YouTube Updates iOS App Adding iPad & iPhone 5 Support

  YouTube announced they have updated the iOS app they launched a couple months ago in response to Apple dropping the native YouTube app. The update brings the much requested iPad user interface support to the app, it also gives iPhone 5 users support as well. So it fills the full iPad screen as well as […]

• Email Design Tip: The Fold & Your Call To Action

  Presentation is everything, they say. And this is especially true on the Internet, when your prospective customers can’t physically handle your products or talk to you in person. What your readers see in the email you send (its layout and design) significantly impacts how they react to it; namely, whether or not they respond in […]

• Facebook’s $20 Million Sponsored Story Settlement Has Been Approved By Judge

  Its looking like Facebook will be a few million lighter after a California judge gave a preliminary approval of a 20 million dollar settlement stemming from Sponsored Story ads. When launched, the Sponsored Story ads didn’t protect user privacy adequately, which outraged a handful of users as they were unable to opt-out of the program. The Mercury News […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• AdSense Text Ads Get Biggest Makeover In Recent Memory
• Just Testing: Google Users May See Up To A Dozen Experiments
• Google’s Local Knowledge Graph Carousel Finds Its Way On Tablets
• Game-Changing SEO & Paid Search Tactics from Search Engine Land; Best Rates Available Now for SMX West
• 3 “Big” Web Enhancements B2B SEO’s Should Budget For In 2013
• KickVox Takes Aim At “10 Blue Links” With New Visual Mobile Search App
• Ask’s New App Search To Be Powered By Quixey

Online Marketing News From Around The Web:

Analytics

• Event Tracking Naming Strategy, www.seerinteractive.com
• Google Analytics for Lead Generation in 2013 and Beyond (Part 1), www.jeffalytics.com

Blogs & Blogging

• 9.5 Reasons Your Content Calendar is Your Blogging Life Jacket, www.business2community.com
• A Rant on Why I Disagree with so many Blogging and Content Marketing Experts, www.thesaleslion.com

Business Issues

• Yahoo sees several flaws in $2.7 bln Mexico ruling-source, Reuters
• Facebook to replace Infosys as part of the NASDAQ 100 Index on December 12th, thenextweb.com
• Twitter Changes Position On Eve of Discovery Battle in Firehose Restraining Order Case with PeopleBrowsr, blog.kred.com
• Yahoo Exec Reses Joins Alibaba Board, All Things D

Content Marketing

• 8 brands that broke the viral video rules and won big, www.ragan.com
• 6 content marketing lessons from Victoria’s Secret Fashion Show, raventools.com
• Better Content Marketing Titles | 10-Point Checklist, contentmarketinginstitute.com
• How to Keep Content Thieves from Stealing Your Work, KISS Metrics
• Understanding Google Author Rank & How to Use it in Content Marketing, contentverve.com

Copywriting, Design & Usability

• Best web and mobile product design books, www.freshtilledsoil.com
• Responsive Responsive Design, 24ways.org
• Why Don’t People Just … ?, uxmas.com

Email Marketing

• Email Marketing: Questions about subject line length, differentiating alert emails, and multivariate testing, www.marketingexperiments.com

Mobile/Local Marketing

• Tablet Size Can Shape Its Use, eMarketer

Other Items

• Introducing Zite 2.0, blog.zite.com

Reputation Management

• 3 Vital Tools for Online Reputation Management, www.jeffbullas.com
• Online Reputation Management Strategy, www.seobook.com

Social Media

• Can We All Agree That LinkedIn Endorsements Are Meaningless?, www.thesearchagents.com
• 4 Huge Brands That Still Aren’t on Social Media, Mashable
• 6 Ways To Make Your Facebook Page Stand Out, allfacebook.com
• 7 Key Ways to Optimize Facebook Fan Page SEO (along with Mozinar Q&A), www.seomoz.org
• 9 Actionable Ways To Prove & Track Your Social Media, www.techipedia.com
• Facebook Allows Users To Create Repeat Events, Auto-Fills Details, allfacebook.com
• Facebook snubs ‘Subscribe’ button in favor of Twitter-esque ‘Follow’ on all profile pages, www.theverge.com
• See Trends for 100 more cities, Twitter Blog
• Social media marketing secrets from your local pub, www.imediaconnection.com
• The @urbandictionary account grows daily followers 6.5x by implementing the Follow Button, dev.twitter.com
• The Secret to Social Media Fatigue, outspokenmedia.com