Marketing Day: December 4, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• How Viral Is Ron Burgundy: The Top 20 Most Shared Anchorman Videos
  Ron Burgundy is showing up everywhere in anticipation of Anchorman 2′s December 18 release. Last weekend, Will Ferrell’s Anchorman 2 character visited the news desk of a local newscast in Bismarck, North Dakota, and on Monday night he made an appearance in Winnipeg to cover Roar of the Rings, Canada’s biggest curling event of the […]
• Facebook Most Used Mobile App, Google App 10th
  Consumer Intelligence Research Partners (CIRP) has released US-based survey data about most frequently used mobile apps and top app publishers. Consistent with comScore data, CIRP found that Facebook was the leading and most frequently used mobile app. The firm asked mobile users to identify their “three most frequently used [mobile phone] apps.” Facebook had four […]
• Burger King’s 64 YouTube Ads Turn Pre-Roll On Its Head With A Laugh
  Brands love YouTube pre-roll ads for reaching target audiences at scale. The young males Burger King wants to reach, however, hate those ads. So, Colenso BBDO and Burger King chose to make 64 highly customized ads written for each type of video favored by the young male demo Burger King wants to reach — comedy, […]
• Report: More Than 70 Percent Of Apple Users Now On iOS 7
  Apple users tend to be dutiful about updating their operating systems. But considering what a radical change it is from iOS 6 it’s striking that iOS 7 adoption has now crossed the 70 percent threshold in North America according to Chitika. Adoption on the iPhone has been slightly higher than on the iPad. Based on […]
• The Future Of Internet Sales Tax: What’s Next After The Supreme Court’s Denial Of Amazon, Overstock Appeals?
  This week, the Supreme Court declined to hear appeals filed by Amazon and Overstock.com that challenged the ability of states to collect sales tax on items sold online by out-of-state retailers. The appeals stem from New York’s passing of what has become known as the “Amazon Tax,” which expands the definition of nexus to include […]
• Marketing Technologists Are The Secret Weapon Of Conversion Optimization
  I’ve been working in the conversion optimization space for over seven years. (My company offers a software platform for creating and testing app-like, conversion-oriented landing pages and microsites.) While I am continually amazed by the innovative tactical ideas that people working in conversion optimization invent, regular readers of my column may note that I tend […]
• 8 Often-Overlooked Opportunities To Authentically Thank Your Customers
  First impressions are important. We all know that. Marketers spend a great deal of time on improving that first impression. They build beautiful websites, gorgeous campaigns, and pick their words specifically to capture interest that very first time a consumer finds them. But what about after they convert? Are you spending as much time improving […]
• ComScore: Cyber Monday Desktop Sales Hit $1.735 Billion, Confirming Biggest Online Shopping Day Ever
  Yesterday’s comScore Cyber Monday report confirmed this year’s online shopping numbers represented the biggest Cyber Monday on record, generating $1.735 billion in desktop sales. As previous reports showed, this record-breaking day was an 18 percent increase over 2012′s Cyber Monday spend. According to comScore, US retail ecommerce spending for the first 32-days of this November-December […]
• VIDEO: Boston Celtics’ Peter Stringer Keynotes SMX Social Media Marketing
  Having millions of fans and followers on social media sounds like every marketer’s dream, but when you’re talking about a rabid group of sports fans that can turn against you when the team isn’t winning, it can be both a blessing and a curse. That was one of the topics that I had the pleasure […]
• Report: Top 3 Video Ads Of 2013 Earned Nearly 50 Times More Shares Than Top Ads Of 2006
  According to video marketing firm Unruly, the top three video ads of 2006 earned a combined 244,395 shares. This year, the company says Dove’s “Real Beauty Sketches,” GEICO’s “Hump Day,” and Evian’s “Baby and Me” video ads have generated a total of 11.6 million shares, representing 47.5 times more shares than the top three ads […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Consumer Watchdog Claims Google Shopping Makes Consumers Pay More, Further Evidence Of Google’s “Search Monopoly”
• Google Search Now Discovers Content Within Android Apps
• SPONSOR MESSAGE: Buyers’s Guide – Enterprise SEO Tools
• Google Adds Cars To Knowledge Graph
• Google’s Matt Cutts: Stitching Content Makes For Bad Quality Content
• NORAD & Google Launches Rival Santa Trackers; Still No Comment From Santa’s Camp On Which Site Mrs. Claus Will Use
• Google Webmaster Tools Adds Smartphone Specific Crawl Errors
• When Should You Overhaul Your PPC Account Structure?
• Meet Bing Ads Express: The Auto-Pilot PPC Solution For Small Businesses

Online Marketing News From Around The Web:

