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Marketing Day: December 4, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How Viral Is Ron Burgundy: The Top 20 Most Shared Anchorman Videos Ron Burgundy is showing up everywhere in anticipation of Anchorman 2′s December 18 release. Last weekend, Will Ferrell’s Anchorman […]

Matt McGee on December 4, 2013 at 5:01 pm | Reading time: 8 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

How Viral Is Ron Burgundy: The Top 20 Most Shared Anchorman Videos
Ron Burgundy is showing up everywhere in anticipation of Anchorman 2′s December 18 release. Last weekend, Will Ferrell’s Anchorman 2 character visited the news desk of a local newscast in Bismarck, North Dakota, and on Monday night he made an appearance in Winnipeg to cover Roar of the Rings, Canada’s biggest curling event of the […]
Facebook Most Used Mobile App, Google App 10th
Consumer Intelligence Research Partners (CIRP) has released US-based survey data about most frequently used mobile apps and top app publishers. Consistent with comScore data, CIRP found that Facebook was the leading and most frequently used mobile app. The firm asked mobile users to identify their “three most frequently used [mobile phone] apps.” Facebook had four […]
Burger King’s 64 YouTube Ads Turn Pre-Roll On Its Head With A Laugh
Brands love YouTube pre-roll ads for reaching target audiences at scale. The young males Burger King wants to reach, however, hate those ads. So, Colenso BBDO and Burger King chose to make 64 highly customized ads written for each type of video favored by the young male demo Burger King wants to reach — comedy, […]
Report: More Than 70 Percent Of Apple Users Now On iOS 7
Apple users tend to be dutiful about updating their operating systems. But considering what a radical change it is from iOS 6 it’s striking that iOS 7 adoption has now crossed the 70 percent threshold in North America according to Chitika. Adoption on the iPhone has been slightly higher than on the iPad. Based on […]
The Future Of Internet Sales Tax: What’s Next After The Supreme Court’s Denial Of Amazon, Overstock Appeals?
This week, the Supreme Court declined to hear appeals filed by Amazon and Overstock.com that challenged the ability of states to collect sales tax on items sold online by out-of-state retailers. The appeals stem from New York’s passing of what has become known as the “Amazon Tax,” which expands the definition of nexus to include […]
Marketing Technologists Are The Secret Weapon Of Conversion Optimization
I’ve been working in the conversion optimization space for over seven years. (My company offers a software platform for creating and testing app-like, conversion-oriented landing pages and microsites.) While I am continually amazed by the innovative tactical ideas that people working in conversion optimization invent, regular readers of my column may note that I tend […]
8 Often-Overlooked Opportunities To Authentically Thank Your Customers
First impressions are important. We all know that. Marketers spend a great deal of time on improving that first impression. They build beautiful websites, gorgeous campaigns, and pick their words specifically to capture interest that very first time a consumer finds them. But what about after they convert? Are you spending as much time improving […]
ComScore: Cyber Monday Desktop Sales Hit $1.735 Billion, Confirming Biggest Online Shopping Day Ever
Yesterday’s comScore Cyber Monday report confirmed this year’s online shopping numbers represented the biggest Cyber Monday on record, generating $1.735 billion in desktop sales. As previous reports showed, this record-breaking day was an 18 percent increase over 2012′s Cyber Monday spend. According to comScore, US retail ecommerce spending for the first 32-days of this November-December […]
VIDEO: Boston Celtics’ Peter Stringer Keynotes SMX Social Media Marketing
Having millions of fans and followers on social media sounds like every marketer’s dream, but when you’re talking about a rabid group of sports fans that can turn against you when the team isn’t winning, it can be both a blessing and a curse. That was one of the topics that I had the pleasure […]
Report: Top 3 Video Ads Of 2013 Earned Nearly 50 Times More Shares Than Top Ads Of 2006
According to video marketing firm Unruly, the top three video ads of 2006 earned a combined 244,395 shares. This year, the company says Dove’s “Real Beauty Sketches,” GEICO’s “Hump Day,” and Evian’s “Baby and Me” video ads have generated a total of 11.6 million shares, representing 47.5 times more shares than the top three ads […]