Affiliate Marketing

• Alternative Monetization Tools To Use With Affiliate Marketing, blog.skimlinks.com
• Insights from Affiliate Window’s Twitter Takeover, performancein.com

Analytics

• 13 Excellent Examples Of Google Analytics UTM Tagging You Can Use Too, www.searchenginepeople.com
• Analytics = Most Desirable Skill (And Largest Talent Gap) For 2014, thefuturebuzz.com
• How To Track Multiple Websites With Google Analytics, Koozai
• Introducing the New Chartbeat Publishing for Editorial, blog.chartbeat.com

Blogs & Blogging

• 4 SEO Steps to Push a Page-One Blog Post into the Top 3 Search Results, 3qdigital.com
• How To Conquer Bloggers Block, www.socialmediaexplorer.com

Business Issues

• Exclusive: Instagram Biz Lead Emily White to Be Named COO of Snapchat, AllThingsD
• Honda integrates iPhone w/ 2014 Civic touchscreen in first steps towards iOS in the Car, 9to5mac.com
• Ptch Joins Yahoo!, blog.ptch.com
• Apple+Topsy: It’s Not About Twitter (And Twitter Is Probably Cool With That), John Battelle’s Searchblog
• Google Puts Money on Robots, Using the Man Behind Android, New York Times
• Google Wins Dismissal of Suit Over Co-Mingling User Data, Bloomberg
• How Facebook Went Mobile, In Before And After Org Charts, TechCrunch
• Twitter Considered Buying Topsy, Too — Here’s Why It Didn’t Happen, All Things D
• Twitter IPO Sparks Investor Interest in Social Startups, Bloomberg
• Why Twitter should focus on even more local features, The Next Web
• Yahoo Closes Above $38 For The First Time Since Early 2006, TechCrunch

Content Marketing

• 5 Ways to Create More Strategic Content in 2014, Unbounce
• Content Marketing 2014: What Google Will Want and How You Can Deliver, CopyPress

Conversion Optimization

• 27 Ways to Reduce Shopping Fears on your Ecommerce Website, visualwebsiteoptimizer.com
• What Conversion Tactics Will Make the Biggest Difference in 2014?, Crazy Egg

Copywriting, Design & Usability

• Designing Business Location Website Pages, Part 3: Mass Location Business With Store Locators, localu.org

Display & Contextual Advertising

• Appia Launches Native Ads for App Discovery, PR Web
• Facebook Ads are Changing the Way We Advertise Online, fbppc.com
• Facebook Ads Custom Audiences – Everything you need to know!, blog.adespresso.com
• Is the Future of Programmatic Premium?, eMarketer

Domaining

• How Premium New gTLD’s Might Help Sell Your .Com Domains, The Domains
• Marchex Announces ArcheoDomains.com Adds “Buy It Now” Feature To 30K Domains, The Domains
• NameJet reveals top sales from November, Domain Name Wire
• Slate: “Internet Has Run Out of Four-Letter Dot-Com Names”, www.domaininvesting.com
• With so many new top level domains launching, what should your strategy be?, The Next Web

E-Commerce

• Cyber Monday Online Sales Up 19%, Black Friday Up 38%, But Will It Be Enough?, www.rimmkaufman.com
• Does Social Media Impact Ecommerce Sales?, Practical E-Commerce
• Is Social Login Right For Ecommerce?, Get Elastic
• Marketing Insights from Linda Bustos, Ecommerce Expert from Get Elastic, blog.referralcandy.com

Internet Marketing Industry

• Global Video Entertainment Network Machinima Extends Platform Deal with Social Video Innovator Poptent, PR Newswire

Mobile/Local Marketing

• Text, Coupons Replace Flash Deals as Mobile Holiday Focus, eMarketer
• Tumblr Launches New Mobile Advertising Opportunity for Brands, www.corporate-eye.com

Other Items

• From ‘Preggers’ to ‘Pizzle’: Android’s Bizarre List of Banned Words, Wired

Social Media

• 45 Tools, Tips And Sites To Help With Social Media Management, www.koozai.com
• 5 Social Media Mistakes We Make, www.revenews.com
• Five daring predictions for social marketing in 2014, Inside Facebook
• How travel brands are using Pinterest Place Pins one month in, Tnooz
• Optimizing for Twitter People Search: Does a Keyword in Your Name Help?, Small Business SEM
• Stolen Facebook and Yahoo passwords dumped online, www.bbc.co.uk
• What Do You Get With A Social Media Audit?, Online Marketing Blog
• Your Brand’s Guide to Creating An Amazing Twitter Chat, Mack Collier

Video

• Further advice on YouTube strategy for brands, eConsultancy

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